Partner
CurrentPrinda Pracharktam is a partner at Digital Bites, a renowned digital marketing consultancy specializing in retail, branding, direct-to-consumer brands, and O2O (online to offline) businesses. With our focus on strategic consulting and digital expertise, Digital Bites sets itself apart from traditional agencies by working closely with clients throughout the entire process—from strategy development to implementation—to achieve their overall business objectives using the power of digital marketing capabilities.Prinda's journey began as a strategy consultant at Boston Consulting Group, where she honed her skills in analyzing complex business problems and delivering strategic solutions. Driven by her passion for entrepreneurship, she co-founded Glazziq, a start-up eyewear company that eventually caught the attention of Vision Venture and was successfully acquired.Drawing upon her experiences in strategic consulting, entrepreneurial ventures, and her keen interest in digital marketing, Prinda established Digital Bites. The consultancy's distinctive approach capitalizes on Prinda's ability to deconstruct business challenges, gain a deep understanding of clients' needs and goals, and leverage data-driven digital marketing strategies to provide innovative solutions.Joining Digital Bites means becoming part of a team that thrives on merging business acumen, entrepreneurial spirit, and cutting-edge digital marketing techniques to drive transformative results for our clients. Together, we help businesses thrive in the digital landscape by crafting and implementing tailored strategies that truly make a difference.