Colaborando na construção da melhor solução para seu negócio gerando resultados positivamente impactantes.Na Oceantek, nossa equipe molda soluções de produtos digitais de ponta, promovendo crescimento e fidelidade por meio de marketing estratégico e desenvolvimento de negócios. Com foco em gerenciamento e crescimento de portfólio, minha função envolve traduzir objetivos de negócios em recursos de produtos. Nossa plataforma acelerou a implementação de produtos (3x mais rápida), bem como aumentando o engajamento dos players em 80%, gerando 15% mais vendas.

• Portfolio management, benchmarking, product perceived value guardian, monitoring and analysis ofthe entire journey in order to guarantee the result of the product. Working with multidisciplinary teams(Commercial, IT Products, Partnerships, Growth, Risk, Finance, BI);•Translating business objectives into product features and prioritizing the backlog into relation to themain OKRs (effort vs. result);•Definition of the product's value proposition, pricing, parameters and rules, GTM. Journey reviewretail - communication and exchange incentive (on and off), facilitate password and registration, newredemption products, pricing strategy. Result: +85% changers (+144% new), +10pp. NPS, +6x ARPU;•Guarantee Dotz solutions growth within key partners (retail, banks, telecom);

➢ Incentive programs management in the financial and retail market (Caixa, Porto Seguro, Avon), marketing planning focused product life cycle (KPIs);➢ Performance plan management, real-time results monitoring, route correction, and process automation. Growth of over 87% in the number of orders compared to 2019 during Black Friday, 3x more access in the marketplace and 41% growth in e-commerce;➢ Top 5 improvements in management and definition in the marketplace based on usability testing and research with customers and prospects on the platform. Average ticket increase by 30%, reducing up to 3 clicks for purchase and searches 10 times faster;➢ Management and strategic planning of digital marketing, social networks, campaigns, google ads, SEO, inbound, analytics, data studio, demand generation (2x more leads and 7x better ROI);➢ Market launch of Vertem brand, press office management, internal and external events, endomarketing;➢ ABEMF (Brazilian association of loyalty companies) marketing committee management.

➢ Management consulting services; ➢ SaaS product development, market trends, identification of opportunities, design of business solutions, construction of the product concept and its design from preparation to launch; ➢ CRM applied to the employee's journey using people and data intelligence to promote employee and company engagement; ➢ Mapping and project organization processes using the Agile method.

• Product development with digital rewards, creation of value proposition andframeworks, P&L, persona creation, journey map / UX design, acceptance testing and GTM - agilemodel with multidisciplinary teams. Main clients: Itaú, Banco do Brasil, Santander, Bradesco. Over 60million awards delivered to over 10 million consumers;• Communication and action planning to improve product performance, with an impact on revenue,loyalty, envisioning the entire customer life cycle in different channels;• Participation in international market trends events for the mobile industry - Mobile World Congress(MWG) and Mobile Ecosystem Forum (MEF).

➢ Quality improvements and project implementation with innovative approach. Risks identification and measurement of business impact - 30% of process optimization;➢ Management, development and launch of corporate internet at TVA to over 100 B2B clients (end to end fulfillment);➢ Performance indicators analysis (sales, churn, retention) and marketing plan implementation to improve results: 70% growth in potential customers and a 35% reduction in product installation.

➢ Family business organizationation and commercial restructure;➢ Branch office opening and implement of marketing strategies- 30% growth in the customer base and 40% in sales.

• Identification of loyalty and profitability products with BI. Results: 30% conversion in ipgrade andadditional action;• Co-brand card portfolio management (Brastemp, Instituto Ayrton Senna, Yahoo), execution ofmarketing planning, monitoring of key product indicators (sales, unlocking, activation, TM, usage,churn), market research, control wallet budget and partner program rewards. Restructuring of theBrastemp Credicard card, growth of 100% of the base and 30% of the conversion in the endomarketingaction;