❏ Successfully executing on average 10 regional marketing campaigns in a year and 3 locals as per the marketing calendar❏ Building a marketing communication plan based on the marketing budget and calendar.❏ Achieving 10% incremental sales growth in a year through successful campaigns❏ Tracking the campaign performance and analyzing the KPIs and ROIs.❏ Preparing presentations after campaign performance to share with all the stakeholders to discuss further improvements.❏ Upholding KFC’s brand image by making sure all marketing collaterals are in place.❏ Developing a local strategic plan that is beyond the regional tactics to establish brand equity❏ Working closely with the operations team for executing campaigns to achieve business targets and goals.❏ Communicating with various company functions for marketing-related transactions.❏ Keeping track of the marketing competition progress and sharing it with the concerns for discussion.❏ Maintaining Gross Margins percentage by launching relevant campaigns for incremental sales based on seasonality.❏ Launching relevant campaigns that will boost sales on digital platforms such as the KFC application.❏ Working closely with the Digital Agency and ensuring the digital presence of the brand.❏ Establishing an effective brief for creative and media agencies for any ad-hoc campaigns.

❏ Maintained Social Media Accounts for all brands (Chili’s, Johnny Rockets, Romano’s Macaroni Grill, Roger’s Diner, Lenotre, Dunia)❏ Liaised with the suppliers to achieve the perfect marketing material on a daily basis.❏ Proofread the menus and artwork context of all campaigns for the brands.❏ Communicated with the third-party portals of the brands that offer online ordering.❏ Ensured the context and food visuals are correct and updated.❏ Communicated with all the departments regarding every campaign including upcoming for all the brands.❏ Compiled previous and recent marketing materials for future reference.❏ Monitored every campaign that was going on and prepared a summary/presentation of how it turned out.❏ Monitored the budget for every campaign launched by all the brands.❏ Followed up on all the transactions made by the marketing department.❏ Monitored and Analyzed competitors’ latest campaigns and shared them with all department heads.❏ Launched promotions in order to maintain brand equity and increase sales.❏ Developed marketing strategy for both online and offline platforms.❏ Prepared a communication plan for every month with the allocated budget.

❏ Worked closely with both the Marketing and Procurement teams of each account.❏ Liaised closely with the clients throughout campaigns and events for promotional giveaways or items, often on a daily basis.❏ Assisted clients in opening new accounts❏ Maintained all the communication with the client for their products and events.