After graduating in 2014 with a Bachelor's Degree in Media, I spent the next 6 years working in Business Development for the Adelaide Fringe, Adelaide Festival Centre and toward the end of my career with the Adelaide Crows. Although in 2019, I realised there wasn't enough passion in my life. Was striving after targets, eating my lunch behind a screen and doing 200 steps a day really what I wanted? Turns out, it wasn't! So I ditched the corporate world and found my passion for dogs! After studying Dog Nutrition and Animal Studies, I found myself at Dogcity Daycare as an Area Manager. This is where my passion for curly coated dogs started. I would see dogs uncomfortable in their fur, and owners upset when their dog's needed to be shaved. But, what could I do? Enter, g'oodles! My business partner and I spent the next 2 years formulating a product that would help curly coated dogs, their owners and their groomers! And I haven't looked back since!