• Managed and communicated product strategies that turned around the private label footwear program targeting the plus size consumer through branding, applying a creative vision generating design directives enhanced with comfort features and extended sizes and widths featured in all footwear across all categories• Architect of merchandising national footwear brands in print and digitally that aligned with market trends and the new private label footwear program• Instituted seasonal and yearly buying strategies resulting in financial accountability for seasonal goals, gross sales peaking to $68M• Managed team of senior merchants in development, communication, and execution of seasonal merchandise strategies to concept and develop 200 fashion items a season across all categories including Wide Calf Boots, Weather Boots, Booties, Casual Shoes/Sandals, Athletic Footwear, Dress Shoes/Sandal, and National Brands• Managed teams in curating capsule footwear collections featured in boutiques throughout weekly catalogs, e commerce sites, editorial layouts using artistic visual merchandising and key messaging.• Demand growth of $20M and Gross Margin % by 15BPS through product offering and the elimination of sourcing and production with third parties replaced with opening the supply chain to source the private label footwear program directly with factories in China• Delivered yearly sales up to $68M while increasing market share of footwear by monitoring the time and action collaborative calendars to design/develop/order placement /source/produce and fit footwear resulting in on time delivery pf product• Collaborated with planning on strategy by using financial data to drive decisions establishing corporate seasonal financials and performance reporting to deliver the footwear strategy • Collaborated with marketing teams across divisions creating promotional strategies to drive sales, move inventory while