As part of Georgetown University’s premier student-run marketing consulting group, I provide strategically driven creative solutions for clients to maximize the impact of their marketing efforts through performing evaluations of clients' marketing and social media approaches to pinpoint strengths and areas for improvement. Collaborated with local enterprises to define and execute their distinct brand positioning, offering personalized suggestions aligned with each client's objectives.

I underwent a training program to acquire or enhance skills in Adobe Photoshop, Adobe Illustrator, Capcut, Figma, and Mediamodifier. I demonstrated my creative technical skills with a style guide proposal that provided an undergraduate student organization with a distinct and professional identity by creating brand materials and providing recommendations for branded projects

Serve as an on-screen personality for the club’s short-form content to advertise the club and educate the student body on entertainment

As a member of a selective student organization dedicated to educating students on the retail and luxury industries and its professional opportunities, I help manage the club's activities outside of their primary event planning mission by working collaboratively with the other departments to aid in planning social events and connect team members.

Completed a hands-on customer insights case study to generate data, insights, and actionable business solutions for Abercrombie’s global brands

I coordinate influencer selection and relationships for the brand’s yearly Back-to-School campaign. I ensure the influencers selected will best suit the brand by using GRIN to monitor influencer engagement patterns, content performance, and user interactions. I'm also responsible for creating influencer briefs to outline camping objectives, expectations, guidelines and deliverables.

I managed social media sites to ensure all members of the LGBTQ+ community on campus were aware of GU Pride and coordinated the weekly newsletter to engage over 300+ readers.

As a social media manager, I created content to best reflect brand's products on social media channels, as well as recruit and work with influencers to increase brand awareness. In the process, I helped build an affiliate program through Dovetale and Shopify Collabs.

I managed social media sites to attract potential customers for a yoga instructing business, renovated business website to improve aesthetics and increase user traffic, and created content to reflect and enhance business's brand values