Marketing professional with over 15 years of music/entertainment experience. International expertise in marketing, promotion and artist development. Experienced Press Relations Manager with a demonstrated history of working in the music industry. Skilled in Music Publishing, Microsoft Excel, Customer Service, Journalism, and Public Speaking. Strong marketing professional with a Bachelor’s Degree focused in Communication and Media Studies.
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Marketing Strategy ManagerFugaRio De Janeiro, Rj, Br -
Marketing ManagerFuga Apr 2024 - PresentRio De Janeiro, Brazil* Client Relationship Management- Act as the primary point of contact for selected clients in Brazil, proactively building and maintaining relationships with key partners in the region.* Understanding Business and Campaign Objectives- Develop an ongoing understanding of clients’ businesses, campaign goals, and operational objectives at both regional and global levels. Drive internal communication to align strategies and achieve these goals.* Global Marketing Campaign… Show more * Client Relationship Management- Act as the primary point of contact for selected clients in Brazil, proactively building and maintaining relationships with key partners in the region.* Understanding Business and Campaign Objectives- Develop an ongoing understanding of clients’ businesses, campaign goals, and operational objectives at both regional and global levels. Drive internal communication to align strategies and achieve these goals.* Global Marketing Campaign Coordination- Collaborate with worldwide teams to coordinate global marketing campaigns for label and artist projects, managing logistics, timelines, and assets. Collect and analyze key results and feedback.* Strategic Marketing Insights- Provide proactive insights into marketing and audience growth opportunities, advising clients and internal teams on campaign strategy and best practices to maximize impact.*Market Expansion Strategies- Collaborate on strategies to grow market share and expand the client base in Brazil, including participation in pitching and onboarding new clients.*Key Stakeholder Engagement- Build and maintain relationships with key stakeholders in Brazil, such as DSPs, media outlets, promoters, and agents, ensuring the company remains well-connected within the industry.* Industry Representation and Networking- Actively represent the company at industry events, leveraging and expanding your professional network to strengthen the company’s presence and opportunities in the market. Show less -
Executive ProducerRodamoinho Group Apr 2024 - PresentRio De Janeiro, Brazil -
Marketing ManagerGrupo Rodamoinho Dec 2021 - Apr 2024 -
Tour ManagerRock In Rio Sep 2024 - Oct 2024 -
Pr CoordinatorLollapalooza Brasil Feb 2024 - Apr 2024Rio De Janeiro, Brazil -
Senior Label Manager OverseasWarner Music Group Aug 2019 - Jan 2022Rio De Janeiro, Brasil -
Senior Coordinator International MarketingWarner Music Group Dec 2018 - Dec 2021Rio De Janeiro Area, Brazil -
International Marketing CoordinatorWarner Music Group Feb 2017 - Dec 2021Rio De Janeiro Area, Brazil- International Marketing:Campaign planning and execution to help breaking and establishing artists such as Dua Lipa; Ed Sheeran; Charlie Puth, Gorillaz, Jason Derulo, among others.Support to over 30 international tours in Brazil including Ed Sheeran, Muse, Laura Pausini, Coldplay, Bebe Rexha, Dua Lipa, Gorillaz, David Guetta plus Festivals such as Rock In Rio, Lollapalooza, Ultra Music.Marketing strategies for launching international products, actions and execution of planning;… Show more - International Marketing:Campaign planning and execution to help breaking and establishing artists such as Dua Lipa; Ed Sheeran; Charlie Puth, Gorillaz, Jason Derulo, among others.Support to over 30 international tours in Brazil including Ed Sheeran, Muse, Laura Pausini, Coldplay, Bebe Rexha, Dua Lipa, Gorillaz, David Guetta plus Festivals such as Rock In Rio, Lollapalooza, Ultra Music.Marketing strategies for launching international products, actions and execution of planning; creating and developing online plans with digital partners (Spotify, iTunes/Apple Music, Deezer, others), websites, YouTubers, bloggers and influencers; activation and fan club strategies, analysis, and performance monitoring. product on online platforms; creation of advertising materials (teasers, video clips, POS, photos shoot); control of the marketing budget of each product, center point between the communication with advertising agencies, social media and relations between the press and artists from the international repertory of Warner Music Brasil. Show less -
Press Relations ManagerWarner Music Group May 2014 - Dec 2021São Paulo Area, Brazil- Press Coordinator:Coordinated public relations activities for local and international artists/projects. Drafted, edited and distributed press releases to target media outlets. Created custom PR Highlights, which showcased public relations coverage to the outletsConducted media relations, including custom pitching target media outlets based on editorial calendars, as well as editor correspondence and image/information request fulfillmentCoordinated artists interviews and on-camera… Show more - Press Coordinator:Coordinated public relations activities for local and international artists/projects. Drafted, edited and distributed press releases to target media outlets. Created custom PR Highlights, which showcased public relations coverage to the outletsConducted media relations, including custom pitching target media outlets based on editorial calendars, as well as editor correspondence and image/information request fulfillmentCoordinated artists interviews and on-camera appearances with key media personnel. Managed print, radio and television public relations clips and created extensive, bi-annual clip booksCoordinated event coverage, including media outreach, scheduling press interviews, creating press kits and conducting post-event media follow up. Press office, clippings of texts and materials, relationship with companies and Journalists, elaboration and revision of texts for specification of services. Creation of e-mail marketing for medias and representatives, conducting research of market and organization of campaigns, events and festivals. Show less -
Representante De VendasKent Pharmaceuticals Feb 2011 - 2014Londres, Reino UnidoSocial media planning, content production, event coverage, marketing plan.Wholesaling and distribution of pharmaceuticals and other products to pharmacies, doctors, hospitals and other healthcare providers, operating from depots across the United Kingdom -
VendasAntler Usa Aug 2008 - Feb 2011Londres, Reino Unido
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Promotion AssistantIndie Records Mar 2005 - 2007São Paulo Area, BrazilHelping promotion team with promo schedule, audio delivering, press release and all promo routine
Priscila Ruiz Skills
Priscila Ruiz Education Details
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Languages Out ThereLondon/ Uk -
FaenacCommunication And Media Studies
Frequently Asked Questions about Priscila Ruiz
What company does Priscila Ruiz work for?
Priscila Ruiz works for Fuga
What is Priscila Ruiz's role at the current company?
Priscila Ruiz's current role is Marketing Strategy Manager.
What schools did Priscila Ruiz attend?
Priscila Ruiz attended Languages Out There, Faenac.
What skills is Priscila Ruiz known for?
Priscila Ruiz has skills like Microsoft Office, Customer Service, Leadership, Research, Powerpoint, Public Speaking, Social Media, Marketing, Corel Draw, Photoshop, Journalism, Online Journalism.
Who are Priscila Ruiz's colleagues?
Priscila Ruiz's colleagues are Ensar Dogan, Meagan Rutledge, Sam Belly, Bhuvna Prabhu, Anneke Stulp, Wendy Rivera Aguiar, Renato Vanzella.
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Priscila Ruiz
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