New Company: Marathon —> Apply for the invite-only private beta at marathondataco.comBrands know they need to invest in top-of-funnel (or, "Brand"), but can't get confidence (or approval) to do it because they can't measure it. So they end up dying a slow death by continuing to rely on their short-term tactics. Marathon's goal is to help brands measure the long-term revenue impact of investing in “Brand." Most of the impact from investing in Brand is not felt right away, so it gets ignored. When Chubbies started measuring differently, we re-accelerated revenue growth, and EBITDA margin exploded.Marathon’s goal is to solve this measurement problem so you can see the same results. What did we start doing differently with this measurement data? In addition to driving short-term conversions, we used our ads and organic content to drive long-term revenue increases from organic search.This is not what most brands are doing today. Most brands get all their growth from clicks on their ads from people already in market. But what about everyone else?The opportunity is to use your ads and organic content to drive both short-term revenue and more revenue from organic search, where the behavior you’re driving is someone searching for your brand name. This is where the profits came from for Chubbies and how we transitioned from stage 3 to stage 4.It was fundamentally a measurement problem. We had the same experience.We knew what to do, but were too scared to do it. Before we could measure the impact of our ‘Brand’ marketing on organic search revenue over the next 6 months, we only targeted people we could convert today because we were only measuring the revenue on a 1 or 7-day click basis.As a result, we didn't target people not yet in the market with content made them feel something so they’d choose us automatically when they came in-market. We weren't filling the funnel -- just emptying a shrinking funnel. Customer acquisition costs skyrocketed.Sound familiar?Marathon provides modern brands with the data they need to confidently invest in top-of-the-funnel. This helps make direct response conversion ads more effective, but more importantly, start building back the revenue base of people who search for YOUR BRAND instead of the general category. That shift makes all the difference. This is the only way brands can increase contribution margin and accelerate revenue growth. Trust us. We've tried. If you're dealing with increased acquisition costs and looking for a better way, apply for the private beta at marathondataco.com