Priya Singh Email and Phone Number
• 10 + years of experience in content partnerships and strategy.• Exceptional skills in strategic partnerships, influencer marketing, campaign management and implementation of marketing strategies to capture new markets and increase profitability.• Proficient in leading a team of marketing professionals for successful execution of online marketing campaigns• Trained in analyzing and interpreting data to aid in decision-making efforts.• Adept at client consulting - communicating across diverse international audiences • Creative and innovative thinker with strengths in aiding in delivering profitable partnerships and content strategy.Area Of Expertise :- Strategic Programs- Media Partnerships- Influencer marketing- Marketing Communication- Strategic Planning- Market Analysis- Social Media Marketing- Campaign Management- Client Servicing- Competitive Analysis- Content Management
Glance
View- Website:
- glance.com
- Employees:
- 275
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Sr. Manager- Strategic PartnershipsGlance Jul 2022 - Present- Build Glance as the destination for trending content through partnerships with premium partners PAN India (across categories music, entertainment, tech, retail, sports and more.) - Strike successful content deals with business owners including negotiations, consultation, setting success metrics, etc.- Manage a team of operations managers, senior associates, and associates to ensure the successful execution of partnerships from negotiation to end operations- Build and maintain relationships with tech/e-commerce giants, industry leaders, community leaders, artist managers, and trendsetters while staying updated on industry trends- Measure the success of partnerships ensuring consistent growth in time spent on the platform and increasing engagement- Work closely with external agencies, organizations, artists, and internal stakeholders for a seamless partnership experience- Share consistent feedback with the product team and community team to ensure seamless user experience and apt talent acquisition -
Manager Strategic PartnershipsGlance Mar 2021 - Jun 2022- Lead strategic partnerships with a heavy focus on offline vertical- Pitch valuable partnerships (across music, lifestyle, campus events, film festivals, talent hunts), with decisions involving negotiations, deliverables, timelines and success metrics- Collaborate with internal teams (content community, marketing, product, PR, finance, legal, design, etc) and external agencies to put together a successful plan for events- Increase platform adoption and create a value add plan post-adoption- Be an internal advocate for the fast-growing influencer market- Provide insights to develop engaging Live shows and share product feedback to constantly improve performance. -
Strategic Partner Manager - FacebookFacebook Sep 2018 - Mar 2021Maharashtra, India• Lead high value media partnerships for Facebook and Instagram across north and west India • Own and drive strategic programs to create success stories• Manage day-to-day relationships with media partners to drive their adoption of Facebook and Instagram• Market expansion across north and west India (areas like Rajasthan, Himachal Pradesh, J&K)• Analyse partner performance on the platform and suggest best practices and improvement areas• Lead/collaborate on regional and global XFN programs, such as, BORN ON INSTAGRAM, Social For Good, #CreateTogether, awareness during COVID-19, etc.• Design modules, playbooks and platform primers to up-scale creators, publishers and influencers • Identify key industry trends and nurture partner growth by facilitating cross-genre collaborations and content innovations• Conduct regular webinars and workshops to enable platform awareness and product adoption, such as, Ad breaks, Instant Articles, FB Groups, IGTV, FB/IG Live, etc.• Be an internal advocate for the partners to suggest changes -
Group HeadEverymedia Technologies Pvt. Ltd. Sep 2017 - Jun 2018Mumbai Area, India• Provide digital strategies and design marketing campaigns for the clients,while leading a team of account managers and associates• Cater to clients from brands, production houses, Bollywood movies and celebrities such as, Myntra, All About You from Deepika Padukone, Saregama Music, Hyundai, Viacom 18, T-Series, IFFI, Ronnie Screwvala Productions, Vishesh films, Simmba, Transcon Triumph, Rohit Shetty, Shraddha Kapoor, etc. • Up-selling to existing clients - Presenting new ideas for digital campaigns• Design a strategic plan for acquiring new clients for brand management/online reputation management/SMM• Lead a team of account managers to streamline client requirements and manage online marketing campaigns• Manage online content and keep a close check on latest industry trends • Influencer and blogger management• Align with clients and define goals/ marketing strategies for account profitability• Mentor low to med level executives and design programs as per the training requirements• Support VP with ad-hoc projects, including pitching to prospective clients/leads. -
Account ManagerEverymedia Technologies Pvt. Ltd. Nov 2015 - Aug 2017• Ideate and execute digital marketing campaigns for clients to meet the specific requirements/sales target. Clients include Myntra, Viacom 18, Saregama Music, Tseries, Ronnie Screwala, Rahul Bose Productions, Jacqueline Fernandes, and many Bollywood movie projects.• Coordinate with the client on everyday basis and set up timely client meetings to meet the defined goals• Conduct competitive scan and stay updated on the latest industry developments• Complete ownership of online content including platforms like, Facebook, Twitter, Instagram, YouTube, LinkedIn, Google, Wikipedia, etc. • Weekly/monthly performance review to make analytical/strategical decisions• Manage internal coordination and operations to ensure smooth execution of campaigns• Directly report to VP, while leading a team of associates and Jr. account Managers. -
Research Analyst/Commissioning Editor (Product Management And Marketing)Packt Publishing Pvt. Ltd. Aug 2014 - Jun 2015Mumbai• Analyze consumer behaviour to understand the market needs. Prepare product proposals on the basis of the demand in the market.• Decide marketing strategies and product commercials• Analyze the latest industry trends and monitor social media activities for the brand• Create research documents and product proposals based on market research• Monitor product life-cycle and marketing content for the products -
Content Development EditorPackt Publishing Apr 2013 - Aug 2014Mumbai Area, IndiaComplete ownership pf the content and project management• Coordinate with international clients (authors and IT professionals) for timely delivery of content• Analyze the latest industry trends and monitor social media activities for the brand• Manage internal coordination between teams to ensure smooth execution • Review the product for quality check -
Project Manager (Pre-Sales Engineer)Pinnacle Group Inc. Sep 2011 - Dec 2012• Prepare proposals and conduct market research to deliver best solutions to the clients.• Coordinate with teams internally for smooth execution and timely delievery• Helping the customer service department with resolving customer queries.
Priya Singh Skills
Priya Singh Education Details
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Marketing -
Saint Anselm'S Sr. Sec. SchoolPhysics, Chemistry, Economics & Maths
Frequently Asked Questions about Priya Singh
What company does Priya Singh work for?
Priya Singh works for Glance
What is Priya Singh's role at the current company?
Priya Singh's current role is Building Strategic Partnerships @Glance | Ex-Meta | Freelance VO artist.
What schools did Priya Singh attend?
Priya Singh attended Gauhati University, Guwahati, Suresh Gyan Vihar University, Suresh Gyan Vihar University, Saint Anselm's Sr. Sec. School.
What are some of Priya Singh's interests?
Priya Singh has interest in Education, Publishing, Digital Marketing, Advertising, Science And Technology, Traveling And Lifestyle, Human Rights, Business Planning And Strategies.
What skills is Priya Singh known for?
Priya Singh has skills like Online Publishing, Editorial, Market Research, Product Management, Digital Marketing, Proofreading, Research Analysis, Content Development, Strategic Planning, Publishing, Electronics And Communication Engineering, Digital Strategy.
Who are Priya Singh's colleagues?
Priya Singh's colleagues are Mohan S, Shreya Shah, Karthik P, Shrabanti Baxi, Rohit Maurya, Masato Ito, Ernest Mombrun.
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