Priscila Miyamoto Email & Phone Number

Gympass is a wellness benefit that offers unlimited access to thousands of gyms, studios and activities worldwide, helping people find an activity they love.

Cubo founding team member. Responsible for transforming the key strategic concept into operacional business (marketing, HR structure, legal, relationship with Itau internal departments...)

This entrepreneurial team has the mission to drive growth and consumer engagement in Brazil, Mexico and Caribbean markets. By designing strategies and implementing scalable programs, we are increasing our relationship with consumers and SBM PayPal users in the region.

Atherton, Ca

• Deployed the CRM activities by setting up the software, acquiring new clients and creating strategies to engage doctors and their patients• Developed online campaigns and established an internal process to identify potential clients and promote brand awareness. • Managed social media channels (Facebook and Twitter)

Consulting team member, responsible for researches about innovation in Silicon Valley

Awarded three times (2010, 2011 and 2012) as one of best department analyst for results achieved and abilities• Established strategic plan for Consumer Trends area, defining value proposition, key internal customers and main deliverables to promote innovation thought whole institution. •Created consumer trends database and deployed first “Itaú Trend Map” defining top-priorities trends to be closely monitored and followed by bank •Developed and implemented communication strategy of Trend Map, conducting co creation workshops•Innovation Projects Member, Conducting several researches on banking innovation

•Led team that defined the operational management strategy for Itau´s low income credit card point of sales.•Managed commercial operations and pricing of credit card anticipation product •Established retention process for the end-customers upon exit of private label credit card operations

São Paulo Area, Brazil

•Study about the impact on wages of incorporation of institutional benefits•Responsible for the controlling the demand for new employees

São Paulo Area, Brazil

Developed a business plan which supported company's growth

São Paulo Area, Brazil

•Led the strategic plan and coordinated consulting projects undertaken by the company •Built partnership agreements and projects with clients and major stakeholders (university, private companies and other junior enterprises.)

Led consulting projects about market research and operational efficiency

Bachelor, Business Administration

Global Business And Finance

Education record