Preston Mcclellan Email & Phone Number

Co-founder and managing partner for the industry's only golf focused digital marketing agency.GSC works with clients throughout the golf industry on marketing services, social media, and more.Clients included: - APGA Tour- Texas Golf Hall of Fame- Texas Golf Association- International Association of Golf Administrators- Chambers Bay Golf Course- SportFive- Fortinet Championship- Sanderson Farms Championship- SuperStroke- Vineyard Vines- The Chevron Championship- Monterey Peninsula Foundation

Athens, Ohio, Us

SASM 3400: Sport Data Strategy & InnovationThis course was designed for today's aspiring sport business executive seeking competitive advantage through leveraging data and innovation across the organization. Students adopt the executive's vantage point as they address sport data strategy, as well as make the most effective investments in people, data, systems, and organizational structure to support sport innovation. Throughout the course, students will explore sport innovation including how to think to create such innovation.

Golf Marketing & Social Media Consulting

Ponte Vedra Beach, Fl, Us

- Oversaw all content strategy for 500+ PGA TOUR Athletes- Contributed to publishing of more than 6,500 pieces of content on PGA TOUR player social media channels- Directed team of seven that produces hundreds of creative media assets weekly- Managed relationships directly with Facebook, Twitter, Instagram, Tik Tok, etc.- Grew total PGA TOUR player social media following more than 40 million- Designed influencer marketing programs to execute at PGA TOUR events to drive awareness and ticket sales- Launched the PGA TOUR's relationship with opendorse in late 2016- Designed the initial PGA TOUR Player Content program - Worked with PGA TOUR athletes to onboard them onto social media platforms like Facebook, Twitter, and Instagram.

Ponte Vedra Beach, Fl, Us

- Led creation and execution of the PGA TOUR's first Influencer Marketing program- Developed and maintained relationships with hundreds of celebrities, athletes, and influencers- Oversaw all Brand Creative and Advertising for the PGA TOUR- Managed agency relationships with GSD&M and Troika surrounding Live Under Par brand launch- Assisted CMO with special projects as needed

Ponte Vedra Beach, Fl, Us

- Hired as the TOUR's first athlete social media contact to assist players in developing their personal brands- Overhauled PGA TOUR Champions and Korn Ferry Tour social media- Served as main point of contact for all things social media for more than 100 PGA TOUR, Champions Tour, and Korn Ferry Tour events

- Freelance sports business contributor- Research, write, and edit articles that analyze current trends in sports business and media

Chicago, Il, Us

• Lead creation and design of:- Client deliverables and reporting – integration across all 3 departments within Navigate- Presentations – work with AJ and rest of team to drive the creation of presentations for speaking engagements – both graphically and content-wise.• Development and execution of social media strategy and overall management of social media channels – Twitter, LinkedIn, Facebook, Pinterest, etc.• Development and creation of marketing and sales materials; including one-sheets to describe services and info graphics.• Support Public Relations and Marketing campaigns• New Business Development

Athens, Ohio, Us

- Main creative director behind the digital side of Ohio Sports Administration- All website maintenance (HTML-based) for www.sportsad.ohio.edu- Project manager of www.sportsad.ohio.edu website redesign (launched August 2013)- Social media content creation and curation- All graphic design needs for the Center (print and digital)- Content creation/design/distribution of newsletter sent out to 1,300+ alumni- Graphic design of advertisements for Ohio's printed alumni directory (Full page ad valued at $800+)- Lead graphic designer for Race For A Reason (largest charity run in Southeast Ohio)

Athens, Ohio, Us

- Work with Athletic Media Relations Department in various sports- Social media for @OhioBobcats, @OhioFootball, and Facebook pages- Started the department's Instagram account- Weekly game preview graphics for Men's Basketball- Football post-game infographics with 25,000+ organic reach on Facebook- Gameday statistics inputting/assistant for men's basketball- Football game notes development and weekly editing- Social media consulting

Athens, Ohio, Us

- Graduate assistant for Dr. William Lamb- Manage grading and classroom structure for Business Administration 1100- Provide feedback for students on various assignments

- Lead social media coordinator for 2013 Bell Helicopter Armed Forces Bowl and 2014 Heart of Dallas Bowl- Develop long-term social media strategy 6 weeks in advance of event- Game week graphic series to drive interest in the game- Created more than 1.5 million social media impressions through the #BellAFB hashtag- Work with sponsors for social media integration- Post game and in-game infographics

Chicago, Illinois, Us

- Create eight social media hub web pages for each of the 2013 tournament fields- Participate in digital/social media strategy conference calls in weeks leading up to the tournament- Lead on-site social media coordinator for game week- Develop post-game and in-game info graphics for distribution on Twitter, Facebook, Instagram- Write/edit a Social Recap after each game- Drove more than 1.5 million impressions using the #MauiHoops hashtag

- Freelance sports and technology writer- Content creation that covers the intersection of new media, technology and sports

- Coordinate, design, and distribute quarterly newsletter- $2,500 sold in sponsorships- Publication of website content and graphic design- Social media updates (Twitter, Facebook)- Logo and website redesign project manager

- Serve as the athletic media relations primary contact for volleyball and men's and women's golf- Coordinate interviews between media and student athletes- Direct all content (writing, video, photography) for volleyball, golf, and rifle for www.gotigersgo.com- Update and maintain statistical databases using StatCrew software- Statistics inputting for Basketball and Volleyball- Writer, Memphis Tigers Football Gameday Program- Writer, Memphis Tigers Basketball Gameday Program- Created the department's Twitter and Facebook pages- Coordinate all social media efforts (Twitter, Facebook, YouTube, Pinterest, Instagram and Google+)-Develop, edit and maintain yearly media guides for volleyball and golf- Gameday staff, Memphis Tigers football- Gameday staff, Memphis Tigers basketball- Head statistician, 2012 Conference USA Women's Basketball Championship- Volunteer, 2005-2009; 2012 Conference USA Men's Basketball Championship- Manage and coordinate staff of seven for 20+ home volleyball games- Media Coordinator, Memphis Intercollegiate Golf Tournament (2008-2012)- Assisted in the development and creation of the Penny Hardaway Athletics Hall of Fame

Spent a summer doing an internship with the University of Memphis videographer, Marty Deull. I primarily served as a grip on video shoots and as a writer for internet video scripts. I also did some voice tracking work with the University of Memphis and gained valuable P2 camera and Final Cut Pro experience.

Memphis, Tn, Us

- Assist media relations staff in preparation for the first round of the NBA Playoffs- Put together media packets and credentials for visiting and local media as well as the opposing team personnel- Assist in the supervision of a game night staff of interns- Post game notes and quotes

- Write editorial content that promotes the magazine's sponsors- Memphis Grizzlies beat writer- Develop strategies for the magazine to increase web traffic through creative content

Assisted with pro shop upkeep and sales, along with answering any questions members had about merchandise. I also helped market the course to people interesting in a membership and, if they showed interest, sign them to a membership contract.

Mba/Msa Dual Degree, Mba/Sports Administration

Ba, Journalism/Public Relations