Online marketing leadership professional with more than 10 years experience driving all facets of marketing from user acquisition through customer retention and relationship management. Over 15 years professional background, both online and traditional experience with emphasis in marketing, procurement, customer service, sales, and team leadership.- Adept at building performance marketing organizations that strategically utilize in-house resources, 3rd party agencies, and cost effective methods to drive revenue and profitability.- Excellence in growing and leading high-performance teams with multi-million dollar budgets.- Expertise in highly analytical performance marketing; customer acquisition, webpage development & optimization, creative direction, user experience, media buying, relationship messaging, and lead generation.- In depth knowledge of multiple industries and user segments; education, military, financial, loyalty, employment, high school & college students, working adults, job seekers, and online consumers.Specialties: User Acquisition, Traffic Acquisition, Media Buying - SEO, SEM, PPC, Social Media, Affiliate, Partner, Display, DSPs, Exchanges, Co-reg, Re-targeting, Business Development, Agency Management.Marketing/Product Metrics and Optimization - ROI Analysis, A/B & Multivariate Testing, Surveys, Funnel Analysis, User Exp., Website Analytics, MRD, PRD.Customer Engagement and Retention – Email Marketing, ESPs, CRM, User Segmentation, Automated Messaging, LTV Analysis, Loyalty, Content Generation.