Priscila Penido Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Responsible for product categories covering: makeup and hair accessories, disposable and non-disposable professional accessories, bath and wellness lines, oral care products, and electrical products. Responsibilities encompass providing support for the strategic development of these categories, involving in-depth product, market, and competitive analysis to identify opportunities for new projects. This role involves market data analysis and consolidation, as well as the creation of performance reports through Business Intelligence (BI), assessing the quality, attractiveness, and unique features of new products. Conducting online and offline price research and utilizing market intelligence tools such as Mintel, WGSN, Abihpec, among others, for the interpretation of market trend data. Actively contributing to volume demand analysis and evaluating the financial feasibility of products, which includes price negotiation and margin calculation. Additionally, responsible for providing support, developing, and presenting projects while ensuring adherence to project schedules. Participation in trade shows, events, and partnerships is also within the scope of responsibilities. Detailed briefing preparation for projects and approval of communication materials, including product registration forms, packaging design, and more. Furthermore, offering support for demand forecasting (forecast) and assisting in the execution of the strategic planning process, involving market monitoring through price research, competitive analysis, and consumer feedback.

São Paulo, Brasil

Responsible for the development, implementation and monitoring of all Kornit Digital line projects. Constant support to the marketing team. Direct contact with the manufacturer to organize processes, product documentation and update communication materials (such as websites, catalogs, presentations, etc.). Responsible for the consumables sales (recurring sales), sales reports, direct relationship with customers (B2B), demands and market trends. Elaboration of reports and forms, proposals presentations, complete process until the invoicing for delivery of the order (tool used Jundsoft). Interface with the areas of logistics, finance, supply/purchases and the marketing team. Responsible for sales expectations/Forecast and support with information for replenishment and stock control. Support with the leads qualifications, sales funnel, implementation for marketing and commercial actions. Support in training and development of structured data with CRM analysis (Sharpspring tool used). Support with the planning, development and execution of projects and events of the Kornit line: check list of necessary materials, direct contact with the agency to create communication materials, creation of scripts, budget control, interface with partners and service providers, requests of samples and other activities.

São Paulo, São Paulo

Responsible for activities in the wholesale (acting with distributors) and retail (direct process with hospitals and healthcare operators) segments: relationship with distributors (customer control), qualification for new distributors, administration of contracts (distribution, purchase-sale and lending), updating price lists, controlling quotas, purchase orders, presenting proposal price, registering occurrences (material with possible issue); loan, lease and shipment of equipment, technical service requests; complete Simpro process: contract, payments and updating of materials; execution of billing and commission reports (from the technical service). Support for the entire commercial, product and marketing team, as well as interface with other internal areas (quality, importation, logistics and technical).

São Paulo, São Paulo

Involvement in the process of evaluation and implementation of a new product, from its conception until the commercial launch, looking out for the company's image, strategic positioning and commercial performance of each product. Monitoring the main competitors in the market according the prices practiced and products portfolio, supporting the internal areas with information to help making the product decisions; Active participation in the analysis process, planning and approval of a new product, being responsible for the elaboration of the marketing action plan that will sustain the commercial launch; Responsible for studies and market research, whenever necessary, contributing the new product planning team with demand projections and market actions. Interface with the marketing department by planning the product launch, in order to obtain the expected results, ensuring that the deadline will be respected and all marketing activities are operating according to the planned, with the quality expected until the commercialization starts. Contributing in the definition of how the products will be commercialized regarding to: pricing, sales channel and business model. Collaborating in product life cycle analyzes, suggesting and supporting the internal areas in the process of product portfolio improvements or redefinitions

São Paulo, Brasil

- Marketing actions planning, including: market analysis, consumer and competition. Understanding the strengths and weaknesses of the company. Detect market opportunities and threats.- Marketing actions elaboration; Marketing implementation activities including: setting goals.- Briefings development; Projects preparation and schedule control.- Conducting meetings with suppliers; Quality control services; Budget management. - Responsible for the MamyPoko brand digital actions in Brazil.- Support in the process of TVCFs development, media plan approval and post production.- Trade marketing campaigns support in the digital media.- Development of actions and communication in social media.- Negotiation of promotional actions on e-commerce which sells MamyPoko.- Performance analysis and actions results.

Product analysis research, judging criteria such as model, size, color, pack, among other features, for Walmart.com client. Using the "Matching" tool for analysis. Daily reports compiled with all the information about the client's products and their competitors. As a multinational, the company’s internal communication is all in English. In addition, I had the opportunity to work with outsourced customer staff (Indians), in which I developed a good relationship with all the internal project team and practice more English.

Relationship building and maintenance with Groupon partners (advertisers establishment) conducting marketing campaigns, conducting approval arts, contract analysis seeking the negotiation's fulfillment, quantitative and qualitative analysis and reporting the results. Interface with partners, the sales team and other internal departments such as risk control team, editorial and quality. Partners follow up in their questions and needs across the various business processes such as reimbursement, coupons validation, Portal access and general information in order to solve any possible doubt.

Organizing, planning, monitoring all stages and execution of the events: Mídia Master Brasil, MaxiMídia, Effie Awards Brasil, Caboré Award and Marketing Network Brasil. Preparing mailings, sending emails marketing, hiring suppliers, equipment and structures. Supervision of services such as lighting, sound, security, assembly and disassembly, FAB, credentialing, signaling (scenography) and graphics. Control of budgets, interface with the advertising agencies and websites updates. Using the Protheus system to enable invoices.

Developing media plans, ads reservations and follow publication, media/vehicles research for partnerships towards with the Rádio Eldorado profile, benchmarking studies for new projects, preparing and tabulating of quantitative and qualitative researches, analyzing the programming and listeners profile; responsible for the results interpretations and for elaborating the graphics. Interface with the advertising agencies, briefings preparation and layouts conference's assistance, brand application's approbation in the materials partners, evaluation and follow the projects sponsored. Development, organization and execution's coordinating of the events, support the internal communication. Interface with the press and relevant departments to sending briefings, deadline control to approval and release the texts. Update social networks and hot sites with production of small texts and images from events. Partnerships negotiation (exchange or give-and-take), balance control and invoices (charge partners) using the SAP system. Documents preparation to make partnerships and contracts procedures (requests, letters agreement, authorization for use of image). Filling financial forms (reimbursements and payments) and outsourced services (motorcycle courier).

Developing media plans, ads reservations and follow publication. Interface with the advertising agencies, briefings preparation and layouts's conference assistance. Development, organization and execution's assistance of the events, quote promotional materials for events and services, and follow the development. Support the internal communication, preparing and tabulating of quantitative and qualitative researches, analyzing the programming and listeners profile; responsible for the results interpretations and for elaborating the graphics. Documents preparation to make partnerships and contracts procedures (requests, letters agreement, authorization for use of image). Filling financial forms (reimbursements and payments) and outsourced services (motorcycle courier).

Phone calls's screening, maintenance and organization of files, updates of lists and worksheets, attendance to customers, control of sending correspondence in general, control of outsourced services – graphic, post office, motorcycle courier, notary –, supporting all departments of the company.

Orientation to the creation area on customer needs, manage the layout conference and artwork for presentation, interface with advertising agencies, analyzes and critical evaluations of advertisements seeking approval for implementation.