Overseeing Retail & E-tail business of the Company with a focus on overall Business Development in Kuwait, Oman & UAE. Managing P&L of the company. New store launch feasibility studies and roll-out plans. Overseeing Business & Product management functions as well as Digital & Non-Digital Marketing management functions.

Heading the Distribution Division of the company with focus on CE Private Label, General Merchandise & FMCG business development.

Responsible for P&L of IT (Notebooks, Tablets, Printers, Projectors, Monitors & Accessories) and Gaming (Consoles, Systems & Accessories) Divisions

Responsible for developing Electronics Prviate Brand for The Sultan Center SAK for Middle East regions covering Kuwait, Oman, Jordan, Lebanon and Bahrain with special focus on Kuwait market.Conceived, developed and launched 'VECTRA'​ private brand with tag line 'life and technology'​ in the above 5 countries.Launched new categories in 2015 under 5 business verticals of Electronics and Electricals contributing 20% and 35% of Division's Sales & GP respectively.The Sultan Center (“TSC”) is a publicly listed compnay in Kuwait Stock Exchnage and one of the Gulf’s leading independent retail companies.Based in Kuwait, the company employs over 7,500 employees and operates over 80 locations in five countries.

- Managing Digital Imaging (Cameras, Camcorders & Accessories) and Watches Division of both ‘on the go’ and ‘online’ channels as profit center; responsible for Revenue, Profit and EVA of both the divisions- Revived and turned around business by bringing both the divisions into auto pilot mode and achieving the assigned KPI’s- Launched Samsung DI range partnering directly with Samsung Gulf- Re-positioned ALBA watches making it one of the best selling mass market watch brand in Kuwait- Launched Timex Watches - USA first time in Kuwait exclsuively through X-cite- Introduced DI Accessories and Camcorders under private label

- Instrumental in making X-cite by Alghanim Electronics a destination for Home Theaters- Ensured sustainable revenue and profit growth for Home Theaters, Car Electronics and DVD categories.- Launched below brands in Kuwait exclusively through X-cite: ** Onkyo, JBL, Harman Kardon, Polk Audio, KEF in High end Audio. ** Alpine in Car Electronics ** Monster Cable in Accessories ** iBeat (Trekstor) in Personal Audio - Rolled-out Audio listening rooms across stores for customer experience exhibiting major brands and recruiting sales advisors - Introduced Home Theater and DVD's under private label successfully- Rolled-out Car Electronics sub category with interactive demo. stands