Matt Prince Email & Phone Number

Culver City, California, Us

Culver City, California, Us

Responsible for standing up and scaling retail / marketplaces media offering across Walmart, Target, Costco, Instacart, and Drizly for onsite and offsite initiatives.

Culver City, California, Us

Established and managed Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display), onsite and offsite Amazon DSP, and negotiated custom integrations with Alexa, Fire TV, and Twitch including sponsoring Rolling Loud Festival.

Culver City, California, Us

Established and managed Programmatic department leveraging self-serve DCM, DV360, The Trade Desk, Yahoo DSP, AdsWizz Audio, Amazon DSP, and Roku OneView for Display, Video, Native, CTV, Audio, DCO, and DOOH.

Agora Hills , Ca, Us

Wingman Media is a response-driven media agency specializing in reaching audiences with the highest propensity to convert into customers across television, radio, and digital channels.At Wingman, I have the privilege of working directly with the agency’s executive team to lead Digital Audience and Media strategy, campaign execution, and optimization efforts across Paid Social Media and Programmatic Media including Display, Video, Native, Audio, and Connected TV / OTT. My responsibilities include planning, implementing, and proving the success of Wingman’s media campaigns and technical capabilities, pitching new business and educating clients on tailored opportunities in collaboration with account executives, and managing partners and consultants.I thrive on solving open-ended challenges across the digital space as part of a team or by myself with minimal oversight, such as discovering and validating target audiences, identifying and implementing new revenue opportunities for clients, mapping offline and in-store retail behaviors to online marketing exposures from multiple channels including Native, Audio, and Connected TV / OTT advertising, and integrating cross-channel performance feeds into actionable visualizations for use by internal agency and client executive teams.Abridged Accounts:Sit ‘n Sleep, UFC, Tempur-Pedic, loanDepot, King KoilAbridged Verticals:Retail, Mattresses, PPV Purchases and Digital Subscriptions, Mortgages, Big Ticket Home ImprovementAbridged Achievements:Helped build Wingman’s proprietary HaloAMP solution in collaboration with Wingman’s executive leadership and other technical leadsPitched and won new budgets from clients to launch Connected TV (CTV)/OTT advertising campaigns, and earned subsequent budget increases

Digital Marketing Technologies Agency (DMTA) is a hybrid Response Marketing Agency and Digital Solutions Consultancy that amplifies the efforts of brands by providing end-to-end expertise, technical advisements, and actionable solutions.The DMTA team is a collective of creative techknowledgists combining specialists from each of the core media groups: Paid, Owned, and Earned Media. DMTA's focus areas include programmatic yield optimization for advertisers and publishers (DSPs and SSPs), universal SEO, eCommerce, direct response demand generation, data collection and analysis, marketing automation, audience modeling, and email marketing. In addition to managing a cluster of clients and leading a team of account managers, I participated in vendor negotiations, prospect development, and internal strategic planning. I collaborated with client executives and department heads to interpret their business needs into actionable recommendations, and I ensured the successful implementation and optimization of those strategies.As part of DMTA’s consulting team, I consulted on and trained client stakeholders about evolving opportunities across the digital ecosystem, including choosing an ideal blend of marketing platforms and technologies, maximizing the return on new or existing advertising campaigns, increasing the effectiveness of digital operations, delighting and retaining customers, and generating informed insights through optimized analytics. Responsibilities:Digital Strategy-Competitive Analyses-Media Portfolio Planning & Ad Spend Allocation-Ad Hoc Research & ReportsPaid Acquisition-Programmatic Advertising Yield Management (DSPs & SSPs)-Search, Mobile, Retargeting, Display, Video, Native, and Social Advertising-Marketing AutomationSEO-Technical Markup-User Experience (UX) and Conversion-Rate-Optimization (CRO)-Technology IntegrationsAnalytics Tag Management-Analytics Insights-Audience Modeling-Macro- and Micro-Conversions Tracking

