Priscila Neves Email & Phone Number

State Of São Paulo, Brazil

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- Campaign ProductionOvercame production challenges and achieved impressive results for a chocolate drink brand, reaching 7 million views on YouTube despite a complex, short-term scenario. Conducted intensive research in local clubs and amateur teams to recruit young athletes with no prior audiovisual experience, actively managing legal procedures, documentation, and coordinating with doctors, suppliers, and families to ensure timely project compliance. Together with the team, I oversaw activities with over 20 children, ensuring a smooth production process and the ultimate success of the campaign.Increased sales by 17% and market share by 11 percentage points for a doll brand through an inclusive campaign designed to reinforce that toys are free from gender restrictions. I interviewed over 30 families who genuinely believed in the campaign’s message. The manifesto achieved global reach, with 500,000 views on YouTube within 4 days, along with awards at El Ojo de Iberoamérica, Effie Brazil, and a Cannes Lions 2019 nomination.Coordinated simultaneous filming teams across various regions in Brazil in unpredictable pandemic conditions, ensuring constant monitoring of restrictions and efficient production for a campaign symbolizing post-lockdown resilience. I recruited workers from various sectors to reflect the resilience of Brazilian workers. The campaign was delivered within regulations, safeguarding the well-being of the teams and conveying a message of hope.- Additional Skills and Responsibilities: Crisis Management, Cost Control, Negotiation, Data Analysis, Process Design, Project Planning, Project Management, Team Training, Vendor Management, Relationship Building, Client Relations.

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(...)Engaged the public with a powerful emotional awareness message through a campaign featuring multiple films based on real-life dengue cases. I located families from various states, approached them with respect and empathy to ensure their comfort and willingness to participate. I handled logistics for their travel and accommodation in São Paulo, prioritizing the well-being of all involved. The campaign’s success reflected a high level of empathy and care.Achieved 933 pre-scheduled consultations and exams from 995,000 website accesses, along with 102 million views across open TV, corporate channels, subscription services, social media, OOH, and press in a campaign for an oncology-specialized hospital. I mapped out resilient patient stories, conducted in-depth interviews, and found participants who could authentically represent the institution’s compassionate values in the campaign.Ensured the success of a dairy brand campaign by managing a crisis that threatened the project due to participant withdrawal. To overcome the challenge, I maintained personalized, motivating individual communications with each team member, providing real-time feedback to improve their performance. These actions resulted in high-quality participants, meeting client expectations and leading to the campaign being renewed three times for open TV.- Additional Skills and Responsibilities: Event Organization, Campaign Planning, Copywriting, Storytelling, Advertising Presentations for Stakeholders, Problem Solving, Project Management, Communication Channels, Strategic Communication.- Over a decade leading my department, I have managed and completed more than 200 projects.

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- Content ProductionRecruited and organized 280 people in just one day for filming in a small town, using local media to attract participants and coordinating all logistics, including catering and same-day payments. The concept of the advertisement, created for an alcoholic beverage brand, involved a large crowd to reflect a festival atmosphere, strengthening the brand’s presence at multicultural, large-scale events.Increased the client database by 525,000 and garnered over 2 million views on the campaign’s website for a financial institution facing production challenges. Coordinated over 300 people for filming, ensuring project completion despite an initial 9-hour delay. With a team of four, I developed and implemented quick training on crisis management, negotiation, and motivation to keep everyone organized and satisfied on set. These actions enabled us to conclude filming without interruptions or major incidents, yielding positive results for the brand.Supported the growth of cashless transactions in Brazil—where only 26% of transactions were electronic at the time—through a credit card brand campaign produced with sensitivity. Filming took place at night in central São Paulo, in an area with a large homeless population. To handle this sensitively, we established a base of humanitarian assistance, respecting the local community. This approach allowed us to complete the filming without social disruption, maintaining quality for the final campaign result.- Additional Skills and Responsibilities: Microsoft Word, Microsoft PowerPoint, Editing, Video Production, Photography, Management Reports, Spreadsheets, and Contract Management.

Lato Sensu Postgraduate - Specialization, Marketing And Advertising Communication

Lato Sensu Postgraduate, Public Relations

Lato Sensu Postgraduate, Entrepreneurship And New Business Development

Bachelor'S Degree, Social Communication - Radio And Television