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Priscila Menezes De Souza Email & Phone Number
Senior Media Manager
at
Initiative
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Senior Media Manager
Location
São Paulo, Brazil
Company size
Who is Priscila Menezes De Souza? Overview
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Quick answer
Priscila Menezes De Souza is listed as Senior Media Manager at Initiative, a with 100 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Priscila Menezes De Souza.
Priscila Menezes De Souza previously worked as Senior Media Manager & Connections at Ana Couto and Digital Media & Connections Supervisor at Ana Couto. Priscila Menezes De Souza holds Master Of Business Administration - Mba, Growth Leadership & Product Management from Fiap.
Company email context
Email format at Initiative
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Initiative
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Profile bio
About Priscila Menezes De Souza
I'm a media manager with over ten years of experience supporting key accounts clients across different industries. I have effectively managed cross-functional teams, multiple projects, and clients, providing consistency in brand, business, and communication strategies with deep media understanding and market connections.
Listed skills include Marketing Online, Marketing Digital, Marketing De Motor De Busca, Publicidade Online, and 3 others.
Current workplace
Priscila Menezes De Souza's current company
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Initiative
11 roles · 17 years
Priscila Menezes De Souza work experience
A career timeline built from the work history available for this profile.
Senior Media Manager & Connections
Current- Management of a portfolio with over ten projects, including different customer profiles and segments, unlocking revenue opportunities- Spearheaded various kinds of research such as discovery and marketing mix modeling - from scripts, insights diagnoses, to tests. - Manage a cross-functional team in a variety of projects from intake, resourcing, workflow, and connecting opportunities to reach the business goals of the clients- Led the growth marketing team to improve the processes of the projects in-house and unlock proposal opportunities for new ones- Responsible for heading brand strategies to achieve stakeholders' OQRs and KPIs, providing consistency in business and communication goals.
Apr 2021 - Present
Digital Media & Connections Supervisor
Apr 2018 - Apr 2021
Media Supervisor
Data analyses for campaign optimization with Google Ads platforms and programmatic platform (DV 360)Created media data reports by analyzing primary and secondary goals, always within a complete funnel strategy. Researches for benchmark including sectorial studies, insights, and opportunities.
Feb 2018 - Apr 2018
Media Coordinator
Neogama
Media strategy management for large portfolio customers. Data analyses for campaign implementation and optimization on Google Ads. Building media data reports by analyzing primary and secondary goals, always within a complete funnel strategy.
Sep 2015 - Jan 2018
Media Coordinator
Dec 2013 - Mar 2015
Account Manager
Mar 2012 - Nov 2013
Search Engine Marketing Analyst
Ad.Dialeto | Engagement & Performance
Implementation and optimization of campaigns in Google Ads tools, data analysis, and campaign performance. Reporting and analytics in Google Analytics
Nov 2011 - Mar 2012
Search Engine Marketing Analyst
Implementation and optimization of campaigns in Google Ads tools, data analysis, and campaign performance. Reporting and analytics in Google Analytics
2010 - 2011
~1 yr
Assistant Media
Oon - Sinc Digital
Implementation and optimization of campaigns in Google Ads tools, data analysis, and campaign performance. Reporting and analytics in Google Analytics
Dec 2009 - Oct 2010
Search Engine Marketing Assistant
Implementation and optimization of campaigns in Google Ads tools, data analysis, and campaign performance. Reporting and analytics in Google Analytics
Nov 2008 - Nov 2009
Team & coworkers
Colleagues at Initiative
Other employees you can reach at anacouto.com.br. View company contacts for 100 employees →
BB
Bianca Barboni
Colleague at InitiativeSão Paulo, Brazil
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LM
Lucas Moura Figueira
Colleague at InitiativeRio De Janeiro, Brazil
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SA
Sani Akram
Colleague at InitiativeLahore District, Punjab, Pakistan
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TA
Taoufik Adim
Colleague at InitiativeLibourne, Nouvelle-Aquitaine, France
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CT
Carlos Tonto
Colleague at InitiativeTanabi, São Paulo, Brazil
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RC
Raquel Coine
Colleague at InitiativeSão Paulo, Brazil
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TB
Thales Balbino
Colleague at InitiativeJoão Pessoa, Paraíba, Brazil
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FM
Fernanda Magalhães Yoshimura
Colleague at InitiativeSão Paulo, Brazil
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ML
Marizete Lima
Colleague at InitiativeBrazil
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SB
Sabrina Baquit Campos
Colleague at InitiativeFortaleza, Ceará, Brazil
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Bianca Barboni
Colleague at InitiativeSão Paulo, Brazil
View →
LM
Lucas Moura Figueira
Colleague at InitiativeRio De Janeiro, Brazil
View →
SA
Sani Akram
Colleague at InitiativeLahore District, Punjab, Pakistan
View →
TA
Taoufik Adim
Colleague at InitiativeLibourne, Nouvelle-Aquitaine, France
View →
CT
Carlos Tonto
Colleague at InitiativeTanabi, São Paulo, Brazil
View →
RC
Raquel Coine
Colleague at InitiativeSão Paulo, Brazil
View →
TB
Thales Balbino
Colleague at InitiativeJoão Pessoa, Paraíba, Brazil
View →
FM
Fernanda Magalhães Yoshimura
Colleague at InitiativeSão Paulo, Brazil
View →
ML
Marizete Lima
Colleague at InitiativeBrazil
View →
SB
Sabrina Baquit Campos
Colleague at InitiativeFortaleza, Ceará, Brazil
View →
4 education records
Priscila Menezes De Souza education
Master Of Business Administration - Mba, Growth Leadership & Product Management
Business & Academic Purposes English Exchange
Business Language Exchange
Publicitária, Comunicação Social - Publicidade E Propaganda
FAQ
Frequently asked questions about Priscila Menezes De Souza
Quick answers generated from the profile data available on this page.
What company does Priscila Menezes De Souza work for?
Priscila Menezes De Souza works for Initiative.
What is Priscila Menezes De Souza's role at Initiative?
Priscila Menezes De Souza is listed as Senior Media Manager at Initiative.
Where is Priscila Menezes De Souza based?
Priscila Menezes De Souza is based in São Paulo, Brazil while working with Initiative.
What companies has Priscila Menezes De Souza worked for?
Priscila Menezes De Souza has worked for Initiative, Ana Couto, Vml, Neogama, and Grupo Tv1.
Who are Priscila Menezes De Souza's colleagues at Initiative?
Priscila Menezes De Souza's colleagues at Initiative include Bianca Barboni, Lucas Moura Figueira, Sani Akram, Taoufik Adim, and Carlos Tonto.
How can I contact Priscila Menezes De Souza?
You can use AeroLeads to view verified contact signals for Priscila Menezes De Souza at Initiative, including work email, phone, and LinkedIn data when available.
What schools did Priscila Menezes De Souza attend?
Priscila Menezes De Souza holds Master Of Business Administration - Mba, Growth Leadership & Product Management from Fiap.
What skills is Priscila Menezes De Souza known for?
Priscila Menezes De Souza is listed with skills including Marketing Online, Marketing Digital, Marketing De Motor De Busca, Publicidade Online, Google Analytics, Publicidade, and Google Adwords.
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