Priscila Sclaffani Email & Phone Number

São Paulo, Brasil

Longevidade

São Paulo, Brasil

- Fixing the brand fundamentals delivering consistent double-digit YTD growth ahead of market;- Brand repositioning with growth based on a 360º approach with agile implementation on right allocation of resources, with priority for HCP;- Drive the planning and delivery of business objectives through precision marketing on Digital Media Medical Detailing - Trade Marketing.

São Paulo, Brasil

✓ Strategic marketing planning and creation of the child health franchise pipeline, the 2nd largest CIA revenue – 68MM;✓ Prospecting for new products and financial viability analysis (Markup, P&L, NPV, ROI);✓ Diagnosis and contingency plan for route correction;✓ Repositioning from prescription brand to trade profile.

São Paulo E Região, Brasil

✓ Responsible for the strategic marketing planning of a contraceptive, gynecological cream and 2 products in the musculoskeletal segment;✓ Preparation and execution of annual marketing plan, P&L, forecast, budget, pricing, including financial viability analysis of new products;✓ Relationship with KOL's (GYN – GOB) and advisory board formation;✓ Driving Speaker Training and implementation of evening meetings with international speaker.

São Paulo E Região, Brasil

✓ Marketing and Sales Leader, responsible for positioning the company’s entry strategy in Brazil and updating the prescription of the Gynecology, Endocrinology and Human Reproduction;✓ Launch of exclusive products: FERTISOP (insulin sensitizer), FERRINATO (antianemic), GRÁVIDHA(prenatal multivitamin) and GRAVIPUR (1st L-methylfolate);✓ Preparation and execution of annual marketing plan, P&L, forecast, pricing, budget, includingfinancial viability of new products;✓ Responsible for the leading Marketing and Sales team (Product Mgr, District Mgr, KAM);✓ Restructuring of the operating area impacting on a significant improvement in panel coverage, anincrease in Market Share and a reduction in turnover in Sales Team;✓ Renovation of portfolio through national and international partnerships;✓ Experience and strategic vision in project’s financial and pharmacotechnical viability analysis;✓ Management of trade actions and commercial politics;✓ Relationship with KOL's (GYN – HR – END) and medical societies;✓ Implementation of digital media plan.

São Paulo E Região, Brasil

Vancouver, Colúmbia Britânica, Canadá

Business and General English

São Paulo E Região, Brasil

✓ Responsible for strategic product marketing planning in the specialties: Gynecology, Cardiology, Vascular, Orthopedics and Rheumatology;✓ Achieved in the first year of launching, 15% of share in prescription and half of the monthly revenues of the main competitor in the Osteoarthritis;✓ Opportunity analysis consolidation for hypolipidemic product with proposed market repositioning;✓ Relationship with KOL's (CAR – ANG – VAS – RHE – ORT) and medical societies;✓ Preparation and conduction of Pre-Launch Focus Group, Speaker Training, Congresses, SatelliteSymposiums and Road-Meetings.

São Paulo E Região, Brasil

✓ Coordination of the strategic marketing plan of products: gynecological, CNS, dermatological, antibiotics and rheumatological;✓ In charge of elaboration of consolidation campaign for Cardiological Line Eurofarma, aiming a better visibility and acceptance of the products by cardiologists;✓ Job Rotation as sales representative with 40% increase in market share .

São Paulo E Região, Brasil

- Coordenation of Administrative Team in the interface between Sales Team and Marketing;- Conductiong the expansion of sectors and Sales Team, interacting with other internal areas of the company (HR - IT - Finance).

São Paulo E Região, Brasil

São Paulo

Control cash flow, classification of costs and accounts payable.

Master Of Business Administration (Mba), Marketing

Business And General English, Language

3 months Exchange in Vancouver-Canada (aug 15 to nov 15)

Bachelor Of Business Administration (B.B.A.)