Priscila Marcenes Email & Phone Number

CRP Mango is a consultancy specialized in e-commerce experience that aims to bring innovation to digital marketing solutions.Responsibilities include client management in digital projects, team coordination, and deliveries.Development and monitoring of complex project schedules, both B2B and B2C.Development of internal operational flows and processes.Platforms: Vtex and Shopify.

Sirius is a technology school where I worked on implementing the product area as well as its methodologies.- ChallengeTo disseminate and engage the product culture and lead the development of educational products.- ActionDesigning product processes, particularly focusing on bringing more alignment to discovery processes, using established frameworks in the market.Conducting interviews to map gaps.- ResultsTeams became more aligned and prepared for OKR… Show more Sirius is a technology school where I worked on implementing the product area as well as its methodologies.- ChallengeTo disseminate and engage the product culture and lead the development of educational products.- ActionDesigning product processes, particularly focusing on bringing more alignment to discovery processes, using established frameworks in the market.Conducting interviews to map gaps.- ResultsTeams became more aligned and prepared for OKR developments.Over 20 opportunities to be explored across the company's four areas of operation. The research contributed to product calibration, resulting in a 15% increase in retention rate. Show less

Minu is an engagement ecosystem based on instant rewards, and I worked on validating the value proposition of the new platform, which included a complete redesign of the selection flow.- Challenge:Innovate the way rewards are presented, so that customers actively choose them.- Action:We designed a new interface based on discovery and behavioral data analysis.- Result:A 70% increase in the number of redeemed rewards.

[BEHY]An initiative for executive and professional education and development, providing customized training on the challenges of the corporate universe of Artificial Intelligence.- Responsible for curating the course and workshop content.- Responsible for the onboarding process and alignment between Behy and stakeholders.- Developed educational practices and dynamics through digital platforms (e.g., Miro, Jamboard, etc.).- Facilitated events with design sprint and design… Show more [BEHY]An initiative for executive and professional education and development, providing customized training on the challenges of the corporate universe of Artificial Intelligence.- Responsible for curating the course and workshop content.- Responsible for the onboarding process and alignment between Behy and stakeholders.- Developed educational practices and dynamics through digital platforms (e.g., Miro, Jamboard, etc.).- Facilitated events with design sprint and design thinking workshops.- Implemented the NPS process to track participant satisfaction with the content presented.- Led the production of complementary content in digital and offline formats customized for participants.- Participated in internal processes for continuous improvement of the "Behy" methodology and operational management.- Led the discovery process to understand gaps and opportunities to increase value perception in commercial proposals.[SKILL TREE]- Co-led the development of the digital product, SKILL TREE, which aimed to provide a cross-functional education experience for Kunumi employees, from the discovery process to the MVP launch.- Led the creation and optimization of the backlog for releases 1 and 2, breaking epics down into stories.- Conducted weekly meetings between business stakeholders and the development team.- Developed and implemented success indicators and metrics.- Provided executive reports to stakeholders.- Led engagement initiatives with the squad and feedback processes. Show less

Market relationship initiative that delves into relevant topics in the corporate universe of Artificial Intelligence.- Curated the topics covered throughout the events.- Led the hiring and selection process for the ecosystem.- Responsible for speaker prospecting and alignment with stakeholders.- Implemented the NPS process to understand the satisfaction of the audience and the speaker experience.- Developed product marketing strategies, including inbound marketing… Show more Market relationship initiative that delves into relevant topics in the corporate universe of Artificial Intelligence.- Curated the topics covered throughout the events.- Led the hiring and selection process for the ecosystem.- Responsible for speaker prospecting and alignment with stakeholders.- Implemented the NPS process to understand the satisfaction of the audience and the speaker experience.- Developed product marketing strategies, including inbound marketing, growth marketing, and branded content.- Established the inside sales process to generate commercial opportunities and potential partnerships with market stakeholders.- Actively participated as a speaker and facilitator in all editions.- Participated in the Culture Committee, LIBRAS Committee, and Certification Committee B. Show less

- Developed communication processes between Artificial Intelligence squads and client focal points.- Developed the project onboarding flow between squads and project stakeholders.- Led the production of relationship guidelines with leads.- Collaborated in creating agile strategies with a focus on generating commercial proposals.

- Responsible for the B Corporation Certification process.- Developed the integration and onboarding process for new employees.- Conducted mapping and created the institutional playbook.

São Paulo Area, Brazil

- External Communication: Communication planning for Social Media, PR, and Events.- Internal Communication: Creation of strategies for live marketing campaigns and employee engagement.

