Priscila Serafim, M.Sc. Email & Phone Number

Brazil

Fraser Valley, British Columbia, Canada

I focus on strategic engagement with key healthcare stakeholders, including Diabetes Educators, General Practitioners, Endocrinologists, and Hospital Administrators. My role centers on understanding their evolving needs and aligning our solutions to address both clinical challenges and opportunities.I excel in building strategic partnerships and driving cross-functional collaboration to develop tailored solutions that enhance market presence and meet local healthcare demands. Through market analysis and staying ahead of industry trends, I provide valuable insights that shape business strategy and inform impactful decision-making.Leveraging my expertise, I maintain strong relationships with key stakeholders and support regional teams in executing strategic initiatives that align with broader business goals. My role promotes a forward-thinking, collaborative approach to advancing healthcare solutions and achieving organizational success.

Vancouver, British Columbia, Canada

I was responsible for driving strategic initiatives in the Toxicology and Clinical Diagnostics division across different regions in Canada, both in person and remotely. My role involved managing and nurturing relationships with key accounts, focusing on clinical diagnostics, capital equipment, and consumables.By leveraging market insights and understanding customer needs, I developed and promoted tailored solutions that addressed clinical challenges and enhanced operational efficiency. I collaborated with cross-functional teams, ensuring seamless coordination of efforts to deliver value-driven outcomes.In this role, I ensured that our products met evolving healthcare requirements, driving business growth and solidifying our position as a leader in the market. Through targeted strategic marketing and maintaining strong remote relationships, I played a key role in supporting clinical excellence and improving patient care outcomes.

Vancouver, Canada Area

In this role, I developed a comprehensive territory plan leveraging sales data to create targeted, account-specific strategies, enhancing customer engagement and driving strategic growth. I provided in-depth medical information and competitive insights to over 200 physicians in the Fraser Valley, BC, aligning with their clinical needs in the Cardiovascular field.I regularly presented impactful findings from medical studies to Key Opinion Leaders (KOLs) and specialists, fostering strong relationships and advancing product knowledge. My ability to translate complex clinical data into actionable insights contributed to influencing clinical decisions and supporting strategic initiatives.By applying extensive product and technical knowledge, I addressed customer requirements and built essential referral networks, driving business growth and expanding market presence. Consistently achieving 95% to 101% of sales targets for promoted products, I demonstrated a proven ability to drive successful outcomes.

Vancouver, Canada Area

As a top-performing Inside Sales Representative, I excelled in driving new business and identifying cross-sell opportunities remotely, resulting in 22% territory growth. Leveraging digital tools and communication platforms, I built and nurtured strong relationships with key scientists and stakeholders across the US Midwest.Successfully managed and expanded accounts remotely, fostering long-term relationships with scientists and decision-makers through virtual meetings, emails, and calls.Collaborated on the development and execution of new product launch strategies from a distance. Created engaging content and utilized digital channels (social media, email campaigns) to effectively promote scientific information and drive sales.Designed and implemented remote sales campaigns, translating marketing strategies into impactful materials that identified new opportunities and drove cross-selling.Worked seamlessly with various departments, leveraging Salesforce.com (SFDC) and CRM systems to strategically plan and execute sales calls and marketing initiatives.Consistently exceeded annual forecasts, achieving 103% of territory targets and contributing to 22% growth during the fiscal year.Developed and led a project to prospect and secure five new key accounts with major pharmaceutical and biotech companies, all managed remotely.Maintained up-to-date knowledge of industry trends, competitor activities, and market demographics to ensure a robust pipeline of opportunities and strategic product growth.

Vancouver, Canada Area

Pharmacist degree recognized by the Pharmacy Examining Board of Canada - PEBC.• Assisted the Pharmacists with ordering, preparing and dispensing medications for patients in the community pharmacy.• Worked directly with the public delivering high-quality customer service, developing a close, healthy relationship with customers.• Working directly with the Canadian pharmaceutical regulations and regulated ethical behaviors.• Managed front store inventory ordering and counting for all over the counter products.

Recife Area, Brazil

Pharmacist Manager, responsible for conducting, supervising and managing technical and scientific services.• Worked directly with the public delivering high-quality customer service, developing a close, healthy relationship with customers.• Managed front store inventory ordering and counting for all products in the store.see less

Recife Area, Brazil

Pharmacist Manager, responsible for conducting, supervising and managing technical and pharmaceutical services and inventory.• Responsible for accessing patient's medical profile and working closely with physicians to determine the best course of therapy based on pharmaceutical and medical data.• Working closely with Pharma Reps to learn and choose the best medications to be part of the pharmacy’s inventory, making buying decisions as well as managing the pharmacy’s budget.

Master'S Degree, Pharmacogenetics

Developed expertise in advanced molecular techniques, including DNA purification, PCR, qPCR, and Next-Generation Sequencing (NGS).

Bachelor Of Science - Bs, Pharmaceutical Sciences

Gained a comprehensive foundation in pharmaceutical sciences with hands-on experience in drug formulation, pharmacology, and clinical.