-Oversaw all media strategy, budget, placement, and production of all marketing at the dealership and corporate levels. -Directed traditional TV, digital mediums, radio, CTV/OTT, OOH, mailer programs, and endorsement opportunities.-Managed paid marketing for 28 dealerships and four corporate markets in two states.-Served as project manager for the production of various print, digital, and video media including approval of final product and delivery to proper recipients.-Reviewed performance, efficiency, and spend of marketing with store management and executive leadership regularly.-Managed a team including media buyers, reputation managers, and marketing assistants/specialists.-Facilitated relationships between external media reps and in-house agency.-Analyzed daily web traffic for key performance indicators utilizing Looker Studio Reporting, Google Analytics, and other sources for CPC, ROAS, VDP views, etc.-Acted as eligible spend expert and maintained coop program requirements for 18 brands. -Submitted monthly pre-approvals and claims as well as tracked spend and accruals. Redeemed approx. $3MM yearly.-Troubleshot claim denials and appealed infractions.-Maintained dealership budgets for all marketing-related expenses and input monthly invoice details for billing.-Acted as expert answering questions related to both coop and invoicing for store leadership and controllers.-Oversaw corporate and dealer vendor relations, setup, cancellation, and performance for listing programs, leads creation/capture programs, marketing, and reputation groups for entire auto group.-Assisted with inventory feed setup and troubleshooting for various inventory listings. -Oversaw Google VLA Merchant Center program.-Edited all inventory and business listings for consistency and accuracy.-Maintained relationships with 18 tier I and II manufacturer reps. -Oversaw compliance related to manufacturer guidelines for websites, marketing, pricing, and brand requirements.

Marketing:Negotiated contracts for print and digital advertising.Created photo and video content for advertising and social media campaigns.Supervised Content Creator approving artwork and setting tone for marketing strategies.Analyzed ROI of marketing campaigns via Google Analytics and advertiser dashboards. Developed and maintained social media marketing campaigns for Yelp, Instagram, Facebook, and Google Ad Words. Negotiated contracts and services to destination management tourism groups, hotel concierge desks, etc. Operations:Managed operations including scheduling, employee relations, hiring, coordinating crew, cook and pilots, phone calls, sales, warehouse operations, fleet and balloon management and maintenance including registrations, annuals, licensing, general repairs, auto mechanics, etc. Provided IT purchasing, setup, support, and maintenance. Resolved staff and customer relation issues, crew attendance, passenger concerns, equipment malfunctions, etc. Operated as company liaison including coordinating offloading, maintaining positive relationships with other pilots, establishing relationships with repair facilities, local FAA inspectors, etc.Trained sales team, crew, and pilots in customer interactions for optimal customer experiences. Performed maintenance including rebuilding fans, envelope carts, trailers, building shelves, displays, etc. fixing anything that was broken.

* Managed operations including scheduling, employee relations, hiring, coordinating crew, cook and pilots, phone calls, sales, warehouse operations, fleet and balloon management and maintenance including registrations, annuals, licensing, general repairs, auto mechanics, etc.* Resolved staff and customer relation issues, crew attendance, passenger concerns, equipment malfunctions, etc.* Operated as company liaison including coordinating offloading, maintaining positive relationships with other pilots, establishing relationships with repair facilities, local FAA inspectors, etc.* Negotiated contracts with Destination Management Tourism Groups, hotel concierge desks, and provided marketing materials for use.* Developed and maintained social media marketing campaigns for Yelp, Instagram, Facebook, and Google Ad Words. Maintained ad campaigns and photos/information accuracy.* Trained sales team, crew, and pilots in customer interactions for optimal customer experiences.* Performed maintenance including rebuilding fans, envelope carts, trailers, building shelves, displays, etc. fixing anything that was broken.

• Provided support & consultation services to Yelp advertisers.• Set advertising objectives with business owners.• Recommended ad spend and program changes.• Partnered with Business Analytics Team to troubleshoot SFDC problems.• Trained coworkers in use of new integration apps and SFDC best practices.• Educated business owners in consumer behaviors.• Worked with financial team to resolve account billing issues.• Created profiles/listings with business owners.• Proactively managed advertising packages to ensure success.• Demonstrated potential of program to clients calling to cancel by understanding concerns and finding solutions to continue advertising. • Created and programmed new 1:1 document to automate process and create easier tracking method.

• Managed salesforce.com data and reporting to produce timely and accurate analytics.• Introduced, developed and created a new method for sales campaign presentations utilizing Prezi software.• Created, designed, and wrote templates using html for email campaigns and web landing pages.• Developed a $2M comprehensive digital and print advertising plan and actively negotiated terms with over 11 vendors.• Assisted and coordinated with creative designers, content providers, and publishers for advertising completion.• Wrote, edited, and designed internal and external content for email campaigns, advertisements, email blasts, sell sheets, presentations, and send lists.• Filmed, photographed, and produced content for internal corporate use as well as external content and advertising.

• Compiled, designed, and produced comprehensive orientation manuals for new employees.• Filmed, edited, and produced videos for employee training.• Planned, organized, and facilitated 6 different multi-day training retreats and employee orientations.• Designed logos and branding material for events and company documents.• Assisted in creation, writing, and production of training manual for new leasing program.• Rebuilt internal Wiki site using SharePoint 2010.

• Provided individual counseling to 240 ASU first-time freshmen. • Develop program from startup with select number of top coaches. • Provided recommendations and guidance on everything from direction, expectations, weekly meeting topics, training topics, technology utilization, etc.

Maintained, purchased, prepared, set up all equipment for shows and rental. Rented and drove box trucks up to 26ft to and from shows. Supervised set up of all lighting, sound, stage, and screen equipment. Managed Stagehands and crew during set up and take down. Operated lighting systems and boards during shows. Operated sound systems during shows.

Recruited and directed council of upperclassmen residents. Received and managed budget available for money requests for activities, events, and capital improvements from and for the community. Managed relationships between student residents, housing staff, and building facilities staff and maintenance. Represented the Upperclassmen Barrett Community on a council of all other communities at the all campus general meeting.

Photographed sporting events for local high school and college games throughout the year. Also wrote various articles to accompany photos.