Priscila Brabec Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

As business executive, specializing in companion animal nutrition and behavior for the Pharmaceuticals Industry, I bring extensive expertise to the table. Certified as a Cat Friendly Veterinary Professional by ISFM (International Society of Feline Medicine), my commitment extends to the well-being of our feline companions. With a focus on the pharmaceuticals market, I am well-equipped to provide comprehensive insights and solutions. Partnering with me ensures a blend of pharmaceutical industry knowledge and a deep understanding of companion animal needs.

São Paulo, Brasil

As a product manager, I was responsible for managing the nutrition product line for dogs and cats, which was the highest revenue-generating line in the company.The main actions I took were:- Overseeing the development and launch of 6 new products that contributed to a more than 10% increase in revenue.- Implementing strategic marketing campaigns to promote new products and increase brand visibility.- Conducting market research and analysis to identify emerging trends and customer preferences.- Collaborating with cross-functional teams to ensure product development aligns with market demands and customer needs.- Managing product lifecycle from ideation to launch, including pricing strategies and promotional activities.- Establishing and nurturing partnerships with key stakeholders such as veterinarians, distributors, and retailers.- Monitoring sales performance and implementing strategies to achieve revenue targets.- Providing ongoing support and training to the sales team to enhance product knowledge and sales techniques.- Engaging with customers through various channels to gather feedback and improve product offerings.- Conducting competitor analysis to identify market opportunities and threats.- Continuously optimizing marketing strategies based on performance metrics and feedback.- Developing specific platforms focused on continuous education for veterinarians- Creating tailored materials for veterinary professionals, pet owners, and retailers.- Implementing digital marketing initiatives targeting pet owners.- Providing support for customer service.

Campinas Area, Brazil

As the manager for global product lines for dogs and cats in behavior, dermatology, antiparasitics, and vaccines, I had several key responsibilities:- Developed the pheromone product lines for dogs and cats in Brazil, pioneering the use of pheromones in animal behavior.- Launched pheromone-based products for dogs and cats, a dermatological line, and supplements from Ceva's global portfolio.- Interfaced with the headquarters in France for product development, strategies, and launches in Brazil.- Managed marketing and business strategies for the product line, focusing on brand awareness, profitability and revenue growth, as well as annual budget development and monitoring.- Led a technical field team of 6 people responsible for technical visits to veterinarians.- Developed partnerships with key opinion leader veterinarians to offer lectures and training across Brazil.- Participated in major industry events and provided support for customer service.

São Paulo Area, Brazil

Marketing Veterinary

Mba, Business Administration And Management, General

Postgraduate Degree, Neuroscience

Postgraduate Degree, Marketing

Bachelor'S Degree, Veterinary Medicine