Hi, I’m Prince Reuben, a Product Designer who is driven to make a positive impact in people's daily lives through innovation. My passion lies in simplifying complex software to simple to use.In a product designer role, I can take charge of the entire process of creating products and valuable experiences, including UX, UI, and identifying problems. A large part of a UI/UX designer’s role is to design solutions to the problems that might arise during the initial iteration of the product’s design.I also support the developers through the launch process and collaborate with the marketing teams to ensure synergy between the brand and the product.In addition, I work closely with the team to identify research questions, plan and conduct interviews, Collect user surveys with sorting cards, and test usability. Furthermore, I design and execute studies into user behavior and attitudes, conduct heuristic evaluations, help define and refine user personas, and Present to communicate insights in order to help shape long-term product strategy.I base my craft on product thinking, which means understanding the user experience of a product as a whole, not purely as interaction and visual design of features, but focusing more on what the business needs rather than on how perfect every pixel is going to look.Overall, with my work, I hope to empower users by building software that simplifies their everyday lives with a beautifully designed user experience.Talk to me about your interesting ideas, and I will always be on hand to share ways to bring your project from sketch to strength.Until then, keep this little light of yours shining, who knows I might need your lamp someday.Let's connect...