As business executive, specializing in companion animal nutrition and behavior for the Pharmaceuticals Industry, I bring extensive expertise to the table. Certified as a Cat Friendly Veterinary Professional by ISFM (International Society of Feline Medicine), my commitment extends to the well-being of our feline companions. With a focus on the pharmaceuticals market, I am well-equipped to provide comprehensive insights and solutions. Partnering with me ensures a blend of pharmaceutical industry knowledge and a deep understanding of companion animal needs.

As a product manager, I was responsible for managing the nutrition product line for dogs and cats, which was the highest revenue-generating line in the company.The main actions I took were:- Overseeing the development and launch of 6 new products that contributed to a more than 10% increase in revenue.- Implementing strategic marketing campaigns to promote new products and increase brand visibility.- Conducting market research and analysis to identify emerging trends and customer preferences.- Collaborating with cross-functional teams to ensure product development aligns with market demands and customer needs.- Managing product lifecycle from ideation to launch, including pricing strategies and promotional activities.- Establishing and nurturing partnerships with key stakeholders such as veterinarians, distributors, and retailers.- Monitoring sales performance and implementing strategies to achieve revenue targets.- Providing ongoing support and training to the sales team to enhance product knowledge and sales techniques.- Engaging with customers through various channels to gather feedback and improve product offerings.- Conducting competitor analysis to identify market opportunities and threats.- Continuously optimizing marketing strategies based on performance metrics and feedback.- Developing specific platforms focused on continuous education for veterinarians- Creating tailored materials for veterinary professionals, pet owners, and retailers.- Implementing digital marketing initiatives targeting pet owners.- Providing support for customer service.

As the manager for global product lines for dogs and cats in behavior, dermatology, antiparasitics, and vaccines, I had several key responsibilities:- Developed the pheromone product lines for dogs and cats in Brazil, pioneering the use of pheromones in animal behavior.- Launched pheromone-based products for dogs and cats, a dermatological line, and supplements from Ceva's global portfolio.- Interfaced with the headquarters in France for product development, strategies, and launches in Brazil.- Managed marketing and business strategies for the product line, focusing on brand awareness, profitability and revenue growth, as well as annual budget development and monitoring.- Led a technical field team of 6 people responsible for technical visits to veterinarians.- Developed partnerships with key opinion leader veterinarians to offer lectures and training across Brazil.- Participated in major industry events and provided support for customer service.

Marketing Veterinary