Aligning voice of customer across the GTM and revenue operations teams.‣ GTM oversight across 5 uniques products in lead generation, telecom, and big data‣ Complete overhaul of customer journey for PLG motion, including establishment of a 3K+ person community, activity based email sequences, educational courses, and interactive product demos at scale‣ Churn reduction by up to 50% on SMB products‣ Dramatic CAC improvement by shifting AMs to focus on upsells‣ B2B products launch from $0 -> 7 figs in bookings within first year, 50% Y/Y growth‣ Established org-wide analytics practice through CDP/Amplitude‣ Revamping Voluntary churn mitigation with a 34% reactivation rate‣ Signup process overhaul - increased registrations by 33%‣ Recurring Pricing and Packaging guidance to be ahead of the market ‣ Establish 3 year vision with founder team with 6 month revisits to refine and track against‣ KPI financial reporting to board and exec team‣ Hiring and development of personnel and guiding staffing strategy

Our mission is to enable business growth for the real estate ecosystem with the most accurate property intelligence and technology solutions. Focusing on the build out of GTM functions, market clarity, and unification of products under the BatchService brand.

Think Tank for SaaS associates and executives

Art label promoting the well-being of others through grief-inspired original artwork. Licensing, printing, and production company.‣ Produced, Directed, and am the subject of a feature-length documentary - The Art of Grieving (2022)‣ Creation of a 20'x10' art installation, consisting of 365 artworks and 4500 backlights that sync to music‣ Developed a specialized therapeutic (not formal therapy) process for grieving individuals‣ Create customized artwork interpreting client's unique relationships with loved ones ‣ Unique process of using ashes (human remains) in paintings for elevated emotional impact and texture‣ Appearances on 10+ podcasts talking about grief and advocating for art therapy

Took a 6 month sabbatical to spend more time with family, work on personal projects, and finish editing my documentary. During this time, I also got to do some light traveling, remodel part of my house, and hone in on new professional skills.

Boutique tech stack and growth consultancy. During this time, I lead growth projects & prioritization, as well as worked on several tech stack audits. ‣ Mapping data flow and comprehensive 100+ page tech audits‣ Outline growth strategies and insights using data visualization for a legal firm‣ Initialize stack implementations with Segment, Amplitude, and others‣ Project management for custom chat app in fintech space‣ Other niches include SaaS, University, and eCommerceLeft here to pursue a 6-month career break

Leading growth and digital strategy for this fast-growing startup on a $100M run rate. Acquired by Pluralsight in 2021 for $2BB.‣ Building out and training a formal digital department from scratch to 11 team members‣ Establish formal practices for SEO, SEM, CRO, and Website Stewardship‣ Oversight of marketing website overhaul and launch for 1H 2020‣ Black Friday 2021 website optimizations - hit 30% record Y/Y growth‣ Drive strategy and initiatives to hit aggressive growth numbers Q/Q for B2C and B2B‣ Key vendor contract negotiations and implementation‣ Pre-acquisition (pre-public) integration strategy sessions with Linux Academy‣ Drove migration from .guru TLD to .com TLD for corporate website‣ Established framework for Content Go-To-Market motions‣ Exited while securing meaningful promotions for two direct reports

Driving projects for the office of the CMO as they relate to:‣ Financial meetings‣ Personnel support and org health‣ DiscoverOrg to ZoomInfo brand transition‣ ZoomInfo rebrand project‣ IPO readiness

‣ Leadership and development of direct reports‣ Project Manage and Development of 2018 Rebrand‣ Scaling of video programs‣ Lead sunsetting of RainKing website‣ Lead launch of Directory Pages for SEO‣ 2,653% Increase in SEO Traffic (over 8 months)‣ Indexation of 1.7M+ pages‣ Avg 40% CVR to Demo‣ 55% increase in Y/Y website MQL‣ 27% increase in Y/Y web demos‣ Strategy for Account-Based Marketing (ABM) initiatives in digital channels‣ Creation of lead pipeline for new SDRs

‣ Management of intern program for digital marketing‣ 105% increase to key landing pages on website‣ RainKing acquisition - development of key marketing assets and assist in release strategy‣ Stabilization of SEM MQLs‣ Creation of website dashboard in Google Data Studio

