With over two decades of proven experience in the retail sector, I have held various key leadership roles, demonstrating my ability to drive business transformation and growth. My expertise lies in developing and executing strategies that align organizations with market opportunities, optimize operations, and generate significant revenue. Throughout my career, I have embraced change, challenged the status quo, and, most importantly, always focused on delivering value to customers and stakeholders. Understanding customer needs and integrating technology to enhance business processes and customer interactions have always been central to my approach. At Rahva Raamat, I led a digital transformation that launched an award-winning e-commerce platform and a customer loyalty program, significantly improving its digital presence and engagement. At Coop Estonia, I introduced self-service technologies that greatly enhanced the shopping experience.A cornerstone of my leadership style is empowering teams to achieve their best, leading by example, and building a culture of excellence. I‘m known for my "let’s get things done" attitude and focus on making well-considered decisions while maintaining a calm, diplomatic approach Honesty, transparency, and continuous improvement are values I uphold, always aiming for measurable results, whether through enhancing customer experiences, driving technological innovation, or leading strategic business transformations.Key Achievements:🏆 Best Bookstore in the world Award and Digital transformation at Rahva Raamat: Best Bookstore of The World’’ in 2022 and comprehensive digital transformation, including launching an award-winning e-commerce platform and new customer loyalty program, 🏆 Market expansion at Bauhof Group: Implemented commercial and sales strategies that resulted in significant EBITA growth and improved market positioning.🏆 Retail development at Coop Estonia: Developed new store concepts and technologies that improved customer experience and strengthened market presence.🏆 Business model transformation at Rimi Baltic: Successfully transitioned Säästumarket from a hard discounter to a soft discounter, boosting revenue and customer satisfaction.As Department Store Director of Stockmann, I am excited to leverage my previous experience and lead this esteemed brand through an important phase of growth and transformation. Outside of my professional life, I am a member of the Estonian Sommelier Association and enjoy exploring the culture of wine. I am also passionate about travel, music, and golf.