Passionate about driving brand success through innovative marketing and impactful storytelling, I bring a comprehensive skill set spanning content strategy, creative design, and digital marketing on a global scale (ID, MY, SG, AU). With over 6 years of experience, I’ve led marketing projects in both startup and corporate settings, delivering results that enhance brand visibility and customer engagement.My journey includes:•Medical Education Startup: As a Marketing Communication professional, I refined my skills in content planning, social media, website management, and SEO/SEM strategies. I excelled in executing ATL and BTL marketing activities that resonated with diverse audiences.•Healthcare Holding Company: I served as a Digital Marketing Coordinator for two years, overseeing marketing for eight subsidiary brands. My role encompassed crafting comprehensive marketing plans, conducting market research, and managing media partnerships to build a competitive edge.•Senior Creative Marketing Role: For 2.5 years, I led the creative direction for multinational campaigns across Southeast Asia and Australia, developing visual, audio-visual, and digital content tailored to each market. My work enhanced brand presence, drove audience engagement, and aligned with dynamic brand objectives.I am always open to new opportunities in brand management, communications, and digital marketing, where I can continue to create, inspire, and drive measurable growth. Let’s connect!
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General ManagerMaesa Mukti GroupJakarta, Indonesia -
Sr. Creative Marketing (Global) Id, My, Sg & AuOnesmile Aligners May 2022 - PresentJakarta, IndonesiaDesign and develop all brand marketing strategies for OneSmile Indonesia, Singapore, Australia, and Malaysia also the creative contents including digital owned media (socmed) SEM, KOL, Email/WA Blast, Mass Media (Radio, News Portal), Mobile Apps, Digital TV) and non-digital (Mall/Car Free Day/Expo/School Booth Events, Postage Marketing, CSR, Collateral Marketing, and B2B Marketing Support).Achievement: Onesmile Employee of The Month 2022 -
Corporate Media And Marketing CoordinatorPt. Holistic Indonesia Sep 2020 - May 2022Planning digital marketing strategy for all Holistic Indonesia business units, such as RSU Holistic Purwakarta, PT Holistic Bio Medicine, PT Indonesia Sehat, STIKes Holistic, Holistic Bali, Planta Holistica, Kampoeng Organic, and Holpedia. Designing strategies fir business growth, executiom, to detailed evaluation for all business units. I manage digital marketing team with a socmed spesialist, an graphic and video editor, and 2 sales marketing officers. -
Corporate Digital MarketingPt. Holistic Indonesia Jun 2020 - Sep 2020Purwakarta, West Java, IndonesiaManage all digital media owned by the corporate holding such as website, instagram, facebook, tiktok, and other social media. Starting from content planning, research, editing, to publishing. Designing all marketing needs used by all business unit such as product packaging, digital ads, flyers, banners, billboards, promotional videos, etc.
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Creative DesignerCandelula Indonesia Feb 2021 - Jan 2022Designing all marketing needs for all business unit such as daily content for instagram @candelula_id, marketplace, and official web, product packaging, digital ads, flyers, banners, billboards, promotional videos, partnership deck, etc. -
Marketing Communication OfficerMedulab Jul 2018 - Jun 2020Bandung Area, West Java, IndonesiaI conduct market surveys such as market-competitor landscape and feasibility studies of expanding new branch offices. I also plan, suggest, and evaluate marketing strategy implemented by branch offices. I also manage social media and company’s website. And lead costumer service team for 8 branch offfices. As the company growing, i focus in managing company's bussines expansion, being a content creator of some channels. -
Hr People And Organization DevelopmentWwf Jul 2017 - Oct 2017Graha Simatupang Tower 2 Unit C Lantai 7 Jakarta Selatan 12540As HR POD Intern, i help some department activities such as performance evaluation report, recruitment, employee benefit, contract and database. In communication related works, i make animated videos of the entire standart operating procedur for employees from HC. I also lead video of socialization production. Presented by the directors and CEO of WWF Indonesia about organizational values that must exercised by employees.
Prilian Anabella Education Details
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3,78 Cum Laude
Frequently Asked Questions about Prilian Anabella
What company does Prilian Anabella work for?
Prilian Anabella works for Maesa Mukti Group
What is Prilian Anabella's role at the current company?
Prilian Anabella's current role is General Manager.
What schools did Prilian Anabella attend?
Prilian Anabella attended Universitas Padjadjaran (Unpad).
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