Priscila Tavares Email & Phone Number

São Paulo, Brasil

Spain

São Paulo

Org responsible for creating campaigns with the objective of social impact. In this position I work as a paid media manager, with a greater focus on digital campaigns. During this period I worked on large projects within the org, "Elas que decidem" and "Olha o Barulhinho" were some of the projects that I created the media strategy and tactics, in addition to connections with other areas, such as content/creation enabling creative projects with media and influence boosting, seeking solutions… Show more Org responsible for creating campaigns with the objective of social impact. In this position I work as a paid media manager, with a greater focus on digital campaigns. During this period I worked on large projects within the org, "Elas que decidem" and "Olha o Barulhinho" were some of the projects that I created the media strategy and tactics, in addition to connections with other areas, such as content/creation enabling creative projects with media and influence boosting, seeking solutions that would provide the reverberation of partner influencer content. Media strategy connected with Twitter, Instagram, TikTok, Facebook, Youtube, programmatic, Google Search, Spotify, Partnerships with podcasters and offline media (OOH Social). In addition to managing activations, I also provide analysis and media insights based on the objectives of our campaigns, I work not only creating awareness layer strategies, but also bringing volume to the middle of the funnel and executing strategic and tactical conversion campaigns. . Show less

Client: AVON- Digital planning management of online and offline campaigns with focus on Top Mid Funnel, inplatforms Facebook Ads, Twitter, Google Adwords (Display and Youtube), Programmatic, OOH Social, BBB package planning, among activations with digital and offline media partners- Management and presentation of media reports, coordination and delivery of monthly reports,weekly and seasonal media plans;- Media investment control and internal billing;- Participation… Show more Client: AVON- Digital planning management of online and offline campaigns with focus on Top Mid Funnel, inplatforms Facebook Ads, Twitter, Google Adwords (Display and Youtube), Programmatic, OOH Social, BBB package planning, among activations with digital and offline media partners- Management and presentation of media reports, coordination and delivery of monthly reports,weekly and seasonal media plans;- Media investment control and internal billing;- Participation in planning Black Friday campaigns and key datesretail;- Team management also in the campaign implementation stage on platforms: Facebook ads, Google Adwords(Search, Display and Youtube), Twitter Ads, Linkedin Ads, Twitter, Tiktok and trackingresults and bid adjustment in DV360.- Management of the media team, monitoring the delivery of campaigns, reports anddaily demands. Show less

Clients: Vivo (control, post, family and prepaid product) - Digital planning of online campaigns with a focus on performance, on Meta Ads, Google Adwords (Display and Youtube), programmatic, Search and DV360 result monitoring platforms (Programmatic) ; - Management and presentation of media reports, delivery of monthly, weekly and seasonal reports and media plans; - Media investment control; - Participation in the planning of Black Friday campaigns and main retail dates; - Implementation of… Show more Clients: Vivo (control, post, family and prepaid product) - Digital planning of online campaigns with a focus on performance, on Meta Ads, Google Adwords (Display and Youtube), programmatic, Search and DV360 result monitoring platforms (Programmatic) ; - Management and presentation of media reports, delivery of monthly, weekly and seasonal reports and media plans; - Media investment control; - Participation in the planning of Black Friday campaigns and main retail dates; - Implementation of campaigns on platforms: Meta ads, Google Adwords (Search, Display and Youtube), Twitter Ads, Linkedin Ads and results tracking and bid adjustment in DV360. - Management of media coordinators, monitoring the delivery of campaigns, reports and daily demands. Show less

