Support Big 3 (Compass, Aramark and Sodexo) and National Food Service Chain Accounts in the Central U.S. representing VEB (ZICO Coconut Water, Hubert’s Lemonade, Honest Tea and Topo Chico) portfolio. Work closely with account teams to develop national sales and marketing programs in conjunction with gaining new product placements. Analyze distributor volume data from matrix systems to identify current mix and assess opportunities for additional revenue streams.Present market trend and demographic analytics to both internal and external senior leadership to create business case for new product innovation. Work with brand teams to develop new product innovation based on needs in the market place and opportunities surfaced through customer discovery and align on future foodservice strategies. Align with distributors on new product setup process/navigating new routes to market for products unavailable through the bottlers. Lead Field Execution teams by creating programs with national chains to include sampling opportunities and introductions to local customer sales teams. Accurately budget for DME and Trade spend on annual basis based on forecasted program needs and budget.

Manage portfolio of 14 national chain Food Service and On Premise accounts totaling over 6 million cases and $7.2M in Operating IncomePartner with marketing team to create custom national marketing programs utilizing Coca-Cola partnerships and assetsAlign with cross functional brand teams to create value surrounding new category opportunities (including Honest Brewed Tea, Fairlife Yup!, Honest Kids and Hubert’s Lemonade)Successfully navigated through 4 customer bankruptcies, and utilized opportunity to reduce program and sell in incremental categories, generating an incremental $500k annually for the zoneAnalyze distributor volume data from matrix systems to uncover opportunities for additional revenue streamsBuild relationships with entire C-Suite to identify gaps from all aspects of the business including marketing, operations, and financeEffectively present and forecast market trends to customer base to increase sales and overall business operationsProspect central Texas to surface new business opportunities through cold calling and resource management to execute full sales cycle from inception through contract negotiation Successfully converted chain of 25 locations from Pepsi to Coke providing an incremental $274k in OI annuallySelected as one of two associates for the Coke Starter Program focusing on New Business DevelopmentLaunched first cinema Blue Sky craft soda implementationServe as Subject Matter Expert for Blue Sky fountain and Honest Brewed Tea in the Central US

Manage portfolio of 28 national chain food service and on premise accounts totaling over 1.5 million EQ cases annually.Develop and present semiannual business stewardship reviews to discuss account opportunities including category expansion, marketing programs, crew serve initiatives and cost saving techniques.Prospect central Texas to surface new business opportunities through cold calling and resource management in order to execute full sales cycle from inception through contract negotiation.Utilize strong relationship management with current accounts to sell in full bundle of products through value creation.Analyze volume data stemming from in house matrix systems to surface opportunities and ensure proper reporting from distributors.Effectively present market trends to customer base to not only increase beverage sales, but overall business operations.Collaborate with internal cross-functional teams to maximize sales and ensure proper execution of contracts, pricing, marketing programs and look of success opportunities.

Implemented processes and metrics to drive customer satisfaction, client retention and growthResearched environmental and cultural factors to identify new business opportunitiesDeveloped analysis reports outlining for clients outlining growth potential, cost analysis, and short and long term planningDesigned marketing materials and executed brand flow to increase consumer awareness and consumptionCompiled monthly and biannual reports to trace overall development and profitRetained strong relationships with customers both small and large to ensure loyalty and overall satisfactionUp 13.03% in Bottle/Can Volume and 4% on Fountain Volume in territory

Successfully operated 3 separate cafés and increased sales by 8% within the first 3 monthsResponsible for the training of management team members moving into Café Supervisor positionsDeveloped the wholesale order guide to ensure proper ordering systems of products while maintaining quality and freshness of food through shelf life execution and PAR calculationsExecuted over 140 online orders per day, ensuring 100% order accuracy and on time percentageEstablished a strong rapport with surrounding businesses, therefore increasing both catering and over the counter sales.Maintained above a 95% Mystery Shop average throughout the time with the company.

Oversaw two restaurants, front and back of house, from inception to fully functioning branchesHired, trained and oversaw over 45 staff membersDecreased food costs by 11% in first four monthsDeveloped training collateral, procedures, development evaluations and menu testing for all employeesMaintained strategic relationships and partnerships with over 45 vendors and local community businessesOrchestrated recipe/menu development based on guest trends/preferences and seasonal considerations; sources vendors and negotiates inventory costs. Established stability in sales though increased marketing, branding and partnership effortsCoordinated events and activities in partnership with the community that drew in more than 2,500 individuals and raised more than $15,000. Developed marketing plans involving social media, community development and media relationsCreated inventory catalogues, recipe indexes and an efficient kitchen through product consolidation Increased beer sales by developing an extensive knowledge of the craft brewing industry in San Diego

Improved overall guest service through customer connections, motivated staff and an enjoyable atmosphereConsistently strived to exceed guest expectations by improving front and back of house communicationDeveloped employees through training, evaluating and providing a positive environmentHelped establish a stable liquor cost bringing percentage down from 57% to 22% Analyzed Profit & Loss sheets to establish opportunities for improvements every quarterDeveloped marketing plans involving social media and community relations aspectsCreated partnerships with UNLV Athletics that increased sales at 3 different locations

Oversaw staff of 30 associates in day to day operationsFacilitated a 37% increase in overall sales in 3 yearsInterviewed, hired and trained 85% of current staff forceAchieved a rating of Top 5 in Customer Service of over 1,400 locations Assisted in developing the framework for Panera Bread Catering in Las VegasMaintained labor and food cost above franchise expectations

Coordinated marketing in the Equipment Lease and the Accounts Receivable Funding areas Coordinated meetings with local and regional business executivesAttended high-level corporate strategy meetings and providing post-meeting analysisMolded firm's approach in reviewing financial client company data in order to facilitate a financing mechanismNetworked with various companies to establish business relationshipsManaged client billing and employee scheduling