Ron Price Email & Phone Number

Mesa, Az, Us

Mesa, Az, Us

Phoenix, Arizona Area

Successfully developed consistent ratings and revenue-generating branding within the market as the first station to reach one million cume (total listeners) per week in Arizona. Developed multiple, rating winning morning shows for the brand.Played a critical leadership role in building KMXP-FM from a multi-format struggling operation to the currently successful heritage station in the hot, Adult Contemporary (AC) format enjoyed by listeners.Created successful direct mail, TV and digital billboard campaigns, and grew the audience from 250K to 1.1MM.Expertly produced major concerts, charity/brand events and remote broadcasting spots from businesses.Managed hundreds of events over 15 years with some averaging 20K attendees, engaging in logistics/planning.Booked talent, located venues, engaged in event promotion, and oversaw operations during the show.Served as an on-air talent at KMXP-FM, producing and engaging audiences during morning/mid-day shows.Took listener calls, hosted guests, discussed events and news, and played top 40/rock music.Served as a talent coach, developing two morning show teams to success as #1 in all key demos at KMXP-FM.Supported the sales manager in generating $1MM in monthly revenue by increasing listeners.Controlled operational costs to enable a 65% cash flow, an extremely high rate in the business.Attended yearly brainstorming sessions to determine future growth paths, engaging in research and perception studies to analyze how stations were perceived by audiences, and conducting large-scale music/auditorium tests, asking for audience participation to rate acceptance of songs and ask questions in between plays.Programmed the market’s heritage AC radio brand and Christmas music brand at KESZ-FM-99.9, coaching heritage morning talent of 30 years, Beth McDonald, and increasing weekly cume to over one million weekly.Achieved a #1 ranking across all dayparts and in key advertising demos of 18-49 adults and 25-54 adults.