Press Officer SEBRAE- PARÁ

A startup Communication Services in the Amazon for the Amazon, Communication Lab Amazonia was conceived by journalists and communicators Priscila Cotta and Samela Bonfim to facilitate the integration of people based in the region into the communication job market. It's an environment where professionals can gain experience through guidance, mentoring, and compensation.For clients, it's an opportunity to support the development of professionals with the assurance of quality service… Show more A startup Communication Services in the Amazon for the Amazon, Communication Lab Amazonia was conceived by journalists and communicators Priscila Cotta and Samela Bonfim to facilitate the integration of people based in the region into the communication job market. It's an environment where professionals can gain experience through guidance, mentoring, and compensation.For clients, it's an opportunity to support the development of professionals with the assurance of quality service anchored in the experience of the two founding partners. With less than a year of operation, we already have success stories such as the Tapajós Journalism Microscholarship Program with nine articles published in relevant national media outlets, including a cover story in Folha de S. Paulo. Visit www.labcomamazonia.com.br. Show less

Fervo was born from the proposal to rethink our communication practices: work relations, deliveries, results measurement. If older models are not suitable for the new times, what makes sense today?We believe that with the mastery of techniques we are able to challenge them and become with new practices. So we gather professionals with a lot of talent and knowledge, but above all people willing to leave the comfort zone to help build what can make sense for the current… Show more Fervo was born from the proposal to rethink our communication practices: work relations, deliveries, results measurement. If older models are not suitable for the new times, what makes sense today?We believe that with the mastery of techniques we are able to challenge them and become with new practices. So we gather professionals with a lot of talent and knowledge, but above all people willing to leave the comfort zone to help build what can make sense for the current moment.For us it is clear that there is no entity Fervo: We are a network of people. We are bubbles that shake, grow, shrink, are incorporated, explode... we are made of the same matter, occupying the same pot, but distinct and constantly moving. Learn a little more of us at www.agenciafervo.com.br Show less

Freelancer at press relations for ONG Vaga Lume and supporting the team of Instituto Alana.

The work with Projeto Saúde e Alegria began with communication planning followed by the coordination of its execution, which included a new website in Portuguese and English, a reformulation, activation and integration of the institution's various digital channels: Soundcloud, Facebook, Instagram, Youtube, Newsletter, Whatsapp, Blog and Media Relations. We continue to partner with various campaigns such as Mocoroscar 2020, Com Saúde e Alegria sem Corona, Eu Sou Saúde e Alegria, among others. I… Show more The work with Projeto Saúde e Alegria began with communication planning followed by the coordination of its execution, which included a new website in Portuguese and English, a reformulation, activation and integration of the institution's various digital channels: Soundcloud, Facebook, Instagram, Youtube, Newsletter, Whatsapp, Blog and Media Relations. We continue to partner with various campaigns such as Mocoroscar 2020, Com Saúde e Alegria sem Corona, Eu Sou Saúde e Alegria, among others. I also did reputation management work at several ocasions. Show less

In my second stint at Garage, in addition to leading the social media team, I brought expertise in community mobilization and Public Relations. Here are some highlights:The "Todo Cuidado Importa" project, created for BB Seguros, was a digital platform that facilitated and encouraged the exchange of care and kindness among real people, providing a positive way to work with the concept of insurance. In addition to coordinating actions on social media aimed at facilitating assistance and… Show more In my second stint at Garage, in addition to leading the social media team, I brought expertise in community mobilization and Public Relations. Here are some highlights:The "Todo Cuidado Importa" project, created for BB Seguros, was a digital platform that facilitated and encouraged the exchange of care and kindness among real people, providing a positive way to work with the concept of insurance. In addition to coordinating actions on social media aimed at facilitating assistance and generating new requests, I engaged with other players in the collaborative economy for knowledge exchange and press coverage, resulting in publications such as a feature in Veja São Paulo.In the "Nova Cara da Terceira Idade" project, which proposed a new symbol for seniors on preferential signage, I organized an event on Paulista Avenue, displaying a life-sized sign where people could position their heads and pose for photos, "becoming" the new seniors. This generated significant activity on social media and facilitated collaboration with other movements like Sampapé. I facilitated the project's presence at various events such as in a new shopping mall in Blumenau that adopted the symbol, at Lab60+, and presented the project to the Elderly Commission at the City Council. I also secured coverage in longevity-themed reports such as a special on TV Record.Additionally, I spearheaded the organization of the FlashDay60+ event, where individuals over 60 could get tattoos for free at a party marking the agency's relocation along with its flagship project. I brought in the country's oldest DJ, Mr. Osvado, who spun vinyl records while several seniors got tattoos for the first time, showcasing that life at 60 can be just beginning. I secured placements in various mainstream media outlets such as Folha de S. Paulo and CBN, among others, and established a partnership with IdeaFixa, a publication specialized in creativity and trends. Show less

