Randolph F Price Email & Phone Number

Digital Marketing & MarTech Strategic ServicesCMO strategic consulting partner helping organizations achieve rapid growth.Services: digital marketing innovation & transformation, product positioning, branding, creative, digital strategy, website strategy, email & CRM marketing, social media and marketing technology platform audits, assessment & integration. Customer Experience (CX) journey mapping w/financial KPI benchmarks Omnichannel media touchpoint optimization (acquisition, attribution, retention) MarTech: Marketing automation technology capability assessment, strategies & implementationsKey Engagements Netclearance/retail In-store mobile shopping customer proximity engagement platform Global Electronic Technology, Inc. (GETTRX.com)/payment processing & merchant services/strategic planning/state of the industry) mobile wallets, new generation POS, EMV, Contactless211OC.org nonprofit CMO

Los Angeles, California, Us

Customer acquisition strategies for clients (media mix optimization, financial modeling): Higher Education, eCommerce, NonprofitsImplementation of Salesforce CRM platform & lead generation process including testing protocols

Las Vegas, Nevada, Us

Chief Digital Officer (w/CIO) & McKinsey business lead charged with defining the digital marketing strategic plan & emerging marketing technologies roadmap required to transform business initiatives into revenue growth & shareholder value (EBIDTA); including developing digital marketing as a center of excellence & source of competitive advantage.E-commerce, Digital Marketing Automation, Vacations Hawaii Online Travel Agency OTA, Web & Mobile App Marketing & Application Development, Data Sciences Integration, CRM, Email, Branded Content Marketing, Social Media & Gaming, Digital Media & Online Advertising, Proximity/Location Based Initiatives, Digital Signage

C-Level Digital Marketing Strategies & TechnologiesCustomer Experience (CX) journey mapping w/financial KPI benchmarks Marketing automation assessments, strategies & implementations (MarTech)Omnichannel media touchpoint optimization (acquisition, attribution, retention)Social engagement & CRM marketing playbooksMobile app proximity marketing (GPS) strategic plans & development211OC.org CMO (managed all marketing functions & digital strategies)

San Francisco, California, Us

Social Media AgencyCo-Chair/Word-of-Mouth Association (WOMMA) emerging platforms committeeBuilt a proprietary enterprise social CRM system, brand intelligence & loyalty programsPioneered Just-in-Time (JITO) Real Time Customer Acquisition & Engagement ProgramCreated Social Media Engagement ROI Analytics Algorithm Strategic Partnerships: listening Technology Platforms IP & MergerVisa Retail Strategic Task Force (ROBO Research Online, Buy Offline)Visa Financial Services AOR (e-Commerce, retail, business network & VoC research) Visa Business Network: created social B2B acquisition program & influencer marketing initiativesVisa Olympics: B2C online community development, moderation & content marketing strategy

Irvine, Ca, Us

Top ranked CPG customer activation promotional agencyDeveloped agencies LBS/GPS strategy & brand positioningLaunched “point of activation” marketing technologies division Negotiated strategic alliances, media partnerships and identified M&A targetsOmnichannel digital engagement strategies (mobile apps, digital signage, POS, gaming, social)Digital activation lab CPG: loyalty, promotions, research, media, shopper marketingCPG digital coupon & data management thought leadership whitepaperMobile technologies expertise: NFC • RFID • QR Codes • Bluetooth• SMSDigital Kiosk & Signage Network Strategy/ Land Rover • Toyota • Clear Channel

New York, Ny, Us

Decision maker for accounts totaling $600 million; managed $20 million in digital practice annual revenue.Chief Client & Agency Digital Strategist/Automotive : Lincoln, Volvo, Jaguar, Land Rover, Aston MartinDigital Practice Leader Responsibilities/Strategies:Strategic Planning, CRM, Web & Mobile App Development, Creative, Content Marketing, SearchSEO/PPC, Customer Experience Engineering (DX/CX/UI), Events, Performance Marketing, Data Analytics, Online Advertising, Digital Media Digital Strategy & Marketing Leadership/Lincoln, Jaguar, Land Rover and Volvo  Development of strategic plan: direct, CRM & technology platforms Automotive digital transformation task force/BCG Boston Consulting/Peppers & Rogers/Forrester Research Digital Strategy Worldwide Summit (Ford’s Premier Automotive Brands) only agency attendee Launched Land Rover 1st global CMS driven corporate website IAB recognized best practice cross channel engagements/Lincoln.com +U.S. Open event J.D. Power OEM ranking from 14th to 4th, UX redesign of Lincoln.com, ahead of Mercedes & Lexus Automotive Industry’s 1st/ OEM customer configurator with real-time dealer inventory visibility Leveraged Y&R’s Brand Asset Value Methodology to initiate interactive TV test campaign

E-commerce/SaaS platform startupManaged all corporate marketing functions •Achieved $5MM in revenue first 6 monthsVC Road Show with CEO/Legg MasonIncreased company valuation, acquired by (NASDAQ: INSP InfoSpace)

London, Uk, Gb

Largest specialist classical music publisher globally • P&L • 82 countries • 300 employeesImproved global market share by 5%, net margins +2.6%International Musical Instruments & Accessories OEM Manufacturer $100MM Managed Retailers, Distribution Partners & Celebrity Musician EndorsementsRedesigned Global Brand Architecture & Positioning for EMEA & ASIA Markets Integrated Economic Value Added (EVA) Financial KPI into Business Planning ProcessLaunched 1 e-commerce SIte

Universal City, Ca, Us

Developed & negotiated brand partnerships, product placement, retail promotions & influencer strategies

Charlotte, North Carolina, Us

Led strategic growth $120MM to $200MM • 5 SBU’s • 125 employeesP&L responsibility; improved operating profits +8% in 10 monthsC-Level Client Management Responsibility: Pizza Hut, General Mills, Brinker, Marriott, HiltonSuccessfully Launched Dole Single Beverages in USImplemented National Account Business Planning, Revenue Forecasting

Atlanta, Ga, Us

Recruited to be one of 5 strategic hires that would transform the organization, elevating and redefining the standard of performance excellence.Coca-Cola USA National AccountsGeneral Marketing Manager Strategic Planning Assignment. Business Models, Financial P&L, Marketing Programs Coca-Cola USA Strategic Account Management Training Program Client CxO Partnerships Best Practices Guidelines

Cincinnati, Ohio, Us

District Field Sales & Distribution ManagementField Brand Marketing Foodservice, Lodging & Beverage3 Promotions in 5 yearsManaged Campus Recruiting: TCU & Notre Dame