Lead and operate the digital P&L overseeing all eCommerce & operational activity of a £000m business across UK and IrelandKey activities• Lead and manage a large team of eCommerce experts to drive performance and experience across our websites, subscription business and mobile app• Drive a rolling digital trade plan on top of business wide trade plan that continuously delivers +25% incremental sales revenue and EBITDA• Lead business “amigo” partnering the tech product and engineering team to develop the digital proposition and brand experience and to support the ongoing development of fully in-house built tech suite and headless eCommerce platforms• Obsessively reviewing a wide range of performance metrics to recommend further optimisations or to harness further support from the business using our market leading in-house built data suite (top 10 business user)• Built integrated relationships with key senior stakeholders such as Trading Directors, CCO, CMO, Retail Operations, Data, Finance to gain support and alignment of digital plans to wider business activities• Regularly present performance updates and development opportunities to key Executive team and SLT members• Work hand-in-hand with Head of Digital Marketing to ensure traffic plans are stretching enough to achieve overall growth and EBITDA targets• Own all sales and operational budgeting and forecasting activity with daily, weekly and monthly detail of key drivers including sessions, conversion, AOV, orders, customers and margins• Increased team satisfaction scores by 50% over my tenure and ahead of company benchmarks on the annual survey, with leadership scores a particular standoutKey achievements• Increased digital share of total business from 11% to 24% • Driven subscription sales from 1% to 9% of business• Grown app sales from 2% to 25% of business

Key activities and achievements:• Delivered a site migration from Magento 1 to Magento 2• Implemented an SEO strategy - both technical and content led• Built out eCRM programme to increase site traffic and customer engagement• Implemented a conversion optimisation plan and launched new site features working with an external development agency to reduce customer pain points and increase revenue• Delivered 5 successful NPD launches with a strong digital plan in place to maximise customer reach, engagement and conversion• Tendered for and onboarded new Digital Marketing Agency to support new customer acquisition plan• Brought in and implemented new customer services system - Zendesk to improve customer support & business efficiency and launched a knowledgebase system to allow customers to self-serve through a portal• Developed an organic and paid social marketing strategy focusing on engaging existing audiences and targeting new audience opportunities• Launched PPC for Grenade driving in an incremental 10% traffic• Supported our offline channel strategy, utilising our digital platforms to drive product awareness and footfall into stores

Promoted to this role, I was given a wider remit by bringing the Digital Marketing team under me who managed the PPC, Affiliates, Retargeting, Analytics activity. Also, due to a business restructure, I became a supporting manager for our CRM lead since August. My key successes in this role include:Significant cost reduction across supplier base | Launch of eBay store | Planning site relaunch project | Delivering hyper growth on core cordless category

Managing and driving the eCom activities for the Vax, Oreck and Dirt Devil brands. Main highlights include launching a new responsive site, relaunching our support centre and achieving double digit growth on sales and margin each year. Main responsibilities included:Maximising sales and margin | Web development & testing | Planning & executing promotions | NPD launch plans | Insight led CRO projects | Vendor Implementation Key tools used: | Magento | Google analytics | Sessioncam | Bazaarvoice | Redmine

Main focus of this role was to be a key stakeholder in the process of building a new Boots.com store where I was lead Development Manager/Product Owner for eCommerce. Main responsibilities included:Requirements gathering & analysis | Planning future marketing strategy | Developing future supplier funding strategy | General project management and communications

Leading and managing a team of online professionals to build on the rapidly expanding Boots.com multi-channel proposition. I managed the Baby, Photo, Electrical Beauty, Toiletries and Mens categoriesThe main elements of my role include:- Trading strategies and planning - Working with suppliers to gain support for all website marketing activity- Buying and managing online extended product ranges- Researching and exploring new product opportunities to enter into new markets that will fit well under the Boots brand- Ensuring that we are trading as a multichannel site, by giving our customers the same fantastic experience online that they get in stores- Implementing website improvements for better customer experience- Using analytics as the base for making decisions around trading and marketing- Budgeting and sales forecasting- Improving the availability of all product ranges- Implementing new functionality onto the website- Short, medium & long term strategy planning- Team development- wide stakeholder relationship and management- Playing a key role in driving digital awareness throughout the business- Delivering profitable growth that exceeds budgets set

I work for the largest category area online working with all vision based products including TVs, Home Cinema solutions and Digital Services. Since working for the Vision area, I have substantially contributed to improving revenue and profitability of the category. Also during this period, I was involved in the migration to the new eMerchant web platform.My role involved- Online trading of all vision products ensuring I meet or exceeded budgets- Merchandising of products across Dixons.co.uk, Currys.co.uk & PC World.co.uk- Market analysis & evaluation- Margin management- Stock forecasting & managing availability- Analysis of past & present sales data- Promotional planning- Exploring revenue enhancing opportunities- Regular liaison with commercial teams- Working closely with search, affiliate, email & design teams to increase revenue- Successful migration to new eMerchant web platform

I was an online product manager, managing the trading of televisions and accessories in a highly competitive market. During this period I developed a great understanding of web marketing, trading mulitichannel and commercials. I managed and drove my category forward on the Dixons (pureplay), Currys and PC World websites.

This was a University industrial placement. Some of my duties involved:- Managing and editing content on the company's Intranet site- Writing articles and documents- Managing internal management documents- Working with the Plain English campaign to improve internal documents- Managing training budgets- Operating an internal helpdesk- Organising team events and activities