As the manager of Social Media and PR area, I built a team to work for brands such as L´Oréal Professionnel, Centrum (Pfizer), Novartis, Continental and Mizuno, among others.My work started in the communication strategies with full integration with other areas such as Planning and Designing. From this point, my team and I would execute those strategies, creating relationships between the brands and their audiences/custumers.One of the main cases that I helped to build was New… Show more As the manager of Social Media and PR area, I built a team to work for brands such as L´Oréal Professionnel, Centrum (Pfizer), Novartis, Continental and Mizuno, among others.My work started in the communication strategies with full integration with other areas such as Planning and Designing. From this point, my team and I would execute those strategies, creating relationships between the brands and their audiences/custumers.One of the main cases that I helped to build was New Face of the Third Age, a movement that seeks to change the pictogram that represents the elderly in Brazil today (www.facebook.com/nova3idade).This work summarizes my contribution to the agency that began with PR (press relations and relationships with opinion leaders) and included Social Media, considering the two functions byproducts of my specialty "relationship". Show less

As a leader in the area of social media, my responsibilities began with collaboration on the communication strategies for brands, focusing on relationships in social networks. Tactical planning and monitoring of results, and the production of reports, were also under my management.During this period we built together many cases for clients such as Unilever - Axe, Rexona and Close-up, Kraft - Bubbaloo and Chiclets - Google and Beach Park.

Idearia arose from a need to further integrate two of my specialities: Press Relations and PR 2.0.Brigadeiro Doceria was the first case of total synergy between the two kinds of work, combining also a marketing job that became a third service of Idearia. Facebook, Foursquare, Twitter, Flick.r, Blog, Website, Email Marketing, communication within stores and direct mail were among the tools used by us to build relationship with the client's candy store. Months after the beginning of this… Show more Idearia arose from a need to further integrate two of my specialities: Press Relations and PR 2.0.Brigadeiro Doceria was the first case of total synergy between the two kinds of work, combining also a marketing job that became a third service of Idearia. Facebook, Foursquare, Twitter, Flick.r, Blog, Website, Email Marketing, communication within stores and direct mail were among the tools used by us to build relationship with the client's candy store. Months after the beginning of this work, the store was voted best in the city by the magazyne Veja S. Paulo: a sum of factors of successful product and communication.We also worked as PR for the magazine Capricho in 2010. Apart from ensuring its presence in the press, we began to open the way for their spokesmen present the case of the brand in university lectures and events.Other clients who have gone through in my Idearia management were: Instituto Sergio Motta, Agência Nossa, Agência Yemni, Consulado Mineiro, Teatro Satyros, among others. Show less

I was one of the two founders of Anexo Communicação, a well stabilished press office in São Paulo. Cases:- Dissemination of the first and second editions of Campus Party Brazil to the press, with the challenge to explain a new concept of technology event, in which participants moved into the event with camping tents for seven days. Widely disseminated in print and online, as well as inserts in major newscasts, including Fantástico.- Press Relations for touring musicians passing… Show more I was one of the two founders of Anexo Communicação, a well stabilished press office in São Paulo. Cases:- Dissemination of the first and second editions of Campus Party Brazil to the press, with the challenge to explain a new concept of technology event, in which participants moved into the event with camping tents for seven days. Widely disseminated in print and online, as well as inserts in major newscasts, including Fantástico.- Press Relations for touring musicians passing through Brazil, brought by producer Mondo Entretenimento: Ben Harper, New Order, Black Eyed Peas and RBD were some of the artists attended. I worked from the communication strategy to the reception of the press.- The project Station Brésil was the first project of Anexo integrating PR & social media. It was a series of concerts of French and Brazilian artists in celebration of the Year of France in Brazil (2009). We were hired less than a month before the shows and created a public interaction in four cities, through Facebook, Twitter, and Flickr Blip.FM, besides traditional press release.Many other projects went through the six years I was the head of the company. Show less

Responsible for managing the accounts:- Instituto Paulo Montenegro, the education arm of IBOPE - release of the first editions of the INAF (National Indicator of Functional Literacy).- Award of the Paulista Association of Art Critics.- Research and Writing for the book: 75 years of the Athletic Club Mount Lebanon.

Experience in Production, Writing and Editing in this TV program of Politics.

Research and writing news for the programs Ciranda da Cidade and Jornal em Três Tempos.