Department Store Director
Current
Sep 2024 - Present
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Priit Peterson Email & Phone Number
Strategic Management | Business Growth | Innovation | Digitalization | Customer Centricity | Leadership
at
Stockmann Eesti
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Strategic Management | Business Growth | Innovation | Digitalization | Customer Centricity | Leadership
Location
Tallinn, Harjumaa, Estonia
Who is Priit Peterson? Overview
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Priit Peterson is listed as Strategic Management | Business Growth | Innovation | Digitalization | Customer Centricity | Leadership at Stockmann Eesti, based in Tallinn, Harjumaa, Estonia. AeroLeads shows a matched LinkedIn profile for Priit Peterson.
Priit Peterson previously worked as Department Store Director at Stockmann Eesti and Interim Business Consultant at Interim Agentuur Vvt. Priit Peterson holds Master In Business Administration (Strategic Management), Executive Mba from University Of Tartu.
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Stockmann Eesti
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Profile bio
About Priit Peterson
With over two decades of proven experience in the retail sector, I have held various key leadership roles, demonstrating my ability to drive business transformation and growth. My expertise lies in developing and executing strategies that align organizations with market opportunities, optimize operations, and generate significant revenue. Throughout my career, I have embraced change, challenged the status quo, and, most importantly, always focused on delivering value to customers and stakeholders. Understanding customer needs and integrating technology to enhance business processes and customer interactions have always been central to my approach. At Rahva Raamat, I led a digital transformation that launched an award-winning e-commerce platform and a customer loyalty program, significantly improving its digital presence and engagement. At Coop Estonia, I introduced self-service technologies that greatly enhanced the shopping experience.A cornerstone of my leadership style is empowering teams to achieve their best, leading by example, and building a culture of excellence. I‘m known for my "let’s get things done" attitude and focus on making well-considered decisions while maintaining a calm, diplomatic approach Honesty, transparency, and continuous improvement are values I uphold, always aiming for measurable results, whether through enhancing customer experiences, driving technological innovation, or leading strategic business transformations.Key Achievements:🏆 Best Bookstore in the world Award and Digital transformation at Rahva Raamat: Best Bookstore of The World’’ in 2022 and comprehensive digital transformation, including launching an award-winning e-commerce platform and new customer loyalty program, 🏆 Market expansion at Bauhof Group: Implemented commercial and sales strategies that resulted in significant EBITA growth and improved market positioning.🏆 Retail development at Coop Estonia: Developed new store concepts and technologies that improved customer experience and strengthened market presence.🏆 Business model transformation at Rimi Baltic: Successfully transitioned Säästumarket from a hard discounter to a soft discounter, boosting revenue and customer satisfaction.As Department Store Director of Stockmann, I am excited to leverage my previous experience and lead this esteemed brand through an important phase of growth and transformation. Outside of my professional life, I am a member of the Estonian Sommelier Association and enjoy exploring the culture of wine. I am also passionate about travel, music, and golf.
Current workplace
Priit Peterson's current company
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12 roles
Priit Peterson work experience
A career timeline built from the work history available for this profile.
Interim Business Consultant
CurrentI focus on assessing clients’ current situations, identifying potential challenges, and uncovering opportunities for improvement. My main role and mission include providing clients with expert recommendations and tailored solutions to enhance their performance, overcome obstacles, and achieve their objectives.
Jul 2023 - Present
Chief Executive Officer
Rahva Raamat is a well-established book business with a rich history, operating in Estonia since 1912. Currently, it boasts 13 stores across 8 different cities. As the largest book wholesaler, Rahva Raamat holds a strong position in e-commerce. The company achieves a yearly turnover of around 20 million EUR and employs a dedicated team of 200.
Jan 2021 - Jun 2023
Country Managing Director
Strongpoint is the leading retail technology solutions provider in the Baltics.I was responsible for the Estonian company P&L, and was continuously identifying new business opportunities. I also served as a member of the management team in Strongpoint Baltic.Key achievements: SLA improvement, increased employee satisfaction, new technologies, increase in.
Sep 2019 - Jan 2021
Commercial Director
Bauhof Grupp AS is one of the leading DIY retailers in Estonia I was responsible for the company’s commercial, sales, and development operations.Key achievements: strong EBITA Growth, margin Improvement, building strong destination categories, partnership building.
Feb 2017 - Jun 2019
Development Director
Coop Estonia is no 1 food retailer in Estonia.I was responible of managing and leading the development department at Coop Estonia. I was shaping the company’s business strategies and set innovative directions. Devised store designs, managed space, and real estate developments.Key achievements: development of the Coop store concept: (Hyper-, Super and small.
Aug 2014 - Feb 2017
Säästumarket Format Director
Rimi Eesti Food AS - One of the leading food retailers in Estonia.I was responsible of shaping Säästumarket’s overall strategy, P&L, and was in charge of daily operations and stores. Key achievements: revenue and EBITA growth, increased brand awareness, transformation from hard discounter to soft discounter, new marketing activation, and improved customer.
Aug 2012 - Jul 2014
Regional Manager
As Regional Manager, I was developing an assortment and sales strategy, ensuring the effective operation of stores, maximized sales, monitored customer satisfaction rates, and educated and managed the team.
Aug 2009 - Aug 2012
Sector Manager
Designing of tobacco and alcoholic beverages planograms in Rimi stores. Controlling and analyzing the results.
Jan 2008 - Aug 2009
Category Manager
Emphasis on purchasing (Alcohol and Tobacco). Tasks included: designing and managing assortment, speaking to suppliers, making agreements, developing partnerships. I was, furthermore, coordinating the work of assistants.
Jul 2006 - Jan 2008
Assistant To Category Manager
Main functions: purchasing (Alcohol and Tobacco), assisting the category manager.
Jul 2005 - Jul 2006
Store Sales Manager
Various tasks such as ordering, replenishing, and offering customer service. Cach&Carry store - Super Netto
Jan 2002 - Jul 2005
3 education records
Priit Peterson education
Master In Business Administration (Strategic Management), Executive Mba
Diploma (Mini Mba), Retail Management
Bachelor Of Business Administration (Bba), Business Administration And Management, General
FAQ
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What company does Priit Peterson work for?
Priit Peterson works for Stockmann Eesti.
What is Priit Peterson's role at Stockmann Eesti?
Priit Peterson is listed as Strategic Management | Business Growth | Innovation | Digitalization | Customer Centricity | Leadership at Stockmann Eesti.
Where is Priit Peterson based?
Priit Peterson is based in Tallinn, Harjumaa, Estonia while working with Stockmann Eesti.
What companies has Priit Peterson worked for?
Priit Peterson has worked for Stockmann Eesti, Interim Agentuur Vvt, Rahva Raamat As, Strongpoint, and Bauhof Group As.
How can I contact Priit Peterson?
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What schools did Priit Peterson attend?
Priit Peterson holds Master In Business Administration (Strategic Management), Executive Mba from University Of Tartu.
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