MA Consulting is a Digital Solutions Agency providing actionable insights and persistent profile management for established and new brands.In this capacity it was my privilege to advise - and implement tailored solutions for - clients on current and emerging opportunities across the totality of the Digital space.Responsibilities Overview:- Plan and execute cross-channel marketing campaigns- Analyze client scenarios and present adaptive strategic marketing roadmaps for client approval- Translate broad client goals into technical KPIs- Educate clients directly and secure buy-in on evolving opportunities- Plan and optimize marketing media mixes- Assess and integrate emergent technologies and trends- Manage campaigns from concept through completion to ongoing optimization- Create and improve Analytics implementations- Build Analytics tracking for macro- and micro-conversions- Administrate Google Partner Badged Agency account and Facebook Business Manager account- Create and maintain Agency Asset Access Controls

Boulevard Nightlife Group is a luxury nightlife production company specializing in the extravagant. Born on iconic Hollywood Boulevard, California, BNG owns and operates various high-profile nightclub, lounge, restaurant, movie theatre, and resort properties throughout Los Angeles and Coachella Valley, thoughtfully crafting decadent delights for a global clientele of trendsetters, socialites, and celebrities. As Marketing Coordinator, it was my responsibility to develop, champion, and improve comprehensive online and offline marketing strategies to successfully amplify BNG brands within the highly competitive Hollywood Nightlife market utilizing an evolving array of first- and third-party tools, platforms, and partnerships for each brand individually, as well as for the aggregate Nightlife Group.In this capacity, I coordinated the managing Group's and each brand's marketing staff, reporting directly to the Head of Marketing and Managing Partners.Other responsibilities included:- Created email marketing campaigns emphasizing personalization and cross-marketng opportunities- Oversaw Conversion-Rate-Optimization and A/B split-test cycles - Coordinated each brand's marketing teams, simultaneously optimizing visibility for Local and International clients- Managed PPC strategies across Social, Search, and Display channels- Created robust Analytics instances, authored accompanying documentation, and presented actionable interpretations of collected information to stakeholders- Assisted in PR efforts earning coverage and links from prominent online and offline publishers- Planned and executed web consolidation, unifying many sprawling digital websites, services, and tools- Transformed diverse web properties into productive digital assets while adhering to Partners’ collective visions, goals, and expectations; serving as project manager, web architect, content copywriter and Editor, developing WordPress, HTML, CSS, and PHP knowledge

Whitelite Productions specializes in showcasing the best and brightest in emerging Electronic talent, through the hosting of weekly nightclub events, including Control at Avalon Hollywood.As Personal Assistant to the Founding Partner, it was my pleasure and responsibility to take initiative and find actionable solutions to a diverse array of concepts, both original and Partner provided. I proudly, and rapidly, learned to wear many hats from bottom to top, eager to learn and exceed in every possible capacity.One of my favorite ongoing tasks was the sourcing, negotiating, and contracting of a now-global network of artists and creative studios to collaboratively design and populate an entire universe for the DJ character, spanning unique art pieces for every music release, stickers, full-length comic books, CDs, vinyl toys, posters, short films, and more. Other responsibilities included:- Completed daily operating and financing activities- Conceived, pitched, and executed complex creative assignments to expand brand awareness and nurture global fanbase- Designed and deployed online marketing campaign for DJ musician brand, generating 1.5 million+ views in debut year across several platforms including SoundCloud and YouTube, and interfaced with various PR firms, creative artists, and other digital content publishers- Formulated and oversaw implementation of robust web traffic growth and content distribution strategy amongst a network of web properties representing different stakeholder groups, generating 30% more monthly visits for each site from Organic and Social sources- Managed weekly newsletter, doubling click-through rates and increasing subscriber count by 40% organically by implementing CSS and content redesign, personalization techniques, and authoring content

Working up from private event lifeguard to Senior CPR Instructor;I was tasked with supervising and directing multiple safety certification courses according to American Red Cross and American Heart Association standards, including basic and advanced CPR, AED, Lifeguard, and First Aid techniques.I also tested and certified the competency of all candidates, and additionally trained internal staff as Instructors.

Fishers, In, Us

Elected to various Officer positions, including Chairman of Philanthropic Committee overseeing $100,000 annual budget.

Us

• Product UX Development• Consistently recognized as one of the highest-achieving interns• Promoted product engagement in Greater Los Angeles area