Priscila Valdivieso Pinto Email & Phone Number

Curitiba, Paraná, Brazil

Global

Spearhead climate action initiatives, educating and influencing over 200 key stakeholders to make informed data-driven decisions using the En-ROADS climate simulator. Guide stakeholders through the complexities of climate change, effectively demonstrating the impact of various mitigation strategies, including carbon pricing mechanisms and renewable energy deployment, positioning climate action as a critical component of sustainable business growth and resilience.

Santo Domingo, Distrito Nacional, Dominican Republic

Managed and developed the powdered beverage product category, overseeing five brands. Crafted and executed data-driven marketing strategies, leveraging in-depth market research to drive growth and innovation. Spearheaded new brand and product launches, assessed sales and financial performance, and led cross-functional teams to deliver results.• Development of a new brand, encompassing three distinct product variants, from concept ideation to market entry plan, defining product design… Show more Managed and developed the powdered beverage product category, overseeing five brands. Crafted and executed data-driven marketing strategies, leveraging in-depth market research to drive growth and innovation. Spearheaded new brand and product launches, assessed sales and financial performance, and led cross-functional teams to deliver results.• Development of a new brand, encompassing three distinct product variants, from concept ideation to market entry plan, defining product design, pricing strategies, and communication strategy and marketing campaign, coordinating cross-functional teams. • Launching of a product line extension in record time. Revitalized brand communication with innovative messaging and new benefits. Reversing a five-year negative trend and driving a 20% increase in sales, boosting market share, TOM, and brand positioning, earning the Innovation Award and an Effie.• Co-led cost-optimization initiatives and product re-engineering efforts, resulting in a 14% improvement in gross margin. Prioritized resource efficiency while enhancing product formulations with more natural ingredients, aligning with consumer demand and sustainability efforts. Show less

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Headed the development of market proposals, robust business cases and marketing solutions, analyzing and identifying market opportunities to drive the company’s growth.• Conducted comprehensive industry-specific business analyses and feasibility studies, delivering strategic recommendations that informed pivotal M&A decisions and new venture initiatives across multiple sectors, including personal care, baby care, and advertising. • Developed and implemented a Business Intelligence… Show more Headed the development of market proposals, robust business cases and marketing solutions, analyzing and identifying market opportunities to drive the company’s growth.• Conducted comprehensive industry-specific business analyses and feasibility studies, delivering strategic recommendations that informed pivotal M&A decisions and new venture initiatives across multiple sectors, including personal care, baby care, and advertising. • Developed and implemented a Business Intelligence Framework and streamlined Business Proposal procedures, ensuring data-driven strategic decision-making.• Standardized best practices across the company, translating complex data analysis into actionable business strategies, fostering an entrepreneurial mindset within a start-up environment. Show less

Ecuador

Led an integrated brand management of five brands of ice cream and ice pops, formulating and implementing successful marketing and communication strategies, managing multiple projects, overseeing results in terms of sales, profit and brand equity.• Development and launch of a new brand with three new products, overseeing the entire project from concept to market execution, driving a 32% revenue growth, improved brand health indicators, and earning the Innovation Award .• Development of… Show more Led an integrated brand management of five brands of ice cream and ice pops, formulating and implementing successful marketing and communication strategies, managing multiple projects, overseeing results in terms of sales, profit and brand equity.• Development and launch of a new brand with three new products, overseeing the entire project from concept to market execution, driving a 32% revenue growth, improved brand health indicators, and earning the Innovation Award .• Development of two new product categories projects, including concept, project goals, success factors, and critical paths; collaborating with cross-functional teams across different countries. Show less

Ecuador

Devised B2B and B2C marketing plans and management of the product portfolio, developing strategic marketing relationships with over 15 clients to achieve strategic business objectives.• Development and execution of strategic marketing campaigns that promoted the benefits of sustainable packaging, including co-participation in our clients campaigns with benefits like FSC (Forest Steward Council) certification, improving brand perception and preference.• Strengthened client relationships… Show more Devised B2B and B2C marketing plans and management of the product portfolio, developing strategic marketing relationships with over 15 clients to achieve strategic business objectives.• Development and execution of strategic marketing campaigns that promoted the benefits of sustainable packaging, including co-participation in our clients campaigns with benefits like FSC (Forest Steward Council) certification, improving brand perception and preference.• Strengthened client relationships by providing market intelligence, innovation workshops, and tailored marketing support, leading to increased satisfaction and long-term engagement.• Responsible for the category Juices, Nectars, and Still drinks (JNSD) development in the Andean region, identifying key opportunities and new product concepts.• Implemented the social program "Lecheton", achieving significant media coverage and benefiting over 500 children across the country. Show less

Ecuador

Managed the day-to-day marketing plan implementation and budgets for the pet food brands.• Managed a $2M marketing budget, executing promotional activities, regional events, and advertising campaigns that consistently exceeded sales goals and expanded brand awareness.• Grew the market share of Pro-Can from 53% to 58% over two years, expanding the category and driving increased sales.• Co-led the development of Compa, a new affordable dog food brand.

Ecuador

Coordinated the day-to-day agency efforts on behalf of the client's product for the Chevrolet account. Managed medium to large scale integrated advertising campaigns, utilizing innovative advertising tactics.

Sustainability Professional Certificate, Sustainability Studies

Executive Education Program, Circular Economy And Sustainability Strategies

Master Of Business Administration (Mba), Gpa 3.7 / 4

Executive Program, Marketing Management

Bachelor Of Arts - Ba, Marketing/Marketing Management, General

Marketing