Priscilla West-Ryan Email & Phone Number

Cork, County Cork, Ireland

• Oversaw and managed the branding and image of The iNUA Collection from a human resources perspective. • Worked with the P&C leadership team to develop and implement strategies to enhance the employer brand, attract top talent, and create a positive employee experience. • Developed and implemented internal and external communication strategies to promote the iNUA brand, enhancing employee engagement and brand awareness.• Managed public relations campaigns, coordinated press releases, and facilitated media relations to promote the company’s values, services, and initiatives.• Designed and executed digital marketing campaigns across various platforms, increasing online engagement for each property and brand.• Organized corporate events, including employee recognition programs and community outreach initiatives, ensuring consistent messaging and positive brand representation.• Collaborated with senior leadership to create internal newsletters and announcements, fostering transparency and effective communication within the organization.

Cork, County Cork, Ireland

• Designed visual content for marketing materials, social media, and company websites, aligning with iNUA and properties within The iNUA Collection portfolio.• Developed branding guidelines and ensured consistent application across all media platforms.• Collaborated with the marketing team to create engaging content for digital campaigns, contributing to an increase in online engagement.• Assisted in developing multimedia presentations and promotional materials for corporate events, supporting overall communication efforts.

Weslaco, Texas, United States

Developed and executed engaging TV commercials and graphical news promotions, increasing viewer interest and driving ratings, while collaborating with the news team to reinforce the station's reputation as a reliable community news source.• Leveraged expertise in graphic design, video editing and storytelling to craft engaging news segments for daily broadcasts. • Managed the post-production process, including footage selection, audio editing, and graphical enhancements, to deliver high-quality content under tight deadlines.• Brand Promotion: Crafted compelling short and long-form TV commercials to enhance the localnews brand.• Creative Development: Generated innovative concepts for daily news promos that resonated with viewers.• Scriptwriting: Wrote engaging and succinct scripts that effectively teased news content.• Project Management: Involved in every aspect of the production process from conception tocompletion within tight deadlines.• Collaboration: Worked closely with news teams to ensure accurate and timely promotion of newsstories.• Quality Control: Ensured that all promotional materials met the station's standards forbroadcast quality.

Weslaco, Texas, United States

Produced:15 and: 30-second TV commercials for local advertisers. This was a multifaceted role which required a blend of creativity, technical knowledge, project management, and interpersonal skills to produce compelling commercials that delivered results for clients and revenue for the news station.* Client Collaboration: Consult with advertisers to capture their vision and advertising objectives. * Market-Focused Concept Creation: Crafted targeted advertising concepts tailored to the advertiser's specific market segment, and wrote compelling scripts for TV commercials.* Budgeting/Scheduling: Managed budgets and coordinated production schedules to meet client and station needs.* Talent/Location Scouting: Casted talent and secured locations for commercial shoots.* Directing/Production: Directed on-set ops to help ensure the commercial vision was executedwith precision.* Post-Production: Edited video, audio, and visual effects and produced high-quality final spots.* Client Approval: Presented commercials for client feedback and made revisions for the final cut.* Broadcast Coordination: Partnered with the traffic department to schedule and ensure broadcast compliance.* Sales Team Support: Provided creative support for sales team pitches and client presentations.* Cross-Promotional Strategies: Collaborated with various departments for integratedadvertising efforts.* Legal Compliance: Guaranteed all commercials met advertising laws and FCC regulations.

Mcallen, Texas, United States

• Created and designed engaging visual content for all newspaper print and digital publications throughout the Rio Grande Valley, enhancing the overall impact of marketing and sales efforts.• Developed compelling copy for advertisements, marketing campaigns, and news articles, ensuring clear and consistent messaging that aligned with brand and client objectives.• Oversaw the design and layout of both digital and print media, optimizing visual appeal and enhancing reader engagement.• Collaborated with sales teams and local advertisers to produce customized marketing materials that effectively promoted products and services, driving brand recognition and sales.• Partnered with editors and marketing professionals to create content that resonated with target audiences, contributing to successful marketing and promotional strategies.

Bachelor Of Arts - Ba, Political Science And Government

Acquired a comprehensive education in political systems, public policy, and international relations, with a focus on the interplay.

Associate Of Arts And Sciences - Aas, Cinematography And Film/Video Production

Specialized in creating compelling visual narratives across diverse media platforms. Gained expertise in cinematography, editing, sound.