São Paulo Area, Brazil

- Developed the strategic planning for digital projects for the brands: DMX, EDP, and Anima Mundi.- Led the digital marketing team in Growth Marketing campaigns.- Collaborated in co-creating the tactical product marketing plans for the brands: DMX, EDP.- Led the coverage of the Anima Mundi 2017 event in Rio de Janeiro and São Paulo.

- Led the strategic planning of product marketing for the Droga Raia App.- Responsible for managing the backlog of digital projects for Grupo Raia Drogasil, Chez France, Anna Pegova, and Orange Brasil.- Participated in strategic guidelines for competitions such as Café Suplicy, Decathlon, Leroy Merlin, Açúcar Guarani, Hope, and Farmais.

São Paulo Area, Brazil

- Responsible for all activations, digital products, and touch points for artists such as Fernando e Sorocaba, Lucas Lucco, Marcos e Belutti, Thaeme e Thiago, Loubet, Lendas, Sophia Abrahão, Rick e Nogueira, and Felipe Duran.- Organized dailies and weeklies with the UI & UX squads.- Implemented quality reports and provided executive reports to stakeholders.- Led the entire communication team.- Led the production of events, such as LOOP360 and concerts.- Responsible for… Show more - Responsible for all activations, digital products, and touch points for artists such as Fernando e Sorocaba, Lucas Lucco, Marcos e Belutti, Thaeme e Thiago, Loubet, Lendas, Sophia Abrahão, Rick e Nogueira, and Felipe Duran.- Organized dailies and weeklies with the UI & UX squads.- Implemented quality reports and provided executive reports to stakeholders.- Led the entire communication team.- Led the production of events, such as LOOP360 and concerts.- Responsible for planning relationship actions and implementing NPS (Net Promoter Score) initiatives. Show less

- Responsible for the discovery process of digital products for Globo SAT, Petrobras, Brasil Kirin, UNICEF, and the Municipality of Maceió.- Led deep Netnography processes to understand user behavior, with a focus on digital product development.- Developed executive reports for the broadcasting, beverage, and nonprofit sectors.

São Paulo Area, Brazil

- Led the discovery process of digital products for clients such as Vivara, Motorola, Bayer Pet, and Accor Hotels.- Definition and monitoring of OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators).- Application of methodologies such as Netnography, Benchmarking, Desk Research, quantitative and qualitative active research, with a focus on digital project development.- Responsible for leading the Social Intelligence and Netnographic Research team.- Responsible… Show more - Led the discovery process of digital products for clients such as Vivara, Motorola, Bayer Pet, and Accor Hotels.- Definition and monitoring of OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators).- Application of methodologies such as Netnography, Benchmarking, Desk Research, quantitative and qualitative active research, with a focus on digital project development.- Responsible for leading the Social Intelligence and Netnographic Research team.- Responsible for building the business analytics vision based on data sources.- Developed executive and analytical reports for project stakeholders.- Organized and conducted dailies with the insights and data-driven team.- Led the knowledge management process for the data insights team. Show less

Belo Horizonte Area, Brazil

. Liderei o processo de discovery dos produtos digitais das marcas com foco em criação de personas, mapa de empatia e mapeamento de dores e oportunidades; . Responsável pela criação e modelagem de report analíticos e acompanhamento de indicadores de sucesso; . Liderei o processo de implementação de OKRs e KPIs nos projetos digitais e produtos dos clientes;

Belo Horizonte

- Led the discovery process of digital products for brands, focusing on creating personas, empathy mapping, and mapping pain points and opportunities.- Responsible for creating and modeling analytical reports and monitoring success indicators.- Led the implementation process of OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) in digital projects and client products.

Belo Horizonte

- Responsible for the MVP launch at the first TEDx event held in Brazil.- Led the discovery process that resulted in the creation of user profiles (personas) and improvements for releases 1 and 2.- Optimized and prioritized the backlog (using the BUC methodology) for releases 1 and 2 of new product features.- Led testing rounds with the QA team in the staging environment.- Led the implementation process of NPS (Net Promoter Score), resulting in an improved user journey for… Show more - Responsible for the MVP launch at the first TEDx event held in Brazil.- Led the discovery process that resulted in the creation of user profiles (personas) and improvements for releases 1 and 2.- Optimized and prioritized the backlog (using the BUC methodology) for releases 1 and 2 of new product features.- Led testing rounds with the QA team in the staging environment.- Led the implementation process of NPS (Net Promoter Score), resulting in an improved user journey for tracking legislation in progress and satisfaction. Show less

Mba, Marketing Estratégico

Bacharel, Publicidade E Propaganda