Priscila Marcenes Email & Phone Number

CRP Mango is a consultancy specialized in e-commerce experience that aims to bring innovation to digital marketing solutions.Responsibilities include client management in digital projects, team coordination, and deliveries.Development and monitoring of complex project schedules, both B2B and B2C.Development of internal operational flows and.

Sirius is a technology school where I worked on implementing the product area as well as its methodologies.- ChallengeTo disseminate and engage the product culture and lead the development of educational products.- ActionDesigning product processes, particularly focusing on bringing more alignment to discovery processes, using established frameworks in the.

Minu is an engagement ecosystem based on instant rewards, and I worked on validating the value proposition of the new platform, which included a complete redesign of the selection flow.- Challenge:Innovate the way rewards are presented, so that customers actively choose them.- Action:We designed a new interface based on discovery and behavioral data.

[BEHY]An initiative for executive and professional education and development, providing customized training on the challenges of the corporate universe of Artificial Intelligence.- Responsible for curating the course and workshop content.- Responsible for the onboarding process and alignment between Behy and stakeholders.- Developed educational practices.

Market relationship initiative that delves into relevant topics in the corporate universe of Artificial Intelligence.- Curated the topics covered throughout the events.- Led the hiring and selection process for the ecosystem.- Responsible for speaker prospecting and alignment with stakeholders.- Implemented the NPS process to understand the satisfaction of.

- Developed communication processes between Artificial Intelligence squads and client focal points.- Developed the project onboarding flow between squads and project stakeholders.- Led the production of relationship guidelines with leads.- Collaborated in creating agile strategies with a focus on generating commercial proposals.

- Responsible for the B Corporation Certification process.- Developed the integration and onboarding process for new employees.- Conducted mapping and created the institutional playbook.

São Paulo Area, Brazil

- External Communication: Communication planning for Social Media, PR, and Events.- Internal Communication: Creation of strategies for live marketing campaigns and employee engagement.

São Paulo Area, Brazil

- Developed the strategic planning for digital projects for the brands: DMX, EDP, and Anima Mundi.- Led the digital marketing team in Growth Marketing campaigns.- Collaborated in co-creating the tactical product marketing plans for the brands: DMX, EDP.- Led the coverage of the Anima Mundi 2017 event in Rio de Janeiro and São Paulo.

- Led the strategic planning of product marketing for the Droga Raia App.- Responsible for managing the backlog of digital projects for Grupo Raia Drogasil, Chez France, Anna Pegova, and Orange Brasil.- Participated in strategic guidelines for competitions such as Café Suplicy, Decathlon, Leroy Merlin, Açúcar Guarani, Hope, and Farmais.

São Paulo Area, Brazil

- Responsible for all activations, digital products, and touch points for artists such as Fernando e Sorocaba, Lucas Lucco, Marcos e Belutti, Thaeme e Thiago, Loubet, Lendas, Sophia Abrahão, Rick e Nogueira, and Felipe Duran.- Organized dailies and weeklies with the UI & UX squads.- Implemented quality reports and provided executive reports to.

- Responsible for the discovery process of digital products for Globo SAT, Petrobras, Brasil Kirin, UNICEF, and the Municipality of Maceió.- Led deep Netnography processes to understand user behavior, with a focus on digital product development.- Developed executive reports for the broadcasting, beverage, and nonprofit sectors.

São Paulo Area, Brazil

- Led the discovery process of digital products for clients such as Vivara, Motorola, Bayer Pet, and Accor Hotels.- Definition and monitoring of OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators).- Application of methodologies such as Netnography, Benchmarking, Desk Research, quantitative and qualitative active research, with a focus.

Belo Horizonte Area, Brazil

. Liderei o processo de discovery dos produtos digitais das marcas com foco em criação de personas, mapa de empatia e mapeamento de dores e oportunidades;. Responsável pela criação e modelagem de report analíticos e acompanhamento de indicadores de sucesso;. Liderei o processo de implementação de OKRs e KPIs nos projetos digitais e produtos dos clientes;

Belo Horizonte

- Led the discovery process of digital products for brands, focusing on creating personas, empathy mapping, and mapping pain points and opportunities.- Responsible for creating and modeling analytical reports and monitoring success indicators.- Led the implementation process of OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) in.

Belo Horizonte

- Responsible for the MVP launch at the first TEDx event held in Brazil.- Led the discovery process that resulted in the creation of user profiles (personas) and improvements for releases 1 and 2.- Optimized and prioritized the backlog (using the BUC methodology) for releases 1 and 2 of new product features.- Led testing rounds with the QA team in the.

Mba, Marketing Estratégico

Bacharel, Publicidade E Propaganda