Priscilla Cailleau Email & Phone Number

Edinburgh, Scotland, United Kingdom

For over 20 years, the Union has been an award-winning agency that unites digital, data, strategy and creativity to deliver positive and effective change. The agency supports and works with clients from the private to public sector (including the Scottish Government with DSSS process requirements). For each client, we always design with the WCAG 2.2. AA standards (minimum) in mind.Scottish government bodies: Scottish Forestry, Parent Club, Food Standards Scotland, Police Investigation & Review Commissioner, and Community Justice Scotland.Charities & private organisations: Royal Zoological Society of Scotland, Lost Shore, The Bank.Some of my tasks are:✔ Increase the design maturity of the company and demonstrate the business value of user experience✔ Advocate sustainable digital design practices and guide clients to have a greener digital footprint✔ Create digital products compliant with WCAG 2.2 AA and/or AAA levels✔ Assist clients on a path towards web accessibility by providing them with the necessary tools✔ Lead and/or support client workshops to understand their goals and present findings/ideas✔ Conduct competitor, customer, market analysis, and UX audits✔ Assist Researchers in user research and testing to understand service and business needs✔ Prepare and present ideas and work to internal teams and key stakeholders✔ Evaluate user requirements in collaboration with product managers, researchers and engineers✔ Develop user personas and stories✔ Create information architecture and content mapping✔ Design process flows, sitemaps and storyboards to communicate design ideas to the team and clients✔ Design low-fi to high-fi interactive wireframes for user testing✔ Design graphic user interface elements✔ Brief UI Designers and provide continuous feedback✔ QA and communicate with Developers to ensure accessibility requirements are met

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

MadeBrave is a global strategic brand agency. MadeBrave is about striking the right balance between business strategy, brand know-how, and industry-leading tech in order to deliver informed, world-class content and impactful digital experiences.My role consists of researching, analysing & synthesing data, and producing solutions for web and mobile, as well as, guiding and informing clients about best practice user experience design, user interface design, content and technology always following the WCAG 2.1. AA standards.Clients: Nestlé, Medtronic, Vets Now, atomos, BVEDS and CivTech.My tasks are:✔ Consulting with clients to understand their goals✔ Conducting competitor and customer analysis✔ Conducting user testing and/or UX audits✔ Developing personas✔ Conducting, analysing & synthesising research findings✔ Creating sitemaps, wireframes and screen flows✔ Prototyping MVP and product features✔ Assisting with content development✔ Designing Design Systems and UI design✔ Presenting and explaining research results to clients✔ Collaborate & communicate designs to developers✔ Design with emphasis on usability and accessibility

Remote

PlanSocial is an all-in-one digital solution for your school-parent communications (SaaS). The objective is to attract new users by improving the user experience of its platform.My tasks are:✔ Forming a close working relationship with the stakeholder through regular presentations ✔ User Interviews (script writing, interview conduction, report writing of findings to insights)✔ Design of an Affinity Map to communicate user needs to the stakeholder✔ Define a User Flow for a shopping basket and simplify the payment set up flowSkills: Adobe Creative Suite CC, Figma, Miro

Groningen, Netherlands

Work on the brand merger between City Central and Connect International, and the integration of City Central's brand on the municipality web portal.My tasks are:✔ Work strategically with other team members across City Central to driving the success✔ Form a close working relationship with the stakeholders through regular presentations ✔ Carry market research and competitor analysis to define the brands' positioning✔ Conduct a user survey for both brands and evaluate findings✔ Evaluate the User Research Data to shape the website functions✔ Improve Information Architecture by organizing and structuring the website's content✔ Development of user flows & a site map✔ Prototype and design of a joined brand identity✔ Development of a UX journey to integrate editorial content into the municipality web portalSkills: Adobe Creative Suite CC, Figma, Miro, Slack

Groningen, Netherlands

My tasks were:✔ Design a digital campaign to raise brand awareness in the city✔ Define a content strategy to meet users' needs and align them with the brand's vision✔ Create a content calendar to manage publications on social media channels ✔ Create a content calendar and manage social media channels (Instagram, Facebook, Eventbrite)✔ Design original content using social media tools, photography and graphic/animation software, and copywriting skills.Skills: Adobe Creative Suite CC, Microsoft Office, Slack

Hamburg, Germany

A global leader in brand consulting and design. Using smart tools, global resources and agency networks, Landor teams examine the implications of every brand choice, create new experiences, and open doors to opportunity. Clients: Procter & Gamble, British American Tobacco and Deutsch Hospitality.My tasks were:✔ Identify, monitor and present trends boards to support the design team✔ Conduct consumer research, market and competitive analysis for the above clients✔ Assist the team in developing concepts and brand semiotic maps✔ Research the IoT's impact on the creative industry + present findings to the strategy team✔ Led a team of 4 to organise the Christmas party and promote the office’s spirit

Groningen, Netherlands

City Central Groningen is a hub for local and international residents of Groningen. As a bridge between international and local communities, it aims to connect new residents to Groningen so that they can integrate, contribute, and feel at home.My tasks were:✔ Support the development of the strategic planning✔ Assisted the team in the communication strategies development✔ Executed brand consistency by creating branded social media content✔ Created original content creation (photo, graphic design and copy)✔ Monitored social media analytics to grow traffic and engagement✔ Designed and wrote email campaigning using MailChimp

Groningen, Netherlands

Clue Creative is a strategy and design-driven boutique agency. It creates projects from A to Z based on Marketing strategies. Working with local and international clients, one of their main clients is Biobizz SL Worldwide.My tasks were:✔ Assisted Biobizz's marketing team to gather and organise insights for the yearly Strategy Book✔ Initiated market/ competitive analysis and analysed CRM content to present a marketing campaign idea for growing Biobizz’s brand awareness✔ Designed a visual system using Illustrator for the brand identity of Biobizz's blog✔ Developed Biobizz’s blog on Wordpress in collaboration with UX designer✔ Devised a content plan assigned 16 blog posts to a team of 4 copywriters✔ SEO-copywriting for Biobizz's blog and monitored it with Google Analytics to grow awareness

Master Of Arts - Ma, Design, Innovation & Brand Management

Activities and Societies: Class and Business School representative, Editor of DIBM Project Publication, [Master Project] Radicles, a Local.

Ux/ Ui Design

An 8 weeks part-time course to learn the fundamentals of UX/UI design. Focus on the following modules: - Design Process - Stakeholder.

Bachelor Of Arts - Ba, Media And Entertainment Management

Activities and Societies: Reporter and designer of Stenden university brochures, [Bachelor Thesis] Measuring the Brand Awareness.

International Semester, Digital Design And Development

Focus on the following modules: - Design Visual Storytelling, Design Principles, Branding, and Image Design (Adobe Photoshop &.

Foundation Degree, Graphic Design, Foundation Year

Emphasises on knowledge and skills of graphic design tools such as idea development, language and typography, creating images.

High School

Activities and Societies: Event photographer and designer of ISG Year Books The Main Events that Influenced Osamu Tezuka’s Work.