Thoby Prinsep Email & Phone Number

Abu Dhabi, United Arab Emirates

Established in 2007, All About Brands is a creative communications agency that has built many of the capital's biggest brands. It has been an honor to be on that journey with them.Personal highlights• Joining the elite group who have designed an Olympic logo — Special Olympics 2019• Leading the brand transformation of one of the world's top energy companies — ADNOC• Branding the world's 10th largest sovereign wealth fund — Mubadala• Assisting with crest design for the… Show more Established in 2007, All About Brands is a creative communications agency that has built many of the capital's biggest brands. It has been an honor to be on that journey with them.Personal highlights• Joining the elite group who have designed an Olympic logo — Special Olympics 2019• Leading the brand transformation of one of the world's top energy companies — ADNOC• Branding the world's 10th largest sovereign wealth fund — Mubadala• Assisting with crest design for the world's top football team — Manchester City FC • Seeing my full-page print ad in the New York Times — COP28 UAE Show less

Dubai, United Arab Emirates

My experience at COP28 UAE was marked by the rush of working alongside so many driven professionals, all dedicated to ensuring the success of the conference. From the outset, my role evolved beyond conventional design responsibilities, as I engaged with stakeholders and coordinated advertising agencies to seamlessly align the creative vision with the overarching goals of COP28. To see the positive outcome of COP28 is a testament to all the tireless hours that the team invested. If I could, I… Show more My experience at COP28 UAE was marked by the rush of working alongside so many driven professionals, all dedicated to ensuring the success of the conference. From the outset, my role evolved beyond conventional design responsibilities, as I engaged with stakeholders and coordinated advertising agencies to seamlessly align the creative vision with the overarching goals of COP28. To see the positive outcome of COP28 is a testament to all the tireless hours that the team invested. If I could, I would award a medal to each of that core group I worked with. Show less

Hong Kong, Hong Kong Sar

I had the privilege of building up the Hong Kong branch of Brash brands with a small but dedicated team. Endlessly in a pursuit to exceed client expectations, I created some of the slickest work of my career. Working with an interior design team, we were able to refine every touch point conceivable.Key achievements • Crafted a truly memorable sales experience for THE REVY, historical site in Sydney• Other representative clients included Aqualand Australia and The Bank of East… Show more I had the privilege of building up the Hong Kong branch of Brash brands with a small but dedicated team. Endlessly in a pursuit to exceed client expectations, I created some of the slickest work of my career. Working with an interior design team, we were able to refine every touch point conceivable.Key achievements • Crafted a truly memorable sales experience for THE REVY, historical site in Sydney• Other representative clients included Aqualand Australia and The Bank of East Asia Show less

Dubai, United Arab Emirates

This was one of my most enjoyable jobs, and I would have undoubtedly continued if not for an opportunity to explore Madagascar for eight months. Each morning brought with it a sense of anticipation, I delve deeper into the brand strategy, design, interaction, and brand management. Initially focused on identity design, I quickly found myself extending my capabilities into full brand design for both existing and potential clients.Key achievements• Working with Foster + Partners on a… Show more This was one of my most enjoyable jobs, and I would have undoubtedly continued if not for an opportunity to explore Madagascar for eight months. Each morning brought with it a sense of anticipation, I delve deeper into the brand strategy, design, interaction, and brand management. Initially focused on identity design, I quickly found myself extending my capabilities into full brand design for both existing and potential clients.Key achievements• Working with Foster + Partners on a pitch for Riyadh Metro• Building my first comprehensive on-line brand manual for Al Elm, KSA• Other clients include Riyad Bank, Executive Council of Dubai and Majid al Futtaim Show less

Dubai, United Arab Emirates

Ninth Space is a brand consultancy, specializing in leisure, retail, and real estate. As Lead 2D designer, I developed an in-depth understanding of hospitality experience design. Every project I worked on extended from brand positioning right through the final customer touch-point.Key achievements• Career highlight – design airline brand inspired by the legendary British carmaker Caterham• Delivering design and strategy for two hotels in the Datai brand portfolio• Other UAE… Show more Ninth Space is a brand consultancy, specializing in leisure, retail, and real estate. As Lead 2D designer, I developed an in-depth understanding of hospitality experience design. Every project I worked on extended from brand positioning right through the final customer touch-point.Key achievements• Career highlight – design airline brand inspired by the legendary British carmaker Caterham• Delivering design and strategy for two hotels in the Datai brand portfolio• Other UAE and Malaysian clients, including Majid al Futtaim and Dubai Ladies Club Show less

