Priscila Sclaffani

Priscila Sclaffani Email and Phone Number

Marketing and Products Manager | MBA | PH & CH @ Aché Laboratórios Farmacêuticos
brazil
Priscila Sclaffani's Location
São Paulo, São Paulo, Brazil, Brazil
About Priscila Sclaffani

Over 15 years of background in national and multinational pharmaceuticals, working in marketing and sales. Active in the implementation and consolidation of the commercial area of Swiss pharmaceutical startup in Brazil. Planning and execution of marketing strategy, portfolio renovation, brand development, product launch, P&L, budget control, pricing, forecast planning (sell in & sell out). Wide experience leading regional cross-functional teams. Emphasis on commitment creating a dynamic and motivating teamwork.

Priscila Sclaffani's Current Company Details
Aché Laboratórios Farmacêuticos

Aché Laboratórios Farmacêuticos

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Marketing and Products Manager | MBA | PH & CH
brazil
Website:
ache.com.br
Employees:
4112
Priscila Sclaffani Work Experience Details
  • Aché Laboratórios Farmacêuticos
    Products Manager Sr - Otc
    Aché Laboratórios Farmacêuticos Mar 2023 - Present
    São Paulo, Brasil
    Longevidade
  • Bayer
    Brand Manager - Consumer Health
    Bayer Jan 2022 - Dec 2022
    São Paulo, Brasil
    - Fixing the brand fundamentals delivering consistent double-digit YTD growth ahead of market;- Brand repositioning with growth based on a 360º approach with agile implementation on right allocation of resources, with priority for HCP;- Drive the planning and delivery of business objectives through precision marketing on Digital Media Medical Detailing - Trade Marketing.
  • Myralis Pharma
    Products Manager
    Myralis Pharma Mar 2021 - Nov 2021
    São Paulo, Brasil
    ✓ Strategic marketing planning and creation of the child health franchise pipeline, the 2nd largest CIA revenue – 68MM;✓ Prospecting for new products and financial viability analysis (Markup, P&L, NPV, ROI);✓ Diagnosis and contingency plan for route correction;✓ Repositioning from prescription brand to trade profile.
  • Exeltis
    Products Manager
    Exeltis Nov 2019 - Apr 2020
    São Paulo E Região, Brasil
    ✓ Responsible for the strategic marketing planning of a contraceptive, gynecological cream and 2 products in the musculoskeletal segment;✓ Preparation and execution of annual marketing plan, P&L, forecast, budget, pricing, including financial viability analysis of new products;✓ Relationship with KOL's (GYN – GOB) and advisory board formation;✓ Driving Speaker Training and implementation of evening meetings with international speaker.
  • Stragen
    Marketing & Sales Manager
    Stragen Dec 2017 - Oct 2019
    São Paulo E Região, Brasil
    ✓ Marketing and Sales Leader, responsible for positioning the company’s entry strategy in Brazil and updating the prescription of the Gynecology, Endocrinology and Human Reproduction;✓ Launch of exclusive products: FERTISOP (insulin sensitizer), FERRINATO (antianemic), GRÁVIDHA(prenatal multivitamin) and GRAVIPUR (1st L-methylfolate);✓ Preparation and execution of annual marketing plan, P&L, forecast, pricing, budget, includingfinancial viability of new products;✓ Responsible for the leading Marketing and Sales team (Product Mgr, District Mgr, KAM);✓ Restructuring of the operating area impacting on a significant improvement in panel coverage, anincrease in Market Share and a reduction in turnover in Sales Team;✓ Renovation of portfolio through national and international partnerships;✓ Experience and strategic vision in project’s financial and pharmacotechnical viability analysis;✓ Management of trade actions and commercial politics;✓ Relationship with KOL's (GYN – HR – END) and medical societies;✓ Implementation of digital media plan.
  • Stragen
    Products Manager
    Stragen Mar 2016 - Nov 2017
    São Paulo E Região, Brasil
  • St. Giles International
    Exchange Program In Canada
    St. Giles International Aug 2015 - Nov 2015
    Vancouver, Colúmbia Britânica, Canadá
    Business and General English
  • Marjan Farma
    Products Manager
    Marjan Farma Jun 2013 - Jul 2015
    São Paulo E Região, Brasil
    ✓ Responsible for strategic product marketing planning in the specialties: Gynecology, Cardiology, Vascular, Orthopedics and Rheumatology;✓ Achieved in the first year of launching, 15% of share in prescription and half of the monthly revenues of the main competitor in the Osteoarthritis;✓ Opportunity analysis consolidation for hypolipidemic product with proposed market repositioning;✓ Relationship with KOL's (CAR – ANG – VAS – RHE – ORT) and medical societies;✓ Preparation and conduction of Pre-Launch Focus Group, Speaker Training, Congresses, SatelliteSymposiums and Road-Meetings.
  • Eurofarma
    Marketing Analyst
    Eurofarma Aug 2006 - May 2013
    São Paulo E Região, Brasil
    ✓ Coordination of the strategic marketing plan of products: gynecological, CNS, dermatological, antibiotics and rheumatological;✓ In charge of elaboration of consolidation campaign for Cardiological Line Eurofarma, aiming a better visibility and acceptance of the products by cardiologists;✓ Job Rotation as sales representative with 40% increase in market share .
  • Eurofarma
    Sales Assistent
    Eurofarma Oct 2003 - Aug 2006
    São Paulo E Região, Brasil
    - Coordenation of Administrative Team in the interface between Sales Team and Marketing;- Conductiong the expansion of sectors and Sales Team, interacting with other internal areas of the company (HR - IT - Finance).
  • Eurofarma
    Financial Analyst
    Eurofarma Jul 1998 - Sep 2003
    São Paulo E Região, Brasil
  • Sanofi-Aventis
    Financial Assistent
    Sanofi-Aventis Aug 1995 - Sep 1997
    São Paulo
    Control cash flow, classification of costs and accounts payable.

Priscila Sclaffani Education Details

Frequently Asked Questions about Priscila Sclaffani

What company does Priscila Sclaffani work for?

Priscila Sclaffani works for Aché Laboratórios Farmacêuticos

What is Priscila Sclaffani's role at the current company?

Priscila Sclaffani's current role is Marketing and Products Manager | MBA | PH & CH.

What schools did Priscila Sclaffani attend?

Priscila Sclaffani attended Fundação Getulio Vargas / Fgv, St. Giles International Language - Vancouver, Universidade Ibirapuera.

Who are Priscila Sclaffani's colleagues?

Priscila Sclaffani's colleagues are Wagner Vinícius, Paula Neves, João Pedro Silva Sá, Elizangela Fragoso, Rodrigo Nogueira, Leonardo Leandro, Leonardo Furlan Pedroni.

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