Preston Moritz Email & Phone Number

Philadelphia, Pennsylvania, United States

Marketing Communications Consulting Company providing contract work and staff aug.Trusted to guide multi-vertical businesses to develop their marketing and comms plans from start-up to mergers to re-branding.Key Strategic Work and Accomplishments:As direct staff aug - Led rebranding strategy of Medifacts, a global noninvasive cardiac diagnostic service emerging from Chapter 11; Managed $500K marketing budget and drove advertising strategy, comms, content and conference participation. Led European Group Meeting in Paris Drove all marketing strategy and execution of Body Iron, a hand-held physical therapy device; supported launch and ongoing marketing efforts including web content, media, lead gen, PRBuilt subscriber base of Paw King, an e-commerce company focusing on a pet-forward community with the goal of monetizing the audience segment; drove pet-lover content, expert blogs, etc Revamped communications strategy for global clinical research company; drove increased visibility of CEO to position her as a Key Opinion Leader (KOL) to support increased brand recognition for IAG (Image Analysis Group)Developed and executed comms strategy for US Biodesign; supported full range of marketing, comms and content services for surgical constructs and highly engineered medical textilesDeveloped marketing plan to launch Rittenhouse Realty Advisors (RRA), a national multi-dwelling real estate investment company; included development of brand look and feel, logo, brand standards, PRTapped by founder to name, create and launch Plato Studio, a Philadelphia-based commercial and residential architectural firm; subsequently managed PR and crisis communications through a catastrophic accidentCreated, branded and launched Vertical Elevation, a professional consulting services firm focusing on internal recruiting optimization

Philadelphia, Pa

Communications and Branding Agency for Saas, pharma, biotech and medical device manufacturersKey Clients: Top 3 Pharma and Med Tech and Information Co. Lead product launch and rebrand. Responsible for comms for safety, regulatory and compliance products. Designed rebrand and instrument launch on website Drove development of core content, including web copy, white papers, fact sheets and abstracts for conferences to drive product awareness in the marketplace; elevating expertise visibility of medical expertsRedesigned front-end of website to better connect to productDesigned sales enablement messaging and materials Top 5 Global CRO Multi-Billion Dollar Life Science CompanyServe as On-site Interim Director of Brand Marketing and Operations (staff aug).Managed internal comms team of 7 team members; communications, design, social media, database Orchestrated logo development and brand guidelines; created all copy for new marketing materials. Transitioned all marketing materials to new voice and toneAudited all existing marketing materials and prioritized and ranked update order; drove ability to release most critical to market firstManaged $2 million outside services marketing budget and $1.5 million product budgetDrove redesign of website content to echo tone and voiceConducted approvals of all new comms items including social media to provide consistency to brand guidelinesDeveloped and wrote content for webinarsManaged events and conferences including booth materials, theme, content, literature; negotiated sponsorshipsPharma AI Company Artificial Intelligence Life Sciences CompanyAI startup that sought VC funding to expand. Work supported marketing that ultimately secured additional VC funding of +$23 Million. Developed strategy and messaging framework and managed creation of all comms materialsWrote and edited all content for website, brochures and collateral; designed to present to investors to secure additional funding

Philadelphia, Pennsylvania, United States

Contracted to join team to provide client support for large pharma clients like Pfizer, Impact Core LabDrove research and market analysisWrote and pitched articles for Pfizer’s Contract Manufacturing DivisionCreated And Drove communications for Impact Core Lab, an Imaging Core Lab Focused on Neurological and Oncologic Clinical Trials

Led strategic marketing initiatives, public relations and marketing and communication efforts for agency clients

Managed all global marketing activities, including public relations, analyst relations, investor relations, trade show marketing, eMarketing and advertising

Oversaw all communications and marketing activities