• Proposes effective layouts for events and coordinates all staff management, event logistics and internal/external communication functions throughout the event life cycle• Generate leads through paid advertisement and promotion from Google, wedding planning websites, social media, and wedding expos, resulting in sales calls with potential clients• Responsible for creating an environment where guests are satisfied with the entertainment that is being provided

Product Campaigns •Organized webcasts that featured top producing portfolio managers, averaging over 500 attendees per webcast•Developed analytical reports from various webcasts that lead to the messaging of future emails and social media postsEmail Marketing•Member of New York Life Investments’ Eloqua Champions Team. The team led discovery calls, idea initiation processes, concept brainstorming and training sessions with clients•Worked cross-functionally with product, creative, and marketing communication teams to develop, design and execute campaigns from end to end. Increased open rates for clients by 90%•Perform AB testing, monitor campaign performance and lead optimization efforts•Presented complex data in an easily digestible manner to VPs and Directors •Implement marketing automation campaigns by identifying segments and setting up campaigns, emails, and landing pagesProject Management •Managed weekly market outlook videos providing clients with information from a portfolio manager’s perspective to create credible knowledge within the company•Responsible for maintaining critical time sensitive marketing materials to drive business results, including brochures, case studies, and web pages on a monthly and quarterly basis•Communicated with stakeholders to ensure that all cross-functional teams are all on the same page when designing new educational materials to be distributed by the Sales Team

•Assisted with all marketing materials required for the acquisition of IndexIQ, a pioneer and leading asset management firm providing index-based, liquid alternative investments •Project managed quarterly/monthly sales materials for Funds and ETFs by communicating with Marketing Director on overall development and distribution of the finished product •Developed an understanding of the strategies and techniques of product marketing for both Mutual Funds and ETFs•Worked directly with Director of Marketing to recommend content types and topics to align with campaigns, buying stages, and personas•Configured and maintained the Oracle Eloqua Marketing Automation platform, which created more closed-loop marketing and sales activities and cross-channel B2B marketing campaigns that nurtured leads across each stage of the buying process•Created and supported compelling and actionable marketing collateral, including brochures, presentations, sales concepts, and other marketing literature

•Monitored and analyzed the university’s budget and financial reports •Improved the university's admission processes through analysis and collaboration•Partnered with different departmental and university teams to deliver process improvements and solutions to issues•Set guidelines for employee recruitment, evaluations, and advancement

• Expedited the processing and accuracy verification of invoices, interfacing extensively with a nationwide network of vendors and suppliers • Effectively communicated with internal and external contacts in order to verify and process invoices in a timely manner • Processed and recorded the weekly checks • Accurately and efficiently recorded cash position reports • Quickly mastered new system processes and workflows and implemented them into daily work