• Work with technical team for ideation for seasonal or LTO to be proposed to QSR or Food Service Channel• Develop new and current accounts for productPenetration• Lead NPD project for launching or to be brought in working with internal brand team or principals • R&D New Products• Conducting Sensory and Product Evaluation• Develop types of application for NPD & existing products• Conducting Product Prestation & Demonstration• Observing Market Trends• New Product Launch• Sales Toolkit• Business Development through cold call or existing customers• Handle & Develop Key Accounts for Food Service & QSR• Build and establish relationship with food service dealers or distributor and QSR key accounts

Managing food service key accounts, business development and also handling NPD, recipe development, product cutting/product sensory for brands under the organization's portfolio. Dual role managing business development/sales and chef for technical & culinary expertise.