http://www.mesimedical.com/

http://www.mesimedical.com/

Creation and implementation of original and innovative marketing and brand management campaigns for a range of corporate clients within various industry sectors.

Provided key strategic management and direction for the overall marketing and brand development strategies for a 50 mil EUR beverage business, including the development and implementation of a 3 year beverage marketing strategyLed the development and implementation of the Standard Brand Platform across all company brands to ensure uniformity in media buys and marketing documentsStandardised the Creative/Media/PR/BTL agency Pitch process, leading to improved efficiency in Client-Agency CooperationSupervised the activities of Creative, PR, On line, BTL agencies management teams, as well as qualitative and quantitative marketing research projectsLed the repositioning of Cockta (Cola) Brand, including development of ATL and BTL activities for Brand Re-invigoration process, generating increased visibility, stronger on and off line presence and increased consumer awareness, improving overall market share to gain from 6 to 37% within managed markets

Managed the development of sales and marketing strategies for fast moving consumer good producers, including Johnson's Baby, Neutrogena, Clean & Clear, Johnson's Adult, Carefree, Durex, Scholl, Pernaton, Fenjal, defining innovative marketing investment strategies to support brand recognition and market penetration goalsIncreased sales of Johnson & Johnson FMCG product portfolio by 15% annually, and Durex year on year sales by 30%

Provided innovative brand management for alcohol and beverage manufacturers, such as Ballantine's, Beefeater, Bols Blue, Canadian Club, Campari, Cynar, Finlandia Vodka, Jack Daniel's, Kahlua, Metaxa, Sauza Tequila, Skyy Vodka, Southern Comfort and Teacher’s, generating up to 15% increases in sales of each brand on a declining spirit beverages market by development and implementation of effective promotional and advertising campaigns, to ensure positive return on investment.Initiated the creation of the Regional Decision Support System and provided ongoing support during development and implementation, which won the Allied Domecq European Reward for Excellence 2001

Led the development and implementation of media strategy planning and buying for various international brands & companies, including Gillette, Nestle, L’Oreal, Grundig, Opel, Coca Cola, Fanta, Garnier, Reckit BenckiserCreated improved media strategy for L’Oreal, improving medial buying conditions by 20%