Peter has extensive experience in GM Sales and Marketing roles in global public companies in the areas of Business to Business sales and Wholesale product distribution. Specifically, Peter is a Marketing, Sales, and Innovation professional with the following experience; Masters in Innovation and Entrepreneurship, Winning Pitches and raising capital, Company start-up, brand development, customer engagement, lead generation, social media strategy, marketing/sales integration, B2B, B2C, business model innovation, marketing automation, customer-based marketing, web development & e-commerce, customer acquisition, SEO, loyalty programs, email marketing, award-winning graphic design and leading large cross-functional teams.Through his marketing services businesses, Print Innovator & Kannekt he is known for delivering marketing executions on time, on brand and on budget for clients and helping them innovate in their business.Peter knows of or has met most of the major large or small printers in Australia and even some in North America, Europe and Asia. Having been involved in over $350 million worth of print projects he also understands the latest print technology and how to get the best cost manufacture for whatever job you need, if it is locally or overseas. And finally, he is all about automation and integration with IT systems to reduce the cost of double handling, having one version of the truth and automating where possible.