Preston Mcclellan Email and Phone Number
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Passionate storyteller and digital marketer with a background in golf, research, and sports business.
Golf Space Collective
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Co-Founder/CeoGolf Space Collective Sep 2022 - PresentCo-founder and managing partner for the industry's only golf focused digital marketing agency.GSC works with clients throughout the golf industry on marketing services, social media, and more.Clients included: - APGA Tour- Texas Golf Hall of Fame- Texas Golf Association- International Association of Golf Administrators- Chambers Bay Golf Course- SportFive- Fortinet Championship- Sanderson Farms Championship- SuperStroke- Vineyard Vines- The Chevron Championship- Monterey Peninsula Foundation -
Adjunct ProfessorOhio University Jan 2023 - May 2023Athens, Ohio, UsSASM 3400: Sport Data Strategy & InnovationThis course was designed for today's aspiring sport business executive seeking competitive advantage through leveraging data and innovation across the organization. Students adopt the executive's vantage point as they address sport data strategy, as well as make the most effective investments in people, data, systems, and organizational structure to support sport innovation. Throughout the course, students will explore sport innovation including how to think to create such innovation. -
OwnerPreston Mcclellan Consulting Jan 2022 - Aug 2022Golf Marketing & Social Media Consulting
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Director, Player ContentPga Tour Feb 2019 - Jan 2022Ponte Vedra Beach, Fl, Us- Oversaw all content strategy for 500+ PGA TOUR Athletes- Contributed to publishing of more than 6,500 pieces of content on PGA TOUR player social media channels- Directed team of seven that produces hundreds of creative media assets weekly- Managed relationships directly with Facebook, Twitter, Instagram, Tik Tok, etc.- Grew total PGA TOUR player social media following more than 40 million- Designed influencer marketing programs to execute at PGA TOUR events to drive awareness and ticket sales- Launched the PGA TOUR's relationship with opendorse in late 2016- Designed the initial PGA TOUR Player Content program - Worked with PGA TOUR athletes to onboard them onto social media platforms like Facebook, Twitter, and Instagram. -
Senior Brand Marketing ManagerPga Tour Nov 2017 - Feb 2019Ponte Vedra Beach, Fl, Us- Led creation and execution of the PGA TOUR's first Influencer Marketing program- Developed and maintained relationships with hundreds of celebrities, athletes, and influencers- Oversaw all Brand Creative and Advertising for the PGA TOUR- Managed agency relationships with GSD&M and Troika surrounding Live Under Par brand launch- Assisted CMO with special projects as needed -
Manager, Digital CommunicationsPga Tour Mar 2015 - Feb 2017Ponte Vedra Beach, Fl, Us- Hired as the TOUR's first athlete social media contact to assist players in developing their personal brands- Overhauled PGA TOUR Champions and Korn Ferry Tour social media- Served as main point of contact for all things social media for more than 100 PGA TOUR, Champions Tour, and Korn Ferry Tour events -
Freelance WriterSporting News Media Jul 2014 - Jun 2015- Freelance sports business contributor- Research, write, and edit articles that analyze current trends in sports business and media
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Marketing CoordinatorNavigate Research Mar 2014 - Mar 2015Chicago, Il, Us• Lead creation and design of:- Client deliverables and reporting – integration across all 3 departments within Navigate- Presentations – work with AJ and rest of team to drive the creation of presentations for speaking engagements – both graphically and content-wise.• Development and execution of social media strategy and overall management of social media channels – Twitter, LinkedIn, Facebook, Pinterest, etc.• Development and creation of marketing and sales materials; including one-sheets to describe services and info graphics.• Support Public Relations and Marketing campaigns• New Business Development -
Digital Media Graduate Assistant - Center For Sports AdministrationOhio University Jun 2013 - May 2014Athens, Ohio, Us- Main creative director behind the digital side of Ohio Sports Administration- All website maintenance (HTML-based) for www.sportsad.ohio.edu- Project manager of www.sportsad.ohio.edu website redesign (launched August 2013)- Social media content creation and curation- All graphic design needs for the Center (print and digital)- Content creation/design/distribution of newsletter sent out to 1,300+ alumni- Graphic design of advertisements for Ohio's printed alumni directory (Full page ad valued at $800+)- Lead graphic designer for Race For A Reason (largest charity run in Southeast Ohio) -
Athletic Media Relations AssistantOhio University Aug 2012 - Jan 2014Athens, Ohio, Us- Work with Athletic Media Relations Department in various sports- Social media for @OhioBobcats, @OhioFootball, and Facebook pages- Started the department's Instagram account- Weekly game preview graphics for Men's Basketball- Football post-game infographics with 25,000+ organic reach on Facebook- Gameday statistics inputting/assistant for men's basketball- Football game notes development and weekly editing- Social media consulting -
Graduate Assistant, College Of BusinessOhio University Aug 2012 - May 2013Athens, Ohio, Us- Graduate assistant for Dr. William Lamb- Manage grading and classroom structure for Business Administration 1100- Provide feedback for students on various assignments -