Dubai, United Arab Emirates

Collaborated daily with senior creative team to develop brands experiences including exhibition design, print, digital and motion graphics. Developed company positioning and naming experience through strategy team and clients discussions. Worked closely with management to create the brand vision and conceive designs while consistently meeting deadlines and endlessly attempting to go beyond client expectations.Key achievements• Delivering robust design concept to promote the… Show more Collaborated daily with senior creative team to develop brands experiences including exhibition design, print, digital and motion graphics. Developed company positioning and naming experience through strategy team and clients discussions. Worked closely with management to create the brand vision and conceive designs while consistently meeting deadlines and endlessly attempting to go beyond client expectations.Key achievements• Delivering robust design concept to promote the rebranding of a regional government entity• Design and concept development for the winning pitches including of Hayatna food company• Representative clients include IPIC, Tawazun, HSBC, Elm, and Yeni Raki Show less

Dubai Media City, Dubai, Uae

Successfully managed and coordinated design projects from concept through completion. Effectively built, motivated, and directed design and production team. Coordinated freelance designers and vendors to meet project requirements. Created and conducted persuasive bidding presentations. Involved in strategic, financial, bidding and administrative functions.Key achievements• Brand guardian for InterContinental Hotel Group in the Middle East and Africa• Developed strong client… Show more Successfully managed and coordinated design projects from concept through completion. Effectively built, motivated, and directed design and production team. Coordinated freelance designers and vendors to meet project requirements. Created and conducted persuasive bidding presentations. Involved in strategic, financial, bidding and administrative functions.Key achievements• Brand guardian for InterContinental Hotel Group in the Middle East and Africa• Developed strong client skills, while managing and designing complete branding projects• Clients include Burj Al Arab, The Executive Office, Choithram, and GEMS Education Show less

Accra, Ghana

Today Africa represents Diageo’s largest group of emerging markets in terms of net sales. I lead a team in the development, design and production of brand campaigns including print, television, radio, and product packaging.Key achievements• Head creative dedicated to the Diageo portfolio in West Africa region• Developed and launched marketing campaign for the Guinness for 2008 African Cup of Nations• Received regional award for Smirnoff Ice campaigns which a gained… Show more Today Africa represents Diageo’s largest group of emerging markets in terms of net sales. I lead a team in the development, design and production of brand campaigns including print, television, radio, and product packaging.Key achievements• Head creative dedicated to the Diageo portfolio in West Africa region• Developed and launched marketing campaign for the Guinness for 2008 African Cup of Nations• Received regional award for Smirnoff Ice campaigns which a gained significant market share Show less

Capetown, South Africa

Created new design themes for marketing and collateral materials. Collaborated with lead creative team to design and produce artwork for marketing and promotional materials. Participated in production of promotional items for clients and pitch material under direction of the Creative Director.Key achievements• Identity and guideline supplement for BoE Private Clients a subsidiary of Nedbank• Art directed annual calendar and other collateral material for energy company Engen•… Show more Created new design themes for marketing and collateral materials. Collaborated with lead creative team to design and produce artwork for marketing and promotional materials. Participated in production of promotional items for clients and pitch material under direction of the Creative Director.Key achievements• Identity and guideline supplement for BoE Private Clients a subsidiary of Nedbank• Art directed annual calendar and other collateral material for energy company Engen• Other representative clients include Guinness, Malta, VWS and Novartis Show less

Toronto, Canada

Responsible for creating innovative design materials for the pharmaceutical and healthcare market. Prepared concepts, designs, and sample layouts for creative heads. Developed an extensive knowledge of typography and a highly acute eye for detail.Key achievements• Responsible for developing brand guidelines for emerging brand segments• Developed an office-wide archiving system that increased overall security and productivity• Representative clients include Johnson & Johnson,… Show more Responsible for creating innovative design materials for the pharmaceutical and healthcare market. Prepared concepts, designs, and sample layouts for creative heads. Developed an extensive knowledge of typography and a highly acute eye for detail.Key achievements• Responsible for developing brand guidelines for emerging brand segments• Developed an office-wide archiving system that increased overall security and productivity• Representative clients include Johnson & Johnson, Astellas, Novartis and GlaxoSmithKline Show less

Toronto, Canada

As part of the Publicis network, gained exposure to a broad range of perspectives, ideas and skill sets. Translated subject matter across wide variety of media from UX to radio.Key achievements• Involved in the crossover of concept to brand guidelines including web applications• Representative clients include Canada Post, Purolator, BMO, Rogers and Air Miles

Bachelor Of Design, Communication Design

Toward Bachelor Of Design, Communication Design