I own and operate a line of namesake luxury textiles for the interior design trade that seek to preserve the storied traditions of the building and decorative arts. Not only do I find immense inspiration from the past, I actively maintain traditional historic methods of production where possible. I work with American family-owned screen printers who bring my designs to life on fabric and wall coverings the good old-fashioned way (by hand). I also works with American and British digital textile printers.

House of Floralie was a gift concierge company that sought to reduce the time and effort it took to give thoughtfully. We curated beautifully packaged products from independent makers around the world. We were proud to work with private individuals and large corporations alike to acquire, design, and style gifts as gracious as they were. I closed the Richmond, VA store when we moved to Manhattan for my husband's career.

Retail Management, MKTG 340Integrated Marketing Communications, MKTG 330

Moved the organization from a costly paper-based marketing system to a cost-efficient digital and experience-based marketing platform.Through new educational programs, earned media, email marketing, social media, SEO and the development of a new website, increased yearly impressions from 300K to more than 1.4MM while reducing cost per impression by 97%. Developed a campaign for the Year of Bottomley, which was recognized by Richmond Magazine’s “Hot list” of the top “20 of 2009’s Biggest Ideas.”

Designed and analyzed qualitative and quantitative research on organizational behavior and brand strategy. Assisted in the creation of written brand standards, including: brand briefs, positioning statements, brand architecture, brand strategy documents and brand essence.