Rafael Prieto Email & Phone Number

State Of São Paulo, Brazil

Mentorship for startups and small businesses with social impact and an ESG value proposition.

Strategy as a service for projet to brands as Banco do Brasil, Havaianas, Prime Video and others

Leader of the Account Planning department, comprised of 12 planners and accountable for overseeing Creative Strategy, Comms strategy and Media Strategy initiatives across a wide number of communication disciplines (such as Advertising, Media, Social Media, Data, Content, Experience, etc).During that period, I have had the opportunity to manage projects for iconic brands like Domino's, Havaianas, Ambev (Guaraná, Beats), Riot Games, Whirlpool, Natura, Ipiranga, YouTube, Google, Netflix, and others. Moreover, I am responsible for promoting a culture of creative effectiveness within the agency, resulting in 5 Effie awards and 2 Cannes Lions.

Teacher in the strategy courses "Planning Academy", "Storytelling" and "Garagem de ideias", teaching classes about "storytelling", "creative brief", "insights", "problem definition", "career", etc

Coordination of the training course for planners "Planning Academy - Cycle 1", developed in partnership with Grupo de Planejamento (APG Brazil), focused on techniques and fundamentals for communication planners and strategists.

As the Strategy Leader for Ford in South America, I have led a team of 5 planners while overseeing Communication Strategy and Communication projects across South American markets including Brazil, Argentina, Chile, Peru, Colombia, and others.Additionally, I served as the Strategy & Data Leader for esteemed brazilian local brands like ConectCar, Zap Imóveis, CBN, and Bayer.

Diretor de Capacitação do Grupo de Planejamento (GP) no biênio 2019-2020, sendo responsável pela organização, coordenação e execução dos cursos, treinamentos e ferramentas de capacitação do grupo.

Communication Director at Grupo de Planejamento (APG Brazil)

Group Strategy Director on BRF's group, working for brands like Sadia, Quali, Quali Vita and Deline.

Planning Director for the brands Budweiser, Heinz, 99 Taxi e Brasken.

São Paulo

As the Planning Director at CP+B Brazil, I have worked as a planner lead for Tang in Brazil and Argentina, also I have lead the strategy for a larhe number of brands in Brazil (Halls, Clight, Fresh, Philadelphia, Royal, Even, Ceratti, McCain, Cepera, Wendy's).During this journey, my responsibilities included supervising Creative Strategy, Social Media, and various other communication disciplines. Moreover, I had the honor of leading a team of 5 exceptionally skilled professionals.

Strategic Planning for Claro, NET and Embratel.

As a Strategic and Communication Planner, I had the opportunity to work with Vivo (Telefônica Brazil), Intel, Kibon (Wall's Brazil), Kroton, McDonald's, H2OH, and Fusion. During this time, I led the "Usar Bem Pega Bem" project for Vivo, which received recognition with 3 creative effectiviness awards.

Editor de conteúdo do Grupo de Planejamento (GP) na Gestão 2013-2015

Editor de conteúdo do Grupo de Planejamento (GP) na Gestão 2011-2013

Editor de conteúdo do Grupo de Planejamento (GP) na Gestão 2009-2010

As a Strategic and Communication Planner, I had the privilege of working with Nissan, Cacau Show, Michelin, Sabesp, Bosch, Febraban, and Desenvolve SP. During my tenure, I actively participated in 8 awards recognizing creative effectiveness, including the only Brazilian recognition at the IPA Effectiveness Awards.

Strategic and Communication Planner for Nissan, Michelin, Sabesp (water distribution brand services), Bosch, Febraban (Brazilian Federation of banks) and Desenvolve SP.

Strategic and Communication Planner Assistant for Stella Artois, The Brazilian Health Department, Knorr, Caixa (bank brand) and Skip (soap brand).

Strategic and Communication Planner Assistant for Nokia, Listerine, Reach (J&J toothbrush), HSBC and Philadelphia (Kraft Foods).

Planner Intern for Nokia, Reach, HSBC, Listerine, Band-Aid, Smirnoff and Benalet.

Planner Intern for Cremer and Affective (diaper brand), Goldfarb (construction brand), Ploc-Ploc (toy brand) and 51 Spirits.

Account and planner for USP Products line (university brand), UFABC, Luna Ateliê (beauty clinic brand).

Specialist, Market Research In Communication

Postgraduated in Market Research in Communication

Executive Mba, Gestão Para A Vantagem Competitiva Global

Master Of Business Administration - Mba, Gestão Estratégica E Econômica De Negócios

MBA Executivo em Gestão Estratégica e Econômica de Negócios T76

Graduated, Social Communication With Advertising Habilitation

Graduated in Social Communication with Advertising habilitation