Priyanka N. Email & Phone Number

Castleblayney, Mn, Ie

Dundalk, County Louth, Ireland

• Develop and execute effective advertising strategies on the Amazon platform to achieve sales and profitability goals for various pet products, work on EU Amazon markets, including France, Germany, Italy, Spain and the UK• Conduct in-depth keyword research and analysis to identify high-converting search terms; recommend budget for various pet categories throughout the year; Monitor and analyze campaign performance, making data-driven decisions to optimize campaigns for maximum ROI, sales… Show more • Develop and execute effective advertising strategies on the Amazon platform to achieve sales and profitability goals for various pet products, work on EU Amazon markets, including France, Germany, Italy, Spain and the UK• Conduct in-depth keyword research and analysis to identify high-converting search terms; recommend budget for various pet categories throughout the year; Monitor and analyze campaign performance, making data-driven decisions to optimize campaigns for maximum ROI, sales and improve ROAS with the given budget.• Collaborate with cross-functional teams in the US and EU, including product management, sales, and creative, to align advertising strategies with overall business objectives. • Conduct A/B testing and implement optimization techniques to improve campaign performance; generate regular reports and provide insights on campaign performance, key metrics, and recommendations for improvement to stakeholders and various category teams.• Stay informed about industry trends, new advertising features, and emerging technologies in the Amazon advertising space. Show less

• Management of brand relationships, development of brand growth strategy• Develop promotional brand calendar, manage onboarding process and create bespoke brand campaigns to reach sales targets • Collaborate with the Ecommerce team and Purchasing departments to implement these campaigns across all channels• Ensuring Brands under the portfolio are merchandised optimally and all brand landing pages are fully optimized.• Develop and implement social media strategy and Influencer… Show more • Management of brand relationships, development of brand growth strategy• Develop promotional brand calendar, manage onboarding process and create bespoke brand campaigns to reach sales targets • Collaborate with the Ecommerce team and Purchasing departments to implement these campaigns across all channels• Ensuring Brands under the portfolio are merchandised optimally and all brand landing pages are fully optimized.• Develop and implement social media strategy and Influencer marketing strategy to generate traffic and conversions in line with the company’s growth targets.• Competitor analysis, PR with particular emphasis on Digital PR• Be the marketing expert for the Cloud 10 Beauty and communicate passionately about our brand• Measure & Report on brands and product sales performance. • Manage and liaise with the graphic design and content team to ensure all creatives, photography, video, social content and blog posts are produced in time adhering to the brand guidelines.• Report on performance for activities, analyzing results and driving future improvements in ROI Show less

Dublin, County Dublin, Ireland

County Dublin, Ireland

India

• Performed market analysis and worked closely with the team to develop, monitor and update digital dashboards while reporting and watching for the latest trends.• Tracking customer experience online, responding to customer queries quickly and effectively; identifying customer needs, and taking proactive steps to maintain positive experiences.• Managed the digital contact database; set up multimedia presentations for use in meetings with key stakeholders and management.• Regular… Show more • Performed market analysis and worked closely with the team to develop, monitor and update digital dashboards while reporting and watching for the latest trends.• Tracking customer experience online, responding to customer queries quickly and effectively; identifying customer needs, and taking proactive steps to maintain positive experiences.• Managed the digital contact database; set up multimedia presentations for use in meetings with key stakeholders and management.• Regular contribution to creative ideas for pay-per-click (PPC), SEO, and search ads, developed marketing strategies and worked with Amazon Business Analytics to identify purchasing trends, sales, product testing, and after-sale service.• Supported team, worked on digital analytics, and made suggestions for areas of improvement.• Contributed to mock-ups, advertising campaigns; assisted with analyzing product sales and advertising metrics.• Prepared weekly updates and reports to track growth and success rates of marketing campaigns and product advertisements. Show less

Mumbai, Maharashtra, India

➢ Worked closely with the Digital Marketing Supervisor to develop, monitor and update digital dashboards while watching for trends and reporting➢ Managed email marketing from creation to delivery➢ Managed the digital contact database including invites for screenings and meetings➢ Regular contribution to creative ideas for digital marketing across all titles➢ Supported team, worked on digital analytics and made suggestions for areas of improvement➢ Provided end of month… Show more ➢ Worked closely with the Digital Marketing Supervisor to develop, monitor and update digital dashboards while watching for trends and reporting➢ Managed email marketing from creation to delivery➢ Managed the digital contact database including invites for screenings and meetings➢ Regular contribution to creative ideas for digital marketing across all titles➢ Supported team, worked on digital analytics and made suggestions for areas of improvement➢ Provided end of month reports outlining the work activities and project progression Show less

Mumbai, Maharashtra, India

➢ Conducted market research among females aged 15-45 years in Mumbai for the PROCTER & GAMBLE,Whisper India for New Whisper Ultra Soft Launch Campaign➢ Managed direct marketing campaign and promotion of the product by designing creative social media posts,images, and content related to the campaign by working with a team of more than 50 people; emphasizingon the advantage and UVP of the product➢ Conducted sampling research by confidently communicating and distributing sample… Show more ➢ Conducted market research among females aged 15-45 years in Mumbai for the PROCTER & GAMBLE,Whisper India for New Whisper Ultra Soft Launch Campaign➢ Managed direct marketing campaign and promotion of the product by designing creative social media posts,images, and content related to the campaign by working with a team of more than 50 people; emphasizingon the advantage and UVP of the product➢ Conducted sampling research by confidently communicating and distributing sample to females and activelylistening to their feedback➢ About 84% of responses of females regarding the Whisper Ultra-soft were positive as per their feedback;Around 70% relied on whisper ultra soft for the comfort provided by the sanitary pads and rest 14% relied onit for its size, soaking ability and durability Show less

Master'S Degree, International Business

Advanced Digital Marketing Course, Digital Marketing

Bachelor Of Mass Media, Mass Communication/Media Studies

Bachelor Of Mass Media, Mass Communication/Media Studies

Commerce