São Paulo

Clients: Via Varejo Atacado, Pontofrio and Casas Bahia.Strategic and tactical digital planning for the brands, taking into account the retail calendar and special actions throughout the year.- Digital planning of online campaigns with a focus on Top Mid Funnel, on the following platformsFacebook Ads, Twitter, Google Adwords (Display and Youtube),Portals and monitoring the results of DV360 (Programmatic);- Management and presentation of media reports, delivery of… Show more Clients: Via Varejo Atacado, Pontofrio and Casas Bahia.Strategic and tactical digital planning for the brands, taking into account the retail calendar and special actions throughout the year.- Digital planning of online campaigns with a focus on Top Mid Funnel, on the following platformsFacebook Ads, Twitter, Google Adwords (Display and Youtube),Portals and monitoring the results of DV360 (Programmatic);- Management and presentation of media reports, delivery of monthly,weekly and seasonal reports and media plans;- Control of media investment and internal billing;- Creation and planning of monthly, extra, and cooperative media;- Participation in campaign planning for Black Friday and the main retail datesdates;- Media strategy for seasonal campaigns for the main retail dates;- Implementation of campaigns on the following platforms: Facebook ads, Google Adwords(Search, Display, and Youtube), Twitter Ads, Linkedin Ads, and monitoring ofresults and bid adjustments in DV360. In addition to special projects such as the soccer package with Globo, actions in soap operas and bidding strategies were created specifically to connect with the moments of impact in the insertions of offers on TV.- Managing the media team, monitoring campaign delivery, reports anddaily demands. Show less

São Paulo, São Paulo, Brasil

Clients: Via Varejo Atacado, Pontofrio and Casas Bahia.- Digital planning of online campaigns with a focus on Top Mid Funnel, on the following platformsFacebook Ads, Twitter, Google Adwords (Display and Youtube),Portals and monitoring the results of DV360 (Programmatic);- Management and presentation of media reports, delivery of monthly,weekly and seasonal reports and media plans;- Control of media investment and internal billing;- Creation and planning of monthly… Show more Clients: Via Varejo Atacado, Pontofrio and Casas Bahia.- Digital planning of online campaigns with a focus on Top Mid Funnel, on the following platformsFacebook Ads, Twitter, Google Adwords (Display and Youtube),Portals and monitoring the results of DV360 (Programmatic);- Management and presentation of media reports, delivery of monthly,weekly and seasonal reports and media plans;- Control of media investment and internal billing;- Creation and planning of monthly, extra, and cooperative media;- Participation in campaign planning for Black Friday and the main retail datesdates;- Media strategy for seasonal campaigns for the main retail dates;- Implementation of campaigns on the following platforms: Facebook ads, Google Adwords(Search, Display, and Youtube), Twitter Ads, LinkedIn ads and monitoring ofresults and bid adjustments in DV360.- Managing the media team, monitoring campaign delivery, reports anddaily demands. Show less

São Paulo

Clients: Via Varejo, Pontofrio and Casas Bahia.- Planning and implementation of online campaigns focused on Top Mid Funnel,on Facebook Ads, Twitter, Google Adwords (Display and Youtube),Portals and monitoring the results of DV360 (Programmatic);- Management and presentation of media reports, delivery of monthly,weekly and seasonal reports and media plans;- Control of media investment and internal billing;- Creation and planning of monthly, extra and cooperative… Show more Clients: Via Varejo, Pontofrio and Casas Bahia.- Planning and implementation of online campaigns focused on Top Mid Funnel,on Facebook Ads, Twitter, Google Adwords (Display and Youtube),Portals and monitoring the results of DV360 (Programmatic);- Management and presentation of media reports, delivery of monthly,weekly and seasonal reports and media plans;- Control of media investment and internal billing;- Creation and planning of monthly, extra and cooperative media;- Media strategy for seasonal campaigns for the main retail dates;- Implementation of campaigns on the following platforms: Facebook ads, Google Adwords(Search, Display, and Youtube), Twitter Ads, Linkedin Ads, and monitoring ofresults and bid adjustments in DV360. Show less

São Paulo E Região, Brasil

Clients: Itaú (Institutional, Insurance, Capitalization, Credit, Investment,Personnalité and other bank products)- Planning and implementation of online campaigns focused solely on GoogleSearch;- Optimization of campaigns and creation of media strategy on the Search platformAds 360 platform (formerly DoubleClick for Search);- Management and presentation of media reports, delivery of monthly,weekly and seasonal reports and media plans;- Control of media investment… Show more Clients: Itaú (Institutional, Insurance, Capitalization, Credit, Investment,Personnalité and other bank products)- Planning and implementation of online campaigns focused solely on GoogleSearch;- Optimization of campaigns and creation of media strategy on the Search platformAds 360 platform (formerly DoubleClick for Search);- Management and presentation of media reports, delivery of monthly,weekly and seasonal reports and media plans;- Control of media investment and internal billing;- Creation of monthly media plans for all product categories;- Participation in annual campaign planning. Show less

