Director Of Vertical Markets
CurrentResponsible for establishing a new division of Think Patented called QUANTA, which is focused on the company’s expansion into the higher education marketplace. QUANTA is an automated communications platform developed for student recruitment, alumni engagement, fundraising campaigns and event promotion. QUANTA breaks-through the communications clutter with individualized messaging focused on specific areas of the recipient's interest. This proprietary communications platform helps Higher… Show more Responsible for establishing a new division of Think Patented called QUANTA, which is focused on the company’s expansion into the higher education marketplace. QUANTA is an automated communications platform developed for student recruitment, alumni engagement, fundraising campaigns and event promotion. QUANTA breaks-through the communications clutter with individualized messaging focused on specific areas of the recipient's interest. This proprietary communications platform helps Higher Education organizations to reach their targeted audience using a combination of email, direct mail, text messages, social media, and on-line ads, each developed using predefined rules and automatically released at predetermined time intervals. QUANTA allows higher education organizations to respond as soon as individuals engage with a message, drawing them into a conversation, and enhancing engagement. The result is much higher response rates than traditional methods of new student recruitment and alumni relation campaigns for colleges and universities. Resulting in increase enrollments, fundraising $$, and alumni engagement. Show less