Following the 2016 brand partnership announcement between adidas and Kanye West, collaborated with the Global Head of Marketing to develop strategic plans for the first YEEZY marketing business unit at adidas. Led in the global creation and execution of campaign launches across key initiatives to drive customer acquisition that resulted in the multi-billion dollar revenue for adidas; brand partnerships, eCommerce, PR, paid media, retail, and social media.

Set creation and implementation of brand strategy for Major League Soccer and adidas soccer in North America. Led the day-to-day relationships and creation of creative briefs with internal and external partners that included multi-million dollar media plans and production budgets plus creation of integrated marketing campaign plans that were presented to adidas senior leadership.

Managed integrated digital marketing plans and campaign launches on adidas.com to support global business objectives for adidas Basketball. Point person for internal and external creative groups on the digital concepts, rollouts, and website implementations for key subsidiaries; North America, Asia, Europe, and South America.

Together with the CEO, established the agency's North America office. Led in the development of new business and partnership opportunities with Fortune 500 companies.

Drove brand image, awareness, and tune-in for HBO Original Programming. Managed multi-million dollar annual media and production budgets to ensure effective and economical allocation of resources. Oversaw multiple external agencies in the development of creative advertising, media planning, and high-impact promotions to drive viewership and broaden the reach of brand and program messaging. Led all off-channel marketing strategies internally and externally to ensure cohesiveness and integrated campaigns.