Lubov Pribytko Email & Phone Number

Moscow, Ru

• Developed and implemented effective marketing strategies that aligned with the client's objectives and target audience. This includes analyzing market trends, consumer behaviour, and competitor activity to identify opportunities and challenges.• Launched advertising campaigns and promotional materials for the client’s retail chains, BTL, digital and non-standard marketing activities.• Full responsibility as Account Director managing multiple projects spearheaded 35 projects in 7 months resulting in incremental revenue of 13% with a strong focus on creating and managing timelines, budgets, and resources incl. management of 15 employees in finance, creative, and production. • Currently leading the new project for the brand launch campaign of household chemicals and cosmetics – “Sailor Viking” manufactured by Turkish company in the Russian market: conducted market research, developed marketing strategy and execution plan.

• The performance of the campaigns developed during my job was measured as - highly effective in terms of brand awareness, engagement, loyalty, sales, and attraction of new customers.• Effectively managed 14 client’s advertising campaigns: 5 TV, 3 OLV adaptations, 4 banners, 2 genders.• Delivered exceptional customer service to ensure clients are satisfied with the agency's work.• Ensured that campaigns were delivered on time and with high quality through effective and productive team management.• Achieved revenue targets for the agency.

• Revised portfolio of client’s advertising projects and proposed new ones to Increase brand awareness, loyalty, and attraction of new customers. • Full advertising support of two launches: renewed Cadillac Escalade 2021 and Chevrolet Tahoe by 5 OLV campaigns, 12 banner campaigns on monthly basis during the year, 4 AON campaigns, 5 Radio campaigns, and complete website upgrade. • Advertising campaign of newly branded Cadillac Escalade 2021 was one of the successful projects for the General Motors based on overachieved sales targets.• Cross-functional team management and communication with 16 employees from creative, studio, producers, and strategic marketing teams to deliver results.• Data analysis, preparing reports on account status, tracking activities related to payments and legal agreements and managing strict deadlines.

Москва, Россия

• Managed advertising campaigns to deliver the client's objectives of Increasing brand awareness, attracting new clients from competitors, and increasing current customers' loyalty.• Delivered 12 OOH and DOOH campaigns, 12 OLV, 3 TV campaigns, 6 specials projects and ad hoc activities. • Aligned all cross-functional teams of 10 employees to deliver campaigns on time and within the budget.Prepared 6 cases for the Effi 2019 competition; two projects won silver and gold medals.

Москва, Россия

• Developed strong client relationships with marketing and product teams of strategic partners: Yandex, Google, Alibaba group with products UC Browser and AliExpress, Mail.ru properties including Delivery club, Youla, 2GIS, Game developer and Mobile Advertising platforms.• Played an active role in the partner app selection criteria given the nature of the product marketing and Fly target segment.• Delivered a high level of client service to support and extend the relationships for future business opportunities like joint marketing activities.• Responsible for generating competitive analysis of potential partner's services in the assigned territory.

Master'S Degree, Management Of Advertising And Media Business, 5

Nanodegree Google Adwords

Курс Медиапланирования

Studying key topics of the media course and performing practical tasks: - Media planning in advertising. Strategy - Media planning.