‣ Recipient of the Dorgie Q3’16 for Role as Digital Marketing Manager‣ Recipient of the CEO Award Q4’16 for Role as Digital Marketing ManagerStrategy & collaboration with C-Suite, VP, and Director levels for various projects‣ Implement key SEO initiatives‣ Development of a multi-pronged and scalable inbound strategy‣ Request a Demo: 43% Conversion Increase‣ Free Data: 26.7% Conversion Increase‣ Homepage: 23% & 20% Increase to Key MQL Landing Pages‣ Development of comprehensive CRO plan, including Goal Tree, Conversion Map‣ Advise on new traffic source generation‣ Branding strategy & direction‣ Development of design disciplines ‣ Creation of formalized video programs‣ Lead or strategize on new project initiatives for multiple departments‣ 125% increase of Organic blog traffic

Project management and design for companies in the following industries:‣ Lifestyle/Apparel‣ Medical Devices‣ Finance‣ Document Preparation‣ Craft Brewing‣ Real EstateCMS & eCommerce Platforms:‣ Wordpress‣ ShopifyOptimization Tools Used:‣ HubSpot (Complete CRM Solution & COS)‣ Ontraport (Complete CRM Solution)‣ OptimizePress (Memberships, Landing Pages)‣ Optimizely (Split Testing)‣ Unbounce (Landing Pages, Split Testing)‣ Adobe CC (Design, Code, Video)‣ Google Analytics‣ Mailchimp (Email)‣ Top Producer (Real Estate CRM)Web design/development, UX/UI design, branding, graphic design, video production, lead generation, digital marketing, and more.

Project Management‣ Oversee site development for clients‣ Interface with clients to determine needs‣ Act as daily point of contact for clients‣ Manage a variety of outsourced talent/staff‣ Ensure project milestones are hit‣ Provide monthly KPI reportingSEO/Original Content Production‣ Content strategy for distribution‣ Create and source content‣ Including Infographics, Original Videos, Articles, White Papers, Reports, and moreLead Generation/CRM‣ Lead funnel optimization from multiple sources‣ A/B Split testing with Optimizely‣ Custom API Integration‣ Manage CRM for email autoresponders, newsletters, and to split test emailsAnalytics Measurement‣ Measure site productivity using a variety of tools, including MOZ, backlinks checker, rankings, traffic sources, as well as split test results‣ Creating tweaks to website to optimize funnels

Oversaw all creative direction for this conceptual startup.

Blue Pelican Capital was founded in February 2012 to invest in “B” and “C” class multifamily properties in emerging markets across the US.Duties‣ B2B Correspondence with Self-Directed IRA Custodians‣ Relationship building with brokers, agents‣ Web site design and management‣ Content management on Wordpress‣ Logo creation and identity design‣ Set up social networks‣ Create a 12 email autoresponder for our newsletter‣ Ensure all materials available on the internet, including website and emails, are in compliance with SEC rules

OEM Wholesale Distributor of Wireless AccessoriesIncorporated April 2010Launched Marketing Department, December 2010CES 2012‣ Event coordination‣ Involved in booth redesign and layout‣ Created all promotional marketing materials‣ Produced a Pre-CES video that hit over 1,500 views in under 2 weeks‣ Implemented video sweepstakes to drive traffic to video‣ Designed and published a 20-page catalogue for the event‣ Redesigned business cards with interactive QR codes for each employee‣ Supervised blog coverage of the convention‣ Photo and Video coverage for the event‣ Post-CES Wrap up videos and bloggingDuties:‣ Direct a small yet thriving marketing department with a staff of 2 people‣ Work one on one with President to establish and achieve marketing goals for a young, growing company‣ Web Marketing Strategist‣ In-house Product Photography and Photo Editing‣ Graphic Designer‣ Publish online catalogs and promotional materials for product lines‣ Training materials for clients‣ Promotional Campaign Strategist‣ Create sales materials, including price sheets and EPK's‣ eCommerce Management ‣ Write and direct promotional videos‣ Web Site Redesign and Overhaul‣ CSS and HTML ‣ "Idea to Product" involvement‣ B2B Correspondence and Relationship Building‣ Blogging Expert‣ Multimedia Integration with Product Lines and our Website‣ SEO and Search Result Monitoring

Worked around the entertainment industry as an assistant backfill, including:- Dreamworks Animation - VP of Finance- Conaco - Executive Producers- Oprah Whinfrey Network (OWN)- And other miscellaneous studios

Worked with the showrunners on multiple E! tv shows. Fielded projects for multiple new TV show ideas.

Assisted multiple agents across Motion Picture, Television, and Below-the-Line.