São Paulo E Região, Brasil

Clients: Royal Caribbean, Celebrity Cruises, Catho B2B, Apsen Farmaceutica,Havan, and Mercado Livre.- Creation of structure and implementation for Google Search campaigns;- Implementation of creative and A/B testing for Display and Youtube campaignsvia Adwords;- Monitoring performance reports and KPIs;- Creation and monitoring of campaigns using the Facebook Ads platform;- Analyzing the results of campaigns with media outlets- Presentation of improvements in… Show more Clients: Royal Caribbean, Celebrity Cruises, Catho B2B, Apsen Farmaceutica,Havan, and Mercado Livre.- Creation of structure and implementation for Google Search campaigns;- Implementation of creative and A/B testing for Display and Youtube campaignsvia Adwords;- Monitoring performance reports and KPIs;- Creation and monitoring of campaigns using the Facebook Ads platform;- Analyzing the results of campaigns with media outlets- Presentation of improvements in campaign results- Campaigns with the market's main DSPs. Show less

São Paulo E Região, Brasil

Clients: Livraria Cultura, GVT, Insper and MSF (Doctors Without Borders)- Creation of Online Display Media campaigns, contact with the main portalsthe country and AdNetworks- Sending material and implementing campaigns with the main AdServer in theAdvertising market- Monthly reports with campaign closure and daily reports- Data extraction using Omniture Adobe and DSP Google tools- When necessary, a meeting with the client to explain new possibilities… Show more Clients: Livraria Cultura, GVT, Insper and MSF (Doctors Without Borders)- Creation of Online Display Media campaigns, contact with the main portalsthe country and AdNetworks- Sending material and implementing campaigns with the main AdServer in theAdvertising market- Monthly reports with campaign closure and daily reports- Data extraction using Omniture Adobe and DSP Google tools- When necessary, a meeting with the client to explain new possibilities forimprovements- Campaigns with major online retail brands and seasonal campaigns. Show less

São Paulo E Região, Brasil

- Advertising service, direct contact with clients and advertising agencies about receiving and posting material on the web portal, placement team, and evaluation of internal media kit.- Setting up and sending promotional e-mail marketing focused on real estate via the Splio tool.- Receipt of pieces, validation, and implementation via DFP - Small Business- Creation of campaigns focused on leads and CPM, web registration forms, and renewal of online campaigns.- Creating and… Show more - Advertising service, direct contact with clients and advertising agencies about receiving and posting material on the web portal, placement team, and evaluation of internal media kit.- Setting up and sending promotional e-mail marketing focused on real estate via the Splio tool.- Receipt of pieces, validation, and implementation via DFP - Small Business- Creation of campaigns focused on leads and CPM, web registration forms, and renewal of online campaigns.- Creating and updating new real estate registers.- Direct middle ground between Client > Product > Agency, from the first contact to completion of the IP.Main clients: Cyrela, Gafisa, Lopes, OAS, MRV and Esser. Show less

São Paulo E Região, Brasil

- Monitoring and updating Key Performance Indicator (KPI) reports- Analysis of Mobile VAS product churn metrics to create improvements in new product features - Working directly on releases to create and implement product features.- Coordinating the creation of Landing Pages, Wap, and Web Banners for internal clients- Creation of Facebook Ads campaigns to improve the conversion of new mobile users to the products- Daily monitoring of conversions via Facebook Ads and Facebook… Show more - Monitoring and updating Key Performance Indicator (KPI) reports- Analysis of Mobile VAS product churn metrics to create improvements in new product features - Working directly on releases to create and implement product features.- Coordinating the creation of Landing Pages, Wap, and Web Banners for internal clients- Creation of Facebook Ads campaigns to improve the conversion of new mobile users to the products- Daily monitoring of conversions via Facebook Ads and Facebook Insights - Participation in brainstorming meetings to define improvements to VAS - Value Added Services - products. Show less

Bacharelado Em Ciências Humanas, Social Sciences

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