Digital Strategy Manager
- Led teams of customer-facing digital marketing and content strategists, guiding them through the evolution of their competencies to meet customer and business needs
- Conceptualized, researched, and planned multiple new and updated product offerings built around the expertise and insights of my team and larger organization
- Led the merger of previously separate digital marketing and content strategy roles into a single role with a greater scope of authority over decision-making and execution
- Led multiple organizational optimization initiatives requiring buy-in and collaboration from stakeholders beyond my direct scope of control
- Developed new metrics to measure and validate delivery of customer entitlements
- Drove process improvements to introduce greater simplification and automation