2013 Armed Forces Bowl & 2014 Heart Of Dallas Social Media CoordinatorEspn Regional Television Oct 2013 - Jan 2014- Lead social media coordinator for 2013 Bell Helicopter Armed Forces Bowl and 2014 Heart of Dallas Bowl- Develop long-term social media strategy 6 weeks in advance of event- Game week graphic series to drive interest in the game- Created more than 1.5 million social media impressions through the #BellAFB hashtag- Work with sponsors for social media integration- Post game and in-game infographics
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2013 Ea Sports Maui Invitational Social Media CoordinatorKemperlesnik Oct 2013 - Nov 2013Chicago, Illinois, Us- Create eight social media hub web pages for each of the 2013 tournament fields- Participate in digital/social media strategy conference calls in weeks leading up to the tournament- Lead on-site social media coordinator for game week- Develop post-game and in-game info graphics for distribution on Twitter, Facebook, Instagram- Write/edit a Social Recap after each game- Drove more than 1.5 million impressions using the #MauiHoops hashtag -
Freelance WriterSport Techie Apr 2013 - Oct 2013- Freelance sports and technology writer- Content creation that covers the intersection of new media, technology and sports
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Marketing, Public Relations, And SponsorshipsUnited States Junior Golf Tour Sep 2012 - Jul 2013- Coordinate, design, and distribute quarterly newsletter- $2,500 sold in sponsorships- Publication of website content and graphic design- Social media updates (Twitter, Facebook)- Logo and website redesign project manager
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Athletic Media Relations InternUniversity Of Memphis Aug 2008 - Oct 2012- Serve as the athletic media relations primary contact for volleyball and men's and women's golf- Coordinate interviews between media and student athletes- Direct all content (writing, video, photography) for volleyball, golf, and rifle for www.gotigersgo.com- Update and maintain statistical databases using StatCrew software- Statistics inputting for Basketball and Volleyball- Writer, Memphis Tigers Football Gameday Program- Writer, Memphis Tigers Basketball Gameday Program- Created the department's Twitter and Facebook pages- Coordinate all social media efforts (Twitter, Facebook, YouTube, Pinterest, Instagram and Google+)-Develop, edit and maintain yearly media guides for volleyball and golf- Gameday staff, Memphis Tigers football- Gameday staff, Memphis Tigers basketball- Head statistician, 2012 Conference USA Women's Basketball Championship- Volunteer, 2005-2009; 2012 Conference USA Men's Basketball Championship- Manage and coordinate staff of seven for 20+ home volleyball games- Media Coordinator, Memphis Intercollegiate Golf Tournament (2008-2012)- Assisted in the development and creation of the Penny Hardaway Athletics Hall of Fame
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Videographer GripUniversity Of Memphis May 2010 - Aug 2010Spent a summer doing an internship with the University of Memphis videographer, Marty Deull. I primarily served as a grip on video shoots and as a writer for internet video scripts. I also did some voice tracking work with the University of Memphis and gained valuable P2 camera and Final Cut Pro experience.
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Media Relations Playoff InternMemphis Grizzlies May 2012 - May 2012Memphis, Tn, Us- Assist media relations staff in preparation for the first round of the NBA Playoffs- Put together media packets and credentials for visiting and local media as well as the opposing team personnel- Assist in the supervision of a game night staff of interns- Post game notes and quotes -
Freelance WriterMemphisport Magazine Sep 2011 - May 2012- Write editorial content that promotes the magazine's sponsors- Memphis Grizzlies beat writer- Develop strategies for the magazine to increase web traffic through creative content
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Pro Shop AttendantMarion Golf And Athletic Club Mar 2007 - Aug 2008Assisted with pro shop upkeep and sales, along with answering any questions members had about merchandise. I also helped market the course to people interesting in a membership and, if they showed interest, sign them to a membership contract.
Preston Mcclellan Skills
Preston Mcclellan Education Details
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Ohio UniversityMba/Sports Administration -
The University Of MemphisJournalism/Public Relations
Frequently Asked Questions about Preston Mcclellan
What company does Preston Mcclellan work for?
Preston Mcclellan works for Golf Space Collective
What is Preston Mcclellan's role at the current company?
Preston Mcclellan's current role is Building Golf Space Collective - the golf industry's first full-service marketing agency built for golfers, by golfers..
What is Preston Mcclellan's email address?
Preston Mcclellan's email address is pm****@****hio.edu
What is Preston Mcclellan's direct phone number?
Preston Mcclellan's direct phone number is +190135*****
What schools did Preston Mcclellan attend?
Preston Mcclellan attended Ohio University, The University Of Memphis.
What are some of Preston Mcclellan's interests?
Preston Mcclellan has interest in Feature Writing, Web Design, Creative Design, Video, Social Media, Reporting, Sports, Sports Writing, Graphic Design, Video Producing.
What skills is Preston Mcclellan known for?
Preston Mcclellan has skills like Social Media, Facebook, Social Media Marketing, Blogging, Social Networking, Public Relations, Media Relations, Sports, Twitter, Editing, Final Cut Pro, Advertising.
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