• Led teams of customer-facing digital marketing and content strategists, guiding them through the evolution of their competencies to meet customer and business needs• Conceptualized, researched, and planned multiple new and updated product offerings built around the expertise and insights of my team and larger organization• Led the merger of previously separate digital marketing and content strategy roles into a single role with a greater scope of authority over decision-making and execution• Led multiple organizational optimization initiatives requiring buy-in and collaboration from stakeholders beyond my direct scope of control• Developed new metrics to measure and validate delivery of customer entitlements• Drove process improvements to introduce greater simplification and automation

• Drove process improvement ideation initiative; presented options to leadership; and co-coordinated selection, piloting and launch of new project management system• Developed fulfillment and quality assurance process and managed project management team facilitating platform migration for 6500+ customer websites• Coordinated and evangelized merger of four distinct teams into a single coherent organization and introduction of a new content strategist role to coordinate delivery• Represented team in multiple product launches and process improvement initiatives• Onboarded vendors on fulfillment of multiple content products