Peter Hales Email & Phone Number

Greater Minneapolis-St. Paul Area

• Oversight of brand vision and execution of consumer brand standards and guidelines across all channels including digital, in-store point-of-purchase materials, in-store displays, and packaging.
• Developed communications strategies to help build brand awareness including NASCAR Truck sponsorship and Buy American promotions and consumer sweepstakes.
• Managed internal and external teams to deliver high-value content for sales and marketing channels.
• Worked cross-functionally with HR to develop multi-channel employee recruitment and retention campaigns.
• Worked with Marketing Director and external team to develop new company website.

Eagan, MN

• Work with internal stakeholders to design packaging and instruction sheets in-house as well as coordinate production with external resources when necessary.
• Write, edit, and produce email campaigns, product launches, videos to drive product awareness, and corporate communications relating to tariffs.
• Created and managed annual product catalog project.
• Developed and maintain positive relationships with external partners (photographer, graphic designer, print vendors, etc.).
• Created postcards and video social media advertisement campaigns to drive employee recruitment.

• Provided market research to internal stakeholders.
• Assisted in developing messaging for SmartLine product launch.
• Designed launch materials and traveled to multiple sites to educate customer service/sales on new SmartLine product launch.
• Maintained FreedomVoice duties during this time

Encinitas, California

· Created engaging customer interview spotlights, data sheets, flyers, postcards and various marketing materials and guides to drive sales channel enablement.· Managed, organized, and promoted weekly channel webinar training series and monthly customer trainings.· Designed trade show signage and displays using Adobe Creative Cloud.· Shot and directed.

Maintained and updated social media sites (Facebook, Twitter) to grow brand awareness of LouFest VIP.Engaged the public in local events to spread awareness of LouFest Music Festival and the VIP packages.

Maintain and update social media sites (Facebook, Twitter, foursquare, Youtube) to grow brand awareness of LangLearner and DealieDo mobile applications.Monitoring trends and conducting research on competitors and opportunitiesResponsible for getting software reviewed by assorted media outlets.

• Supervised clients at Day Break Treatment Center, a dual-diagnosis residential treatment center for adults diagnosed with a mental health illness and at least one co-occurring addiction problem.
• Facilitated educational groups (e.g. Stress Management, Conflict Resolution, 12 Step Groups), dispensed medications, administered drug tests, completed admissions and discharges.

Designed banners, posters, transit advertisements for use in trade shows and other promotional events with Adobe Creative Suite.

• Led the official cheering section for all Mizzou home football games.
• Created advertisements and other promotions to increase membership.
• Organized and executed orientations. Planned end of season bowl trips
• Secured local sponsorships
• Managed 700 students every home football game.

Bachelor Of Arts, Psychology

Activities and Societies: Fall 2006, Research Assistant- Emotional Development Lab

Bachelor Of Journalism, Strategic Communication

Activities and Societies: Tiger's Lair Coordinator 2005-2007