Leading a team of + 50 FTEResponsible for all digital channels: - Growth Transformation (B2B) - Product Development (B2B) - iB2C / B2B2C ( Pure Players, New Businesses, Last Miles, Bricks & Clicks)

Responsible for launching in 2021 a curated marketplace of food and beverages from outside vendors (BEES marketplace), complementing ABInBev's main product offerings (+100 SKUs), in Rio de Janeiro and Espirito Santo. Report to Commercial Director and management of 12 people.- Launched BEES marketplace in 2021, expanding product offerings with +100 SKUs from outside players (Mondelez, Diageo, PepsiCo, others).- Achieved +100% YoY growth in net revenue, contributing to a substantial increase in overall sales in 2022.- Collaborated with marketing team to drive brand awareness, product visibility, and lead generation through digital campaigns and channels. - Focused on enhancing customer relationships and implementing retention and loyalty programs.

Responsible for ensuring outstanding customer experiences across +100k Points of Contact (PoCs) in the Greater Rio de Janeiro area. Managed a direct and indirect team of 200 members.- Led and ensured exceptional customer experiences for clients across +100k Points of Contact (PoCs) in Greater Rio de Janeiro, overseeing a team of 200 members. - Collaborated with cross-functional teams to drive and deliver memorable interactions, leveraging skills in understanding customer needs, proactive inquiry resolution, and timely solutions to maximize satisfaction

- Led strategic management of AB-Inbev trade marketing programs across Brazil, prioritizing customer experience.- Successfully designed and implemented the new AB-Inbev loyalty program in a joint effort with Global HQ, delivering personalized experiences and engaging customers.

- Led a team of 35 coordinators and supervisors, spearheading the growth strategy for AB-Inbev franchises with a strong customer-centric approach.- Successfully expanded the franchise program, increasing the number of Points of Contacts (PoCs).- Achieved significant year-over-year net revenue growth by leveraging customer insights to create tailored experiences, ensuring high satisfaction and repeat business.

- Oversaw management of AB-Inbev franchises in the Greater Rio de Janeiro/Espirito Santo area..- Led sales, trade-marketing programs, logistics, and customer experience initiatives, resulting in over 100% year-over-year sales growth.- Expanded the franchise program by more than 100 Points of Contact (PoCs), achieving a remarkable 150% growth and cultivating stronger relationships and customer loyalty.

- Acknowledged for delivering exceptional customer experiences in the Greater Niteroi/São Gonçalo areas, serving a large population and a significant number of Points of Contacts (PoCs).- Led a team of 7 supervisors in designing and executing impactful trade marketing activities, contributing to a substantial annual revenue increase.- Achieved first place in national trade-marketing excellence programs, surpassing customer expectations and fostering brand preference.- Consistently outperformed over 100+ distribution centers/3PD, demonstrating a commitment to excellence and customer satisfaction.

- Managed a high-performing team of 6 salespersons, catering to VIP PoCs in the prestigious areas of Rio de Janeiro (Zona Sul). Crafted personalized experiences to elevate customer satisfaction and loyalty.- Achieved first place in YoY growth for three consecutive quarters, focusing on building strong customer relationships through exceptional service.

- Led a team of 6 marketing auxiliaries in developing and executing impactful trade marketing programs and contacts for the Campo Grande region.- Attained the best trade-marketing panel in the RJ region, implementing innovative strategies to enhance customer engagement